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Posts Tagged ‘newspaper’

A Dose of Optimism: J-school Grad Prospects and Website Traffic Growth

There is plenty of evidence for gloom: the newspaper industry is the fastest-shrinking of them all, and the online ad shares of newspapers have sunk to an all-time low. Hopefully, two studies released this week will help lower your blood pressure; auspicious statistics are a rare commodity these days.

As I’ve written about before, studying journalism may not be such a bad idea. A new study from Georgetown University showed that it’s certainly no worse than studying social science, arts, architecture or law and public policy. Recent graduates with journalism degrees had a 7.7 percent unemployment rate (lower than the aforementioned areas of study), with architecture faring the worst at 13.9 percent. Like any other industry, the unemployment rate in journalism decreased with experience and the attainment of a graduate degree. On average, recent grads can expect $32,000, which increases to $58,000 with experience, and $66,000 after graduate studies. The fields with the lowest unemployment rates were health and education, both at 5.4 percent. Read more

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Tips to integrate hashtags into daily news coverage

I may be dating myself here, but I remember when Twitter didn’t automatically link @usernames and when #hashtag was a workaround to make disjointed streams of updates easier to find in their clunky search engine.

Well, Twitter has done a good job of integrating those ideas of its users to make the service what it is today. Why shouldn’t news organizations do the same and take the best ideas from their readers and viewers? One great way to gather their feedback and ideas is to integrate hashtags into your coverage. Here’s a few tips on doing that:

1. Have a standard hashtag for your news organization’s daily coverage. It could be #nyt or #cnntv or it could #[city]news or whatever it is (shorter is better) that is easy to remember and relatively easy for Twitter users to identify. Make sure it’s not already in use by someone else — unless they’re talking about your content. Don’t re-invent the wheel: If your community is already using a hashtag to link to your work, latch on and adopt it! Refer to this often in on air, in print and online so people start to associate that hashtag with your brand and your content. Encourage readers to use this tag when they mention your stories or when they have reaction to, questions about or tips for your coverage. Ask your reporters and staff to include the tag on their updates. That way, there is one stream of information you can send readers to for on-going updates without having to follow dozens or more accounts. The top news should make it there, and user story suggestions get that tag. Read more

Will The iPad Save Journalism? Let’s Find Out

Many think the iPad represents the future of journalism. Who couldn’t like news conveniently delivered to the popular Apple tablet, displayed with newspaper-style type treatments and widescreen video in high definition? Lots of people are joining the iPad 2 club each day; Apple sold 4.69 million iPads during the second quarter of fiscal year 2011. So what does the device really mean for journalism?

I’m about to find out, because I’ll be getting an iPad in a few weeks! I will be using this space to share with you, on occasion, my experiences with the device, good and bad, and what the device means for journalism. We’ll call these posts jPad: The Future?

My iPad will not likely arrive until the end of the month, but here’s some “what” and “why.”

I plan to use my iPad mostly at home, and hope it is a good cross between reading news in a print newspaper or magazine and reading it on a full computer. At least at first, I will continue to get my news in print and on a full computer, too. Perhaps if I am truly blown away, the iPad will become a full substitute.

I hope the posts in this series will include some technical details as well as general reviews of journalism-related apps.

One thing I will say up front: the iPad still has a high barrier to entry — its high cost — that is currently preventing it from wide enough adoption to “save journalism.” Print media is cheap enough for everyone to afford and most Americans have access to a regular computer at least through their school or workplace. The iPad, on the other hand, is an “extra” device that not everyone can afford. But over time, as the cost of technology drops, the iPad could truly be the future.

Thanks for coming along for the ride. I’ll report back after I unbox the iPad in a few weeks.

But first, I need your help. What are your favorite news apps for the iPad? Reply below in the comments, or tweet them out using the hashtag #jpad. I’ll list a few in my next jPad post!

5 Annoying News Site Ads And Why To Avoid Them

Anyone who visits a fair number and wide selection of newspaper websites can attest to what I’m about to say: Many newspaper websites are hurting themselves more than they’re helping with an overload of obnoxious advertisements.

It’s one thing to sell advertisements, and it’s another thing to annoy your visitors with them. Want to know the easiest way to get a reader to exit a webpage? Post an ad that detracts from your content and talks (or sings—true story), jumps in the way of the content, moves around so it can’t be closed, crashes browsers or floods users CPU with an abundance of pop-overs and -unders complete with seizure-inducing animation and headache-inducing jingles. Obviously, news site need to make money. Nobody’s against that. But if you want to make money, logic follows that you also don’t want to annoy readers into leaving/avoiding the site or into installing ad block software to cope, which undermines your site’s ability to make money and your journalistic mission to inform the community.

With that in mind, I arrived at these five annoying news site examples of bad advertising practices that annoy readers by thinking myself and asking friends what annoys them. I plan to follow this post with another this weekend on news site ads that work. So please, comment here or tweet @10000words with your advice on examples of sites that are the biggest ad offenders and which ones others can learn from. Now on to my top five…

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