A new NFL brings new DDB Chicago State Farm ads featuring Packers QB, Aaron Rodgers, and his bastardized touchdown dance, the “Discount Double-Check.”
Now, even though the Packers are my favorite team and Rodgers is my favorite player, it’s clear that he has gotten no better at acting over the past off-season. I would hope, and assume, that this is due to his hours spent in practice. Supporting Rodgers in this spot (by taking the focus momentarily off of him) are SNL “Superfans” Robert Smigel (part of the original sketch) and George Wendt (who joined later and was also on Cheers so yeah). Apparently, the highest-paid NFL player doesn’t fly first class and is forced to hang out with Bears fans in coach.
Oh, and the “Discount Double-Check” becomes the “Discount Daaa-ble Check” because fuck you, Packers fans. State Farm giveth, and State Farm taketh away. But, they’re trying to make it up to you with a social extension, in which you submit yourself to public Facebook embarrassment based on bets over fantasy football. It’s called Fantasy Football Double Down because we all needed a reminder about KFC’s gross sandwich of the same name. Credits after the jump.
Agency: DDB Chicago
Client: State Farm
GCD – Barry Burdiak
GCD – John Hayes
ACD – Chad Broude
ACD – Brian Boord
Executive Producer – Scott Kemper
Production Manager – Scott Terry
Director – Matt Aselton
Production Co. – Arts & Sciences
Editorial Co. – Cutters
Editor – Grant Gustafson
Finishing – Filmworkers Club
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