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Bartle Bogle Hegarty

BBH Creates ‘Homeless Hotspots’ for SXSWi

Outside of the Austin Convention Center this morning, I heard a man yelling, “Hotspots! Get your Hotspots!” After speaking with him for a while, I learned that he was a homeless man offering free WiFi hotspots for SXSW conference attendees who find themselves unable to connect to the Internet.

As you know, being caught without a WiFi connection at SXSW is equivalent to being forced to fight a minotaur without the aid of a sharp weapon: You feel frightened, vulnerable, and totally useless. To help people conquer the SXSW beast, BBH is taking the “Street Newspapers” model and giving it a modern, digital update. Throughout the festival, BBH strategically placing homeless individuals around downtown Austin with cards that explain the Homeless Hotspots program. Should individuals find themselves in a WiFi dead zone, they can contact the person that gave them the card, and the person will find and provide them with a hotspot for the suggested donation for $2 per 15 minutes of service, with all proceeds going to support the Front Steps Shelter.

So thanks, Mark! I’ll more than likely be contacting you sometime over the course of this crazy weekend. Learn more about Homless Hotspots and its website here.

Y&R’s Schulson Splits for BBH

BBH New York has tapped Lora Schulson as its new head of integrated production. Schulson has spent the last four years at Y&R NY, during which time she served as co-executive director of content production (alongside Nathy Aviram), worked on spots for the NHL and Vh1 among others and even had a minute to sing the praises of E*Trade’s 2010 Super Bowl ad for us.

Prior to Y&R, Schulson spent a decade as a senior producer at both TBWA\Chiat\Day’s LA and NY offices. BBH NY’s latest hire will officially assume her post on Jan. 23.


Can a Guy Learn Piano in 30 Days? Let’s Find Out

It took yours truly 2-3 years to learn to become a decent enough piano player, so I approached this campaign from BBH’s five-year-old “brand invention” division ZAG with a bit of skepticism and/or jealousy. But, from the looks of it, keyboardist David Sides works wonders with his tutorials as documented in this clip that’s part of an effort to promote a piece of software dubbed the “Playground Sessions.” BBH/ZAG teamed up with digital creative software firm Rain and NYU program CREATE to develop the web tool and accompanying video that stars a guy named Will White.

The clip starts from the climactic moment before diving backwards to take viewers through White’s journey as he learns to play piano in 30 days. It all leads up to a concert of sorts, though we have wonder if White is only playing that one song at the show. End result aside, those of you aching to learn how play Train’s headache-inducing “Soul Sister” among other tunes can fork over $150 for the Playground Sessions software. If you want to talk point-of-sale marketing, look no further than the end of the clip.

Would You Pay $300K for a T-Shirt?

Sounds like a preposterous question, doesn’t it? But yet it’s the basis of a new campaign from BBH New York and Threadless for UNICEF that aims to aid humanitarian efforts in the crisis-ridden Horn of Africa, which includes nations like Somalia and Ethiopia. Yes, the price that’s listed for the aid item that’s desperately needed in the region is the price you pay for the cotton T, the most expensive of which costs $300,000 and represents how much one cargo flight demands to provide assistance in the Horn.

Says BBH NY ECD Ari Weiss, who joined the agency from 180LA back in March, “We’re literally letting people wear their donation as a source of pride and as a means to spread the word. If friends get a little competitive over who’s being more altruistic, all the better.” Other items on the T-shirt list include one representing basic family water kits ($125.55) as well as one for an emergency tent ($1,939.36). We believe this is way more worthwhile than donating to the Human Fund. Go here to see the full list and take part.

Let the Great World Record Shower Wars Begin

Back in early June, BBDO San Francisco released a video of the world’s most populated shower session for got2b hair products, with 167 people joining together for a glow stick shower rave at Sasquatch Music Festival in Washington.

In what could be seen as (and may actually be) a direct challenge to BBDO and got2b, BBH London and Lynx (as Axe is called in the UK) is claiming a world record for the biggest shower ever. From the above video, it seems that the shower came together when one studly guy started a solo outdoor shower session, which attracted hundreds of slow-motion breasts to join him. But, if you look closely at the final 152 beachgoers lathering up, you’ll notice a more than a couple bros sneaked their way into a shower spot, probably camouflaging themselves within the girl stampede.

So, who are we supposed to believe holds the world record for the biggest single shower population? Well, Guinness is currently only honoring the record for the world’s largest shower by area, not by number of people. For now, we’ll just assume that neither shower product actually set a world record.

