Well, if the first clip we posted yesterday that provided a glimpse into the judging for the ADC’s 93rd Annual Awards of Art + Craft in Advertising and Design wasn’t enough to leave our freezing souls envious, here’s round two. Once again, we head back vicariously to Costa Rica, where this year’s judging for the Advertising and Interactive categories of the awards show took place (hell, if the ANDY juries can head to Hawaii, why can’t these folks go someplace exotic?). This time around, we’re greeted by catamarans and Goodby, Silverstein & Partners ECD, Margaret Johnson, who’s heading up the Advertising jury. We’re checking our frequent flyer mileage as we speak.
Kiran AdithamKiran joined Mediabistro in June 2009 and has been riling up ad agencies ever since as the editor of AgencySpy. Prior to joining Mediabistro, Kiran spent two years as a digital reporter for Crain's Creativity magazine and two years before that as managing editor of online marketing site Adotas.com. On the side, Kiran dabbles in music/film journalism and his work has appeared in Fangoria, Grooves, XLR8R, The New Times and sites like PrefixMag.com. He still continues his unenviable search to find someone else who shares equal love and admiration for horror films, tennis and the Golden Girls.
Seeing as it’s a nice, comfy 25 degrees outside, complete with 40-50mph wind gusts, here in NYC today, what better time than to announce our annual AgencySpy spring formal. Ok, it’s not really a spring formal; we’re just hoping for damn spring already. Anyhow, as we’ve been doing each and every year for some time, we hear at the Spy are throwing a little biannual get-together, where the emphasis is simply on a little boozing, a little noshing and plenty of mingling.
This year, our shindig will take place on March 25 (*fingers crossed for even 50-degree temps) at Sidebar in NYC. Same bat time as always, 6:30-8:30. We can safely guarantee it’ll be quick and painless–even with a 30-second speech from yours truly–and, hey, you might even have some fun. If you care to come and knock on our door, feel free to register here (and yes, the event is free, too). We’ll be waiting for you.
Crispin Porter + Bogusky didn’t have to look any further than from within to find someone to succeed Chad Hopenwasser, the eight-year agency vet and VP/director of video production who split for the HOP gig at Chiat NY last month. Taking over Hopenwasser’s role now is Kate Hildebrant, who has been with CP+B since 2009 and most recently served served as VP/executive integrated producer. During her time at CP+B, Hildebrant worked on campaigns for clients including Jell-O, Fruit of the Loom, Microsoft, Kraft, American Express and Bolthouse Farms.
Prior to Crispin, the exec spent four years at DDB, producing efforts for McDonald’s, State Farm, Wrigley and Anheuser-Busch along the way. Early on in her career, Hildebrant spent several years as a producer at Fallon, serving as an assistant producer on BMW Films’ award-winning “The Hire” among other projects.
-It appears that Grand Prix prizes were sorely lacking in the list of Dubai Lynx 2014 winners. link
-LBi/Accenture alum Jonathan Lovatt-Young has joined Tribal Worldwide London in the newly created role of head of service and experience design.
-Hollywood-based prodco Hello and Company has signed commercial director Michael Norman to its roster.
-Culver City/Vancouver-based VFX house Zoic Studios has signed VFX supervisor, Todd Shifflett.
- JWT Brazil has added a new component to its Coca-Cola “Minibottles” campaign for the 2014 FIFA World Cup in the form of a Facebook app that touts “enhanced reality.” Maybe the video above can better explain things.
-The One Club is changing up the format for The One Show Awards this year, combining all disciplines into, yes, one awards show that will take place on Friday, May 9 at Alice Tulley Hall, Lincoln Center, New York. Damn, we hardly knew ye, One Show Interactive at Terminal 5. link
-JWT is celebrating 150 years of existence with a yearlong slate of events and activations that kicks off with the commemorative logo above and will subsequently include the internal “Commodore Challenge” that celebrates pioneering ideas as well as a Cannes seminar on “pioneering and innovation.” link
-Project: Worldwide agency Partners + Napier beat out six undisclosed agencies in the usual “competitive review” for brand strategy/creative duties on Bal Harbour Tourism. There was no incumbent on the business.
-Liverpool-based web design/digital marketing agency Glow New Media has unveiled a new infographic about Mad Men‘s own Don Draper. link
-Bi-coastal shop Bajibot has been selected as the “go-to” creative digital agency for coffee company, La Colombe.
