UK based Blyk has, in the nine months since it launched, changed the mobile advert game. If you’re not familiar with it, it goes a little something like this. In exchange for giving subscribers 217 free text messages and 43 minutes of talk time, Blyk sends users up to six texts per day containing ads geared toward each individual.
Since Sept, that user base has grown to more than 100,000 Britbrats. Did I mention the service is only available in the UK? And that it’s only for 16-24 year-olds? Way to corner that impossible little group, fellas.
For a B|Net interview with Blyk co-founder Antii Orhling, hit the jump.
Otherwise, know that their shit is sticking. Find out how here.