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Here’s Air New Zealand, Sports Illustrated’s ‘Safety in Paradise’

Last week, we brought you the behind-the-scenes video for Air New Zealand’s collaboration with Sports Illustrated, the flight safety video, “Safety in Paradise.”

Now, without further ado, is that full clip (above). “Safety in Paradise” celebrates 40 years of Air New Zealand flying to the Cook Islands, and 50 years of Sports Illustrated helping adolescent boys explore their budding sexuality with their Swimsuit Issue. The new safety video features swimsuit models Ariel Meredith, Chrissy Teigen, Hannah Davis, and Jessica Gomes hanging with Cook Island natives — as well as a cameo from three-time cover model Christie Brinkley (who just turned 60!) from her Hollywood home.

“The behind the scenes video has generated much conversation around the world about our brand and the Cook Islands as a destination since it was released last week. It’s exciting for us to release the full video today and we hope it will encourage many viewers to consider a trip to the Cook Islands,” says Jodi Williams, Air New Zealand global head of brand development.

To celebrate the launch of “Safety in Paradise,” Air New Zealand is giving online viewers the chance to win one of five trips for two to the Cook Islands. The video goes live today and “will be progressively rolled out on board across Air New Zealand’s fleet from the end of February.”

“Safety in Paradise” marks the latest in a long line of innovative safety videos from the airline, including videos starring Richard Simmons, Bear Grylls, and Betty White, and a Hobbit-themed safety video timed to coincide with the release of Peter Jackson‘s first Hobbit film. It also marks just one aspect of a “major worldwide marketing campaign planned to celebrate the 50th anniversary” of the Sports Illustrated Swimsuit Issue.

 

Air New Zealand Team Up with Sports Illustrated for ‘Safety in Paradise’

To celebrate 40 years of flying to the Cook Islands, Air New Zealand has collaborated with Sports Illustrated (celebrating the 50th anniversary of their Swimsuit Issue) for a new safety video featuring swimsuit models such as Chrissy Teigen, Ariel Meredith, Hannah Davis and Jessica Gomes.

“Safety in Paradise” launches next week, but Air New Zealand has shared this behind-the-scenes video of the Cook Islands shoot in the meantime. Christie Brinkley, who was propelled to fame in large part thanks to appearing on three consecutive Sports Illustrated Swimsuit covers, also makes an appearance in “Safety in Paradise,” from her Hollywood home.

“Sports Illustrated Swimsuit has a massive worldwide television, online and print campaign to celebrate the 50th anniversary and we’re incredibly excited to feature in that activity.  The magazine alone has more than 61 million readers annually and the safety video shoot with Air New Zealand will feature in the special anniversary edition,” said Air New Zealand Head of Global Brand Development Jodi Williams.

Entertaining safety videos are nothing new for Air Zealand, who have been doing it for years, featuring folks like Richard Simmons, Bear Grylls, and Betty White, not to mention the Hobbit-themed one they released to coincide with Peter Jackson’s film. If Delta’s recent 80s-themed safety video is any indication, entertaining safety videos are now practically a requirement for airlines. The “Safety in Paradise” video will begin showing on Air New Zealand flights on February 11th, when some fear an epidemic of uncomfortable in-flight arousal.

Stun Creative Makes Leap to Feature Films, with Help from Van Damme

Following the massive success (over 69 million view in less than 3 months) of Volvo’s “The Epic Split” ad starring Jean-Claude Van Damme, it was inevitable that the action star would make a comedic comeback. That comeback also marks Stun Creative’s first foray into feature filmmaking, with the comedy Welcome to the Jungle.

Agency co-founders Brad Roth and Mark Feldstein serve as executive producers on Van Damme’s comedic debut, which was directed by Stun Creative’s Rob Meltzer and stars, in additon to Van Damme, Adam Brody, Megan Boone, Kristen Schaal, Rob Huebel and Dennis Haysbert. Given Stun Creative’s track record with TV promos, as well as their 2013 Webby Award winning online series Presidential Clippings, the leap to filmmaking isn’t such a huge surprise.

The above trailer is worth a few chuckles, unsurprisingly mostly coming from Van Damme playing on his own action star persona. Jean-Claude in a comedic role seems so obvious that it’s almost hard to believe no one has given it a pass before, and Welcome to the Jungle should gain a lot of momentum from “The Epic Split.” A quick search for the film brought up a Village Voice review entitled “Welcome to the Jungle is Satanically Bad,” so you may want to wait before shelling out to see this one in theaters — although “satanically bad” doesn’t necessarily equal “not funny” and I’m pretty sure the guys behind the movie weren’t exactly trying to make high art. Welcome to the Jungle is currently slated for a February 7th release, both in theaters and on-demand. If you just can’t get enough Van Damme, stick around for behind-the-scenes footage after the jump. Read more

Miami Ad School Student Parodies Ridiculous Bob Dylan Chrysler Ad

Chances are you were watching Sunday night when Bob Dylan actually asked, in a Chrysler ad reaching over 100 million people, “Is there anything more American than America?”

