You’re reading this first on AgencySpy: Berlin Cameron United has won the Amazon account, less than a year after the recently decimated agency Doner agency beat out Cole & Weber United, Publicis, Seattle and McKinney for the account.
We’re short of details at this time, but a representative from BC-P did confirm the win. According to a source, “Berlin Cameron United’s final pitch presentation to Amazon went so well they were awarded the business immediately. A 360 campaign will roll out with tv starting in September. The campaign focuses on traditional media but utilizes supporting media as well.”
Amazon recently announced its purchase of online retailer Zappos. We wonder if the campaign will roll in elements of that company’s offerings as well. More to come.