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Translation Dives Into Summer for Champs

Translation, New York has a new campaign for Champs (for whom they are agency of record), entitled “Game Never Sleeps.”

The campaign celebrates the summer with a series of spots highlighting nocturnal sporting highjinks and a pool party rooftop dive. In the ridiculous 30 second-spot “One Giant Leap” a party-goer takes a rooftop leap into a pool. Only he realizes mid-jump that he left his prized kicks on. Somehow, he has the presence of mind to to quickly slip them off, unharmed, while also managing to make it into the pool. Other spots in the campaign are a bit more plausible, featuring nighttime games of basketball and football. Stay with us after the jump for “Let There Be Light” and “Nightglow,” along with credits. Read more

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Deutsch LA Brings Pop Secret to the ‘MicroRave’

Adweek described Deutsch LA’s “MicroRave” for Pop Secret perfectly as “like a sad, seizure-inducing nightclub for corn,” in a post that also questioned whether it was the worst ad of the year.

Deutsch LA points out, defensively, “This wasn’t intended as an ad, but as a quickie video for social media meant to celebrate the EDC festival happening the weekend we launched it,” which may disqualify it from that title. The premise of the spot (or “quickie video” or whatever you want to call it) is simple: popcorn attend a “MicroRave” complete with blasting electronic music, seizure-inducing lighting, beads of butter-sweat (which doesn’t exactly make Pop Secret seem appetizing) and a trail of kernels sadly waiting to get in. As if that wasn’t enough already, there’s also a 20-minute long “Extended Party Version,” which we’ve included for anyone masochistic enough to attempt to sit through it after the jump.  Read more

mcgarrybowen Brings Together TMNT, Pizza Hut

mcgarrybowen teamed up with production company Bullitt Branded (a new branded content company from the Russo Brothers) to combine the re-launch of Teenage Mutant Ninja Turtles and the re-launch of Pizza Hut’s “Cheesy Bites” in a new spot entitled “Sneaky Turtles.”

The 30-second cross-promotional spot keeps things pretty simple, relying on the appeal of the Teenage Mutant Ninja Turtles. Said “Sneaky Turtles” break into a Pizza Hut test kitchen while no one is around and whip up a batch of “Cheesy Bites” — while making a complete mess. When the test kitchen chef returns, he’s pleased to discover the “Cheesy Bites” and eagerly digs in. The cross-promotion makes a lot of sense for Pizza Hut, given the Teenage Mutant Ninja Turtles’ well-known love of pizza, and using the re-launch of the Turtles on the big screen to re-launch a menu item is a nice touch, but we can’t help but feel like something’s missing. Stick around for credits after the jump. Read more

Aging Baby Boomers Forcing P&G into Incontinence Ad Push

IncontinenceIncontinence.

There’s nothing fun about this problem, other than the millions of dollars it brings in. As the Baby Boomers of America get older and older — according to the U.S. Census, there are 76.4 million of them — the need for related products increases.

Unfortunately, biological things happen to the human body that forces companies to consider how to make money off those isses help resolve some of those pressing (and often embarrassing) ailments for aging denizens of the world.

That’s why Proctor & Gamble has decided it may be a profitable good idea to get back in the incontinence advertising game for the first time in more than 15 years.

We’re sensing a trend here.

Read more

The Vault Taps Dante Exum for Foot Locker

The Vault tapped NBA Draft prospect Dante Exum for a humorous new Foot Locker campaign.

The series of 15 second spots, entitled “Everything Changes After the Draft” highlight how things don’t change after the draft. Although Exum seems to perceive himself as a celebrity, it’s evident no one else does. The approach works best on the above “Paparazzi,” in which Exum informs friends that he doesn’t want to head to Foot Locker because “paparazzi might be there,” eliciting uncontrollable laughter from his two buddies. Other spots in the campaign take a similar approach, seeing Exum practicing his autograph, interacting with a dorky neighbor, combing through “fan mail” and making a dinner reservation. We’ve included “Reservation” and “Fan Mail,” along with credits, after the jump. Read more

Bryce Harper Gets Emotional in W+K NY’s Latest ‘This is SportsCenter’ Spot

W+K New York tapped young Washington Nationals star Bryce Harper for their latest “This is SportsCenter” spot for ESPN, choosing to go an unexpected route with the outfielder.

