To demonstrate how the news organization covers stories from all angles while opening up the conversation for reader engagement, The Guardian published a video advertisement today that imagines news coverage around the classic fable about the Three Little Pigs. Except in The Guardian’s reenactment, the pigs actually frame Big Bad Wolf in an act of insurance fraud while readers follow coverage through the various Guardian platforms. The video shows how readers are exposed to the news and are welcomed to chime in through various social media outlets as the story develops. In a word, I would simply describe this video as “epic.” See the video here.
Posts Tagged ‘open news’
Ah, the new year. A time for promising to do new things and reflecting on what you failed to achieve in the past year. For the ever-evolving news industry, it’s a fresh opportunity to assess what’s working and what’s not, and a reason to get others around you to try something new (not always the easiest thing to accomplish in the newsroom).
These are five resolutions, ranging from relatively simple to somewhat radical, that you can use as a source of inspiration for your own newsroom.
1. Cut back on paper usage.
People like meetings. People like for their meetings to feel productive and important. Therefore, people print handouts, packets, memos. In an era of Google Docs, project screens and smart phones, there’s really no reason to print out twenty versions of the same document, which will, no doubt, be lost in a pile on a desk or immediately end up in a recycling bin. It’s wasteful.
Part of getting a newsroom to think digitally is getting them to act digitally. A few tools you can use to accomplish this: Google Docs, Quick Notes (A Chrome app), the iPad Notes app or Notes Plus, Evernote (great for syncing across devices) Read more
You’ve probably heard the modern-day mantra touted by journalism radicals everywhere: Transparency is the new objectivity. I won’t get into a debate about whether that’s true, but I will point you to some news organizations that are putting transparent editorial strategies to the test through open news budgets (read more from 10,000 Words on open news).
The idea of open news budgets is this: You post your editorial pursuits to the web each morning and give the public a chance to weigh in with tips, suggestions, sources, alternate angles, etc. You involve your readers in the editorial process from the start, rather than hiding your content behind a wall and letting them react after the story is finished. Read more