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The Latest Video Option for News Sites: AOL’s Editors Room

If every reporter or journalist lived in a picture-perfect world, creating video would never be an issue. As it is, many newsrooms across the country don’t have the resources (time, money, employees) to create The New York Times-quality video to go with their stories.

Enter AOL’s new Editors Room, a platform that allows newsrooms to embed professionally-produced videos onto their sites for free.

“We want to be the AP for video,” Ran Harnevo, senior vice president of AOL Video, told TechCrunch‘s Erick Schonfeld.

Editors Room, which is a part of AOL’s 5min Media, officially launched this week and provides digital newsrooms with access to more than 250,000 curated videos. The content comes from the 5min Media library, which contains guaranteed professionally-quality videos from companies such as BBC Worldwide, CBS, and Hearst.

“The video platform was designed with editorial staff in mind and presents an intuitive ad-free search interface that simplifies selecting and embedding video,” according to a press release on the new service.

The videos are divided into categories to make the site easily searchable. The front page is mostly for news, with videos on current events such as Occupy Wall Street. There are also categories for entertainment, tech, food and more niche categories like parenting or video games.

This could be an incredibly useful option for smaller newsrooms who are interested in beefing up their online content but don’t have the means. It’s kind of like YouTube but for journalists and with video that is typically of much higher quality. Another plus: Not only is it very easy to navigate and find the embed codes, the site doesn’t require you to login, as far as I could tell. That’s great for a reporter or editor on deadline.

There is a way to make money off of the site. Publishers can partner with 5min Media and monetize the video embeds with pre-roll and overlay ads, according to the press release.

What do you think about Editors Room? Will you use their services?

 

 

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