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Posts Tagged ‘print industry’

News On Paper Towels? Yeah, It’s A Thing Now

Like a throw back to the days of ripping the latest headlines off the wire, one newspaper in Mexico has come up with a fun and unexpected way to put the paper back in newspaper — with paper towels!

Check out this video from agency FCB Mexico about the fun campaign by free newspaper Más por Más, which according to the video literally prints the latest headlines ON paper towels as they come out of the dispenser. They put a QR code on the sheets, and report a significant increase in visitors to their website from the novel hand wipes (which were made with a special ink that didn’t smear).

Fun AND functional? You bet!

See more of the details about the creatives behind this idea on Creativity.
(H/T PSFK)

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MSNBC’s Melissa Harris-Perry on the Death of New Orleans Newspapers

In the latest Mediabistro interview, MSNBC host and New Orleans native Melissa Harris-Perry talks about the state of journalism and the decline of print. For her, the loss of The Times-Picayune is not just bad for the Crescent City, but bad for democracy, because “there have to be some spaces where we can say, ‘I believe that because it’s reported by that person.’” Below, an excerpt:

“I not only sometimes hear viewers’ angst about wanting journalistic reporting, I feel it myself as somebody consuming the news. I report and analyze what’s going on in the news, but I also want to know what’s happening in the world. For me, that angst is primarily about newspapers. I live in New Orleans, where we’ve lost our daily newspaper and don’t have reporters on the beat in our neighborhoods… When I think about [the decline in unbiased news], I tend to not think about it in terms of television news, which I never particularly watched, but print journalism.”

Read more in So What Do You Do, Melissa Harris-Perry, MSNBC Host and Tulane University Professor?