In the 30-second spot, Harper sits in an office watching Field of Dreams with SportsCenter host Hannah Storm. During the movie’s concluding scene, both Harper and Storm get emotional. When Harper leaves to call his dad, he passes hosts John Anderson and Bram Weinstein in the hallway, who remark on Harper’s intimidating eye black — although by now viewers know better. It follows in the successful “This is SportsCenter” formula of toying with a star athlete’s perceived persona, and while it doesn’t add anything new to the approach it feels like a welcome addition, especially with the All-Star Game right around the corner. Stick around for credits after the jump. Read more

DDB Toronto Targets ‘Junkface’ for Neutrogena

DDB Toronto has a new campaign for Neutrogena discouraging men from washing their junk and their face with the same soap (and offering up Neutrogena Men Face Wash as the perfect solution).

As Adweek points out, the Canadian campaign “assumes that men start low and move up in the shower,” a somewhat dubious assumption. Still, the 60-second spot is not without its (heavily influenced by W+K’s Old Spice) charm. While “Junkface” explains the cause of Junkface, there is little description of the symptoms, although we can reasonably assume they include junk particles in the facial region.

The goofy humor continues on www.stopjunkface.com, which contends that 72% of Canadians have junkface, with Alberta having the most Junkface sufferers at 86%. Men with chinstraps are especially prone to Junkface, and all bounty hunters suffer from it. The site also offers the important reminder to keep knees, owls, and footballs away from your nether regions. No word yet on whether Neutrogena plans to offer a separate line of soap for your junk.

Read more

M&C Saatchi Brings Christ the Redeemer to Naples for Fastweb

Christ the ReedemerIn an unusual stunt, M&C Saatchi erected a replica of Rio de Janeiro’s famed Christ the Redeemer monument to Naples for Fastweb.

Following Germany’s crushing defeat of Brazil, M&C Saatchi decided to “download” the monument in Naples, as a way to promote and demonstrate the speed of Fastweb. Images of the monument were some of the most downloaded of the year in Italy, in the wake of the World Cup. Neapolitans were surprised by the monument — accompanied by a sign reading “Downloaded with #fastweb” — this morning at Piazza Dante in Naples.

According to M&C Saatchi Creative Partner Vicenzo Gasbarro, the monument will “bring about a carousel-style carioca of television crews, musicians, dancers and capoeira, which will mingle and interact with people in a mix of colours, music and emotions in a unique Neapolitan fashion. This is a brilliant opportunity for conversation between different cultures online.”

“We are happy to collaborate again with Fastweb to provide new and tangible evidence of what it means to have a faster internet connection,” said Silvio Meazza, M&C Saatchi Interactive partner.Christ the Redeemer, the symbol of Brazil, has been one of the most downloaded and shared image of the year, downloaded once again – for real this time – with all its weight, straight to the heart of Naples.”

Commonwealth//McCann Stokes Manchester United Pride for Chevy

A new campaign from Commonwealth//McCann, Detroit for Chevrolet is allowing fans to be a part of Manchester United’s new shirt reveal.

Through a digital experience at www.chevroletfc.com “fans can be among the first to sign up and virtually wear the new shirt via their social channels.” A 60-second video stokes Manchester pride by following the history of the Manchester United shirt from the early 20th century to present day. Fans march down the street singing the “Glory, Glory, Man United” anthem. As each generation takes off their Manchester United shirt, a new group emerges, progressing in time to the modern day as the crowd makes their way to Old Trafford Stadium. Upon arrival they are joined by stars Wayne Rooney, Juan Mata, Robin van Persie and David De Gea wearing the new Chevrolet-branded jersey. Several Manchester United legends are also hidden in the crowd throughout the spot. “The History of the Manchester United Shirt” will run on both broadcast and digital channels. The effort marks the launch of Commonwealth//McCann, Detroit’s “What Do You #PlayFor?” campaign, celebrating Manchester United and soccer for Chevrolet. Stick around for credits after the jump. Read more

GSD&M Celebrates End of Wright Amendment for Southwest Airlines

Southwest Airlines has reason to celebrate following the repeal of the Wright Amendment, “an amendment to the International Air Transportation Act of 1979, restricting passenger flights out of Love Field to locations within Texas and to four neighboring states — Louisiana, Arkansas, Oklahoma and New Mexico.”

To help celebrate, GSD&M has launched a new campaign for the airline, while promoting their new non-stop flights. Set to a version of “All You Need Is Love” by the band Echosmith, GSD&M keeps things relatively simple, relying heavily on the song licensing in the series of spots. One spot includes a colorful water cannon salute, while another features a slow-motion moment in the newly renovated Love Field. Each 30-second ad informs viewers of the new non-stop flights resulting from the repeal of the Wright Amendment, while offering up a different take on celebration. Stick around after the jump for “Love Moment” and “Fireworks,” along with credits. Read more

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