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Apple Reminds You About the Awesomeness of the iPhone’s Camera

In perhaps the best spot since the passing of Steve Jobs, Apple and TBWA\Media Arts Lab’s latest for the iPhone, “Photos Every Day,” somehow mixes simplicity with more visually striking images than we’ve seen from the tech giant in quite a while.

“Photos Every Day” takes us outside of Apple’s infinite environment of white space and Helvetica and into the great outdoors, which may be the first time Apple’s ever done that to my recollection. However, I’m young, so correct me if I’m wrong here. The spot highlights one of the iPhone’s greatest, if overlooked feature: its 8-megapixel HD camera. Now, in this day an age, every phone on the market is a camera-phone, as has been the case for nearly a decade now. However, the iPhone’s camera is, and probably will continue to be, a step up from every Nexus or HTC phone on the market.

This is Apple’s way of saying, “Hey, remember this thing? We have the best, and, unlike Siri, it’s actually one of our features that you’ll use constantly for just about everything.” Add to that Instagram, which began as an iPhone exclusive and still works best with iOS, and you have yourself some simple, yet beautiful. Credits after the jump.

Credits:

‘Photos Every Day’

Agency: TBWA\Media Arts Lab

CCO: Duncan Milner

ECD: Eric Grunbaum

GCD: Chuck Monn

ACD/AD: Antoine Choussat

ACD/CW: David Young

AD: Anthony Williams

Executive Producer: Eric Voegele

Agency Producers: Perrin Rausch, Rob Saxon, Chris Shaw, Trang Huynh

Production Co: Epoch Films

Director: Everynone

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