We’ve received confirmation that the decade-long relationship between Sears and Y&R Midwest (formerly Y&R Chicago) has basically come to an end this week as the agency has lost the retailer’s Kenmore Craftsman Diehard (or more commonly referred to as KCD) account. Here’s a statement from Y&R below:
“After a long and rewarding relationship, Y&R Midwest and the Kenmore, Craftsman and Die Hard brands have parted ways. With the strength of these three brands at their highest levels in 10 years, and having picked up Cannes Lions, SXSW Interactive and other awards in recognition of our campaigns, we feel extremely proud of our work throughout the past 10 years. We wish the Sears team the best in their future endeavors.”
It’s been six months since we first heard that Wells Fargo was looking for a new agency partner after working for nearly two decades with DDB. Now, the search has come to an end as fellow Omnicom agency BBDO has taken over on the financial institution’s agency of record duties.
In a statement regarding the decision, which marks BBDO’s return to the bank biz after losing Bank of America in 2012, Wells Fargo CMO Jamie Moldafsky says. “BBDO demonstrated exceptional creativity and big ideas, which made a compelling case for moving forward and officially establishing this new relationship. As our new brand agency of record, we’re confident that BBDO will bring world-class strategic expertise to tell the Wells Fargo story and communicate the value of our products and services to the consumer.”
The Wells Fargo account will be run out of BBDO San Francisco, which also counts clients including Gallo and Mars. The BBDO appointment, though, will not affect the rest of Wells Fargo’s agency roster as MRM will continue to lead digital creative, OMD and UM will continue to serve as media agencies, and the company’s specialist agency roster will remain unchanged.
And so, the story continues with Engauge and Moxie, the former which of course was acquired by Publicis Groupe and aligned with the latter last summer. The latest development announced today, as mentioned above, is that Engague and Atlanta-based digital agency Moxie are now uniting under the sole Moxie name to form “a fully integrated digital and advertising organization.”
In a statement, Suzy Deering, CEO of Moxie, which like Engauge is housed within the ZenithOptimedia Group network, says, “This is the next big step in our evolution as an agency. Over the last six months, we’ve started rolling out our expanded scope of services — one that creates unprecedented growth opportunities for our clients in every area imaginable. We are now even better prepared to drive our clients’ successes by addressing their ever-changing needs from a data, technology and creative standpoint.”
And in case you missed our post from November, you can check out the seemingly Kevin Garnett-inspired rebrand launch video unveiled by Moxie after the jump.
-OgilvyOne UK has appointed M&C Saatchi alum James Shepherd as associate director of mobile.
-In case you missed the presentation at SXSWi this week, creative agency Possible and the Museum of Modern Art collaborated on an effort called ART140, which is aimed at bringing art to a broader audience via a showcasing of iconic pieces from MoMA’s collection. link
-Speaking of art, the ADC reports that it has achieved equal representation of both women and men on all of its juries for its 93rd Annual Awards and Tomorrow Awards. Above, you can take a quick look at a bit of the judging process for this year’s Interactive portion, which took place in Costa Rica.
-An international coalition of public health groups are calling on Philip Morris to end a global ad campaign for Marlboro that’s apparently targeting youths. link
-Judging by the infinite number of people hooked on its game, we guess a $7.6 billion IPO valuation for Candy Crush Saga-maker King Digital doesn’t seem too far-fetched. link
Details are still a little hazy on this, but we have at least received confirmation that Wieden + Kennedy Shanghai and its management team will be going their separate ways. From what we’ve been told, W+K Shanghai managing director Jason White, who’s served in said role for two-and-a-half years (marking his second stint in said office), is leaving because he’s heading back to the States to take up an undisclosed job with Beats by Dre in LA. As a result of White’s decision, his creative partners (we’re checking in on exact names) have decided that they wanted to move on as well. The departures aren’t immediate, though, as the management team will actually be leaving towards the end of the year.
As for White, the exec has had a nine-year relationship with W+K, first as management supervisor on Nike before heading assume his first role at W+K Shanghai as head of account management on Coca-Cola and Heineken. We’re sure will more details will emerge on the departures as 2014 progresses and will keep you posted when they do.
Update: White’s creative partners we alluded to above above are eight-year W+K vet/ECD Achilles Li and ECD Michael Simons. who’s been with the agency’s Shanghai office for three years. We’ve been told that W+K is actively working on replacements for all involved, but no word on when an announcement will be made as of yet. Not sure when we will make an announcement.