The latest study from the Pew Internet and American Life Project chronicles some unsurprising trends: People are reading less print books, more eBooks, and those who own eBook readers or tablets are on the rise. eReaders saw an almost 10 percent growth in ownership this past year, while the number of people who owned tablets grew 15 percent. That makes 33 percent of Americans eBook reader/tablet owners. Read more
Posts Tagged ‘Pew Internet & American Life Project’
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A big push in journalism right now? Mobile. An important piece of information for knowing how to make a good journalism strategy for mobile? How people actually use mobile.
There are many types of “mobile” out there, of course (mobile phones, yes, but also an increasing amount of tablets and the like). But the Pew Internet and American Life project just compiled much of its research on cell phone usage and demographic statistics into one handy location. And because the cell phone is still the major mobile device, I thought it might prove helpful to highlight some significant stats as they relate to journalism strategy.
Many of these stats may at first seem most helpful to those dabbling in the business of journalism, but knowing them could also benefit to the savvy journalist. Some stats may be promising for your strategy; some may be a reality check. In any case, “knowing your audience” (and source) is always important, as we have blogged about heavily as of late.
The connected world is not quite flat. It’s worthwhile to have a baseline of probability for content success or finding the right social voices in a pinch.
There’s a lot of pressure on journalists and news organizations to be everywhere, not just when it comes to feet on the ground reporting but also when it comes to tweets, pins, posts, etc. on all form of social media.
We’ve even encouraged the trend with tips to maximize your presence on everything from Google+ to Pinterest. Which is why this Pew Internet & American Life Project’s study about how photos and videos are shared socially caught my eye.
Their findings shed some interesting light on how many (or few) people are actually using these various networks. (This wasn’t the focus of the study but looked interesting, so I created this graph.)
Primarily, their questions were about how many adults post photos/videos online and how many share them, and whether the media they post/share was their original creation or that of someone else. Nearly half — 46 percent — of the online adult population surveyed indicated they post original photos, while 41 percent share photos they’ve found online on social networks. Overall, their study found that 56 percent of Internet users do at least one of those activities, posting their creations or sharing someone else’s. News organizations rely on both: The eye-witness videos from the scene of the event and the “curators” who share the organization’s videos and photos so other online users can find it.
Good news for digital publishers: The number of Americans who own tablet computers and e-book readers nearly doubled over the holiday season, according to a new report from the Pew Internet & American Life Project.
Between mid-December and early January, the share of American adults who own a tablet computer jumped from 10 percent to 19 percent. Ownership of E-book readers among adults also jumped from 10 percent to 19 percent. The number of Americans owning at least one of these devices jumped from 18 percent in December to 29 percent in January, the report said.
“These findings are striking because they come after a period from mid-2011 into the autumn in which there was not much change in the ownership of tablets and e-book readers,” wrote the author of the report, Lee Rainie.
Rainie attributed part of this surge in sales to a more competitively-priced marketplace, especially on the e-book reader side. They noted that many of these devices, like the original Amazon Kindle, now cost under $100. Read more