BBH Interns Start Social Media Flash Mob for ‘Sartalics’

If there ever was a 21st century problem, it would be have to be the difficulty of conveying sarcasm on the internet. Hey, it’s hard to tell when someone’s being snarky in type at times, and following up sentences with (sarcasm) is just a little cumbersome. Luckily, BBH has interns to help solve the world’s virtual problems.

“Sartalics” are just like italics but leaning left, and they’re an easy font solution to denoting sarcasm while typing. But, of course, there is no standard computer operation that makes it functionally possible, and it would have to be in widespread use from technology companies first in order for consumers to catch on worldwide. To make their campaign known, the fearless interns are gathering together a Twitter mob of 10,000 strong to simultaneously tweet at tech giants Yahoo, Google, Twitter, Facebook, Microsoft, Tumblr, YouTube and Apple, “@(company name and person in charge of decisions at said company here) needs a sarcasm font style option way more than another layout update! #nosarcasm.” By signing up for the app, your message to the tech giants will be sent out exactly when the campaign hits 10,000 participants.

Unfortunately, the Sartalics website has no virtual counter, and its Twitter account only has a little over 200 followers, so this campaign has a long way to go before hitting that magic 10K. Good luck though, interns. If it works, you’ll probably get hired at BBH for a huge salary (sarcasm).

BBH NY Office is Apparently Flooded with Fashionistas

Pardon us as we attempt to slowly shake off our post-July 4 haze (like we assume many of you are doing as well), but we had no idea that BBH New York has had a Tumblr site called “Working It At Work” for quite a while now. Yep, things are starting off sluggish today, but anyways, for WIAW basically looks like a fashion blog featuring images of staff that are not quite on the Blue Steel level of ads you’d see in GQ, Esquire or Details. But, hey, at least many of them look sharper than we ever would on a Tuesday. Now, we’re just waiting for incoming CCO John Patroulis to strike a pose.

BBH NY Finally Finds Roddy Replacement

We were wondering why John Patroulis (right) was left off the current leadership roster at agencytwofifteen when we just posted about the SF shop’s rebranding. Turns out the former 215 co-ECD/partner had another, possibly bigger gig in mind, that being taking on the chief creative officer role at BBH New York.

With Patroulis on board, BBH NY officially ends its seemingly infinite search for someone to replace Kevin Roddy, who resigned from his CCO post last September and headed the other way to take over at Publicis & Hal Riney last month. Patroulis, who had stints at TBWA\Chiat\Day and was a GCD at Fallon during his career, will have a deputy CCO by his side at BBH, namely Calle Sjoenell, who is being promoted from ECD.

BBH New York CEO Greg Andersen does the usual gushing in a statement, saying, “John represents everything we were looking for in our creative leadership. He has incredibly progressive views on building modern brands and the modern agency, coupled with a diligent care for the craft that separates good work from great work. I’m honored to have John come onboard at BBH New York as my partner, not just because of his work but because he is such a high character guy.”


BBH Cuts 13

We’ve been hearing from multiple sources this week that BBH was forced to cut staff this week due to the loss of Ally, which was eventually won by Grey a few weeks ago. And now we’ve received confirmation from the BBH camp in the form of the statement below:

“In response to Ally’s decision to consolidate their business, BBH New York has made the difficult decision to reduce staff by 13. However, because of the work we did to create and establish the Ally brand, we are confident we will be back into the financial services category very soon and our business continues to grow through new assignments from World Gold Council, Google, and others.”

The agency wouldn’t go into specifics as to which departments were affected.

BBH Will Sweat for Japan All Day and Night

In response to the recent natural disasters that befell Japan, BBH’s offices worldwide are set to undertake a 24-hour “jog/cycle/row-athon” to raise money for the victims of the tragedies.

On April 14, BBH staff in New York, London, Singapore, Mumbai, Shanghai and Sao Paulo will workout in shifts for the entire day, with the hardcore sweat festivals streamed live online from each of the six offices. Participants will include chairman Emma Cookson, strategy director Heidi Hackemer, and CEO Greg Andersen (whose own shifts will kick-off and end the marathon).

“There are bigger things we can do together than make ads,” Andersen says in a statement. “What has happened, and is happening, in Japan keeps that in clear perspective.” Last year, BBH London held a similar event for charity and raised £17,000. Donations can be made to the event’s website here, where you can watch all the action take place starting at 12 a.m. EDT on Thursday. Currently, the only live video feed is from New York, so you might as well take in that nice skyline with the Empire State Building while you’re at it.