In case you forgot or never heard, nearly three years ago, a merry prankster left a rambling, sometimes scathing, often times amusing 17-minute-long voicemail for Big Spaceship CEO, Michael Lebowitz. At the time, it was intriguing enough that Lebowitz himself posted about it on his blog. Well, not sure if one Sam Hyde is the man behind the infamous VM, but whatever the case, the Brooklyn-based comedian and his Million Dollar Extreme crew have reposted the diatribe, which as you’ll hear is supposed to come from Lebowitz’s conscience. Though it was originally sent in 2010, the messages within, which promote Big Spaceship as “Chuck E. Cheese for people in their early 30s who wish they were in their late 20s” and a shop where folks are “programming Flash games” and “dropping bomb ass tweets,” don’t seem too dated. Whatever the reason for resurrecting the beast, it’s a decent lunchtime listen, though headphones are strongly recommended.
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Nearly a month to the day that we reported that Joshua Hirsch was leaving Big Spaceship after 11 years of service to possibly assume a senior-level technology post at Publicis Kaplan Thaler in mid-August, the latter agency has finally made it official. Like clockwork. Unfortunately, Hirsch won’t be bringing his catchy “Minister of Technology” title he held at BS with him to PKT, but instead joins the latter agency in the more traditional role of EVP/chief technology officer. As you’d expect, he’ll be leading Publicis Kaplan Thaler’s technology and innovation practice out of the agency’s New York HQ.
Hirsch’s new boss, PKT CEO Robin Koval, says in a statement, “Today, technology informs the creative process as never before, and Joshua will help provide our clients with an unprecedented level of innovation. Joshua is a proven leader with a significant track record of developing impressive front-edge solutions, and we couldn’t be more pleased to have him join us. We expect to do truly innovative and industry-leading work together – work that continues to lead the change for our clients.”
As previously mentioned, Hirsch spent well over a decade at DUMBO-based Big Spaceship, beginning as the digital shop’s sole coder before eventually moving up to partner and dubbing himself, yes, “Minister of Technology.” Frankly, we miss the hair.
We’ve received confirmation that DUMBO-based digital shop Big Spaceship has lost one of its OG’s, namely Joshua Hirsch, who had been with the agency for over 11 years, starting out as its sole coder and eventually dubbing himself, yes, the “minister of technology.” No official word yet on what his next gig is, but from what the Spy line crew tells us, Hirsch is joining fellow New York-based operation Publicis Kaplan Thaler as VP of creative technology. From what we’re hearing, the now-Big Spaceship alum, who also served as partner at said agency, will assume his role at PKT in mid-August.
The website for GoGo squeeZ’s new campaign is all you need to see. Click on Jerry O’Connell’s spot, and your heart will sink as you notice the video runs for nearly five minutes. No one has five minutes to watch Jerry and his “Jerry Doubles,” run around being cute. Even kids would rather watch a sarcastic Disney show, I’m sure.
Big Spaceship’s “Wherever You Go, Go Playfully” campaign has good intentions: for every share of their multimedia content, GoGo squeeZ will give $1 to the Life is good Playmakers, a nonprofit that provides training and support to childcare professionals. And since apparently 74 percent of parents struggle to keep playfulness in their lives, maybe Jerry’s advice will encourage more moms and dads to spring for some GoGo squeeZes, or invent an imaginary game.
I’m in full support of this campaign’s mission, but using a washed-up star (Piranha 3D, anyone?) and contrived antics seem the opposite of an exuberant ideal. Skip the majority of this campaign’s content, and play away.
Big Spaceship and Chobani know the best way to get products to children is by reaching out to parents. Moms and dads around the world are always on the lookout for healthy snacks that their kids love. Now, those parents not only get to keep their kids happy, but they get to commiserate on Facebook with their sleep-deprived brethren.
Chobani Champions just launched a “Win the Day” photo campaign on Facebook where parents share pictures of their kids overcoming daily challenges. If those pictures include smiling children eating Chobani products, that probably won’t hurt either. The Chobani Champions Photo Studio gives parents the ability to add custom filters, frames, and text to each picture.
