These days, everyone’s trying to sell something on the Internet—but according to Rich Gorman, some online sales pros are more effective than others. While e-commerce continues to grow, with online retailers threatening to put brick-and-mortar stores out of business, there remain many sellers who just aren’t sure of how to achieve the e-commerce results they’re looking for. According to Rich Gorman, however, there is hope—and in fact, there are several specific strategies that companies and marketers can follow as they seek to meet their e-commerce objectives.
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Whether it’s a blog post, a magazine article, a slide deck presentation, or customer support FAQs, creating content is tough. And it’s made tougher when you feel as if there’s nothing to say. The good news is that there’s always something to say, it’s just a matter of teasing that great content out of whatever nook or cranny hides it.
It used to be that companies would share information only when they had something newsworthy to say, but those days are over. If you want to remain relevant and top-of-mind today, you need to find a way to converse much more frequently than only when you have big news. Read more