This week The Washington Post launched a blog that aims to wise you up and make it easier for you to share your new knowledge, too.
“Know More” is a new Web space hosted by WaPo and maintained by the popular Wonkblog’s Ezra Klein and reporter Dylan Matthews with the expectation that a visually-strong display of both impactful and relatively inconsequential news could create a viral effect, especially on the social Web.
You’ve got two choices once you click on the image, graph or tweet that tickles your fancy: “No More” or “Know More.” If you do indeed want to learn more about that particular topic, you’re led to various sources on the Web (some WaPo, many others not) that provide deeper context for the tile that originally interested you.
There’s no rhyme or reason for the way these tiles are arranged. A Grumpy Cat blurb is next to a photo explaining the exorbitant costs of putting people in prisons, and a link leading to a song about Target sits above a fascinating graphic breaking down how a U.S. debt default would affect other countries, pensions, social security, etc. The key for Know More — Klein told Gigaom‘s Laura Hazard Owen — is that they’ve created a place where it’s easier to pluck one image or a single compelling quotation from an overarching story and use it as a lede or headline that wouldn’t work on a traditional news site. This way, the team at Know More can try to determine what it is that makes people want to learn more about a topic and then present that tidbit first.