The Chobani Champions photo project is smart, savvy, and PG-rated, perfect ingredients to ensure that parents keep reaching into their wallets to spend money on Greek yogurt for their children.
Until recently, Greek yogurt mainly appealed to the bourgeoisie, frou-frou crowd looking to stay healthy. Well, Chobani is no longer only approved for adults, because those same bourgeoisie, frou-frou adults have bourgeoisie kids who need to be healthy, too. If fruit-filled low-fat yogurt will keep little Billy from wanting to eat chicken fingers and pizza every afternoon, then Chobani has done its job.
For those of us without babies, we can look the other way. But it’s not hard to see why parents might get their mom-jeans in a bunch over this campaign: they get to post pics of their own cute (subjective) kids and point out all the other children who aren’t as cute.
Like clockwork, just over a year after rolling out its “social design experience” called Corpsify, Brooklyn’s Big Spaceship has exhumed the beast, which this time now stalks the virtual world in HMTL 5 form. Yeah, yeah, before you yell at us about consecutive days of said agency’s coverage, our horror movie bias prevails when you launch a project called “Corpsify.”
Anyhow, the basic premise remains the same: three different “Corpsifiers” will create a digital portrait in sequence without knowing what the previous person came up with. It takes three to tango in this little game from Big Spaceship, and approved work will be featured in the Corpsify gallery. Have at it, digital doodlers.
It appears that Mark Pollard will continue to call New York home for the time being as the Aussie native has moved from Saatchi & Saatchi to Brooklyn’s Big Spaceship. Pollard spent just nine months at Saatchi NY, though he did carry the fancy title of VP, director of planning innovation. Now at the Spaceship, he has assumed the role of VP of brand strategy.
Most interestingly to music lovers and former mag publishers like yours truly, Pollard was the CEO of hip-hop pub Stealth for 14 years, a role he maintained while working on the strategy side at the likes of McCann Sydney and Leo Burnett during his career. Pollard assumes his new post at Big Spaceship effective immediately and will call the shop’s COO Alasdair Lloyd-Jones his new boss.
Just a week after welcoming Cutwater alum Alasdair Lloyd-Jones as its first-ever COO, Brooklyn’s own Big Spaceship is turning its focus to production as the DUMBO digital shop has brought former AKQA project manager and Droga5 digital producer Mike Kenny aboard. Kenny, who is joining the Spaceship as producer after spending five years on and off at AKQA will report to the agency’s EP, Rob Watts.
Kenny’s hiring represents just one of a few production moves at Big Spaceship as existing staffers Sabah Kosoy and Nooka Jones have been promoted to senior producer and producer, respectively. Ahmed has spent four years at BS and worked at Renegade Marketing prior to that. Jones, who will also be involved with awards and PR submissions, joined Spaceship after spending some time at SCVNGR in Boston.
As you can see above, Alasdair Lloyd-Jones, who’s spent time as co-president/chief strategy officer at the now-resurrected Cutwater, is apparently heading to Brooklyn and joining Mr. Lebowitz & company at Big Spaceship as partner/COO (the DUMBO shop’s first-ever COO at that). During his career, Lloyd-Jones has held planning/strategy roles at the likes of Ogilvy and Deutsch. That is all, for now.
A quick Google search just got a little more interesting thanks to a new project from Google Creative Lab and Brooklyn digital shop, Big Spaceship. Entitled “What Do You Love?,” the contextual online effort lets you type in a keyword then watch as search results pop up from 21 Google products including forums, maps, blog searches, etc. Says Big Spaceship founder/CEO Michael Lebowitz in a statement, “What Do You Love? is part of an ongoing relationship related to innovation and communication that brings more value and meaning to a product many of us use daily.” Typing “hamburgers” was recommended but we just went and indulged our own vanity by entering “agencyspy.” Give it a go with yours.
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