A few months ago, we gave some tips on how to define your mobile newsroom presence. One of those tips talked about keeping Flash at a minimum for mobile devices:

While there are mobile devices which can run Flash, using Flash should be avoided for both mobile sites and applications. For video, recent studies show that HTML 5 outperforms Flash on mobile devices.

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Yesterday, Adobe announced that they will be ceasing development of the mobile version of Flash Player for mobile browsers in order to continue their focus on HTML5. This is huge news for any organization which uses Flash for mobile websites to deliver multimedia content or interactive graphics.

According to Adobe VP Danny Winokur, “HTML5 is now universally supported on major mobile devices, in some cases exclusively. This makes HTML5 the best solution for creating and deploying content in the browser across mobile platforms.” While these are strong words from Adobe, it’s important to note that any organization that begins to transition its Flash content to HTML5 must keep two important thoughts in mind.

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