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Adobe Will Not Use Babies to Increase Web Traffic

The latest Adobe Systems spot, from Goodby, Silverstein and Partners, brings up a valid issue: companies that rely on digital marketing may not understand if their ad tactics are working properly. Traffic, as we all know, can be misleading. But Abode won’t mislead. They’ll presumably cut through the smoke and tell a company how to effectively increase exposure. At least, that’s what one is led to believe after watching “Click, Baby, Click.”

The one-minute spot is enjoyable enough. There’s some frenetic action, frenetic music, and an easy punchline at the end. That formula generally works, and any viewer with three ounces of common sense understands the commercial is a flashy exaggeration. But, part of me would like to see at least a hint of what Adobe Marketing Cloud can do for a business rather than focusing on what it won’t do. Still, we’ve seen much worse.

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