It stands out, amidst stiff competition, as the most ridiculous line uttered during the barrage of Super Bowl advertising. The rest of the spot almost doesn’t even matter, since all people will remember is that one terrible line that begs to be parodied. And now it has been. A not as of yet identified Miami Ad School student created this parody using the footage from the Chrysler spot, dubbed with  their best Dylan impression waxing ridiculous on America. With lines like, “Cuz ‘American’ is America’s adjective, and sometimes it’s a noun for people in America” and “Being an American person? Well, that takes being a person in America” the parody does a good job at pointing out what’s so ridiculous about not just the specific Chrysler ad in question, but a whole genre of overly-patriotic advertising. Now if only we knew who was responsible…

Teaser for ‘A Million Ways to Die in the West’ Hints at Explicit Trailer

If you’re Seth MacFarlane, how do you get people to view your three minute long “restricted” trailer for A Million Ways to Die in the West? You take out a Super Bowl ad claiming that you tried to show the trailer during the Super Bowl, but the powers that be decided it “wasn’t family friendly enough” and then direct viewers to your site for the “restricted” trailer. Not exactly an original method, but it’s worked in the past, and MacFarlane was never one for originality anyway.

MacFarlane’s Super Bowl spot, created in collaboration with Santa Monica production company Detour Films, also calls on Ted, the titular talking stuffed bear from his last movie (which, hey, I forgot existed), as a way of reminding fans of that movie that this is the same dude. The restricted trailer for MacFarlane’s new movie is, in fact, too explicit for television, thanks in large part to Sarah Silverman‘s role as a foul-mouthed prostitute, as well as MacFarlane’s own raunchy dialogue. That’s not to say that the Super Bowl teaser itself is wholesome by any means. Between Ted’s “Oh yeah, drunk before the kickoff: new record” line and the suggestion that a certain actor starring in A Million Ways to Die in the West has an abnormally large schmendrick, it stands out as one of the more explicit ads in a particularly tame Super Bowl.

MacFarlane’s new flick features a slew of A-list names, such as Charlize Theron, Liam Neeson, Neil Patrick Harris, Amanda Seyfried, Sarah Silverman, and Giovanni Ribisi. The film is currently scheduled for a May 30th release from Universal Pictures. Stick around for the restricted trailer and credits after the jump. Read more

Fred Armisen Hugs Bruce Willis for Honda, RPA

Since few would argue that the commercials were more interesting than the game last night, chances are you saw RPA’s “Hugfest” spot, featuring Bruce Willis and SNL-alum/Portlandia star Fred Armisen.

The simple, straightforward spot features Willis urging viewers to hug those around them that they care about — “the people that matter to you, matter to us” — as a way of emphasizing Honda’s commitment to safety. Armisen then appears and hugs Willis for the duration of the 60 second spot.

“Our simple, yet engaging, big-game spot is intended to highlight not only Honda’s deep concern for the safety of our customers, but the actual industry-leading crash test results that back up our commitment,” explained Mike Accavitti, senior vice president of auto operations at American Honda Motor Co., Inc.

The campaign extends beyond the big game spot, with a large social media component utilizing the hashtag #hugfest. During the Super Bowl, Honda posted “real-time video reactions from Willis about events such as penalties, fumbles and referee calls on the brand’s @Honda Twitter feed.” Immediately after the spot aired, Honda encouraged viewers to send virtual hugs (actually Willis hugging the camera) to loved ones who they couldn’t be near during the big game. Today, Honda is collecting hugs via Twitter by asking people “to send a picture or Vine of their hug with the hash tag #hugfest.” Bruce Willis will then respond with a “meme appraisal of the hug.” Additionally, Honda will have a homepage takeovers at MSN and ESPN, where a 30-second spot “How to Hug” video featuring Willis and Armisen will greet visitors to the sites. You can view “How to Hug,” along with credits after the jump. Read more

Bono Tries to Guilt You Into Downloading U2′s New Song

You probably saw the trailer for U2′s new music video, directed by Mark Romanek, for their latest release “Invisible” during the big game last night, but here it is in case you fell asleep during one of the most boring Super Bowl games in recent memory.

“Invisible,” which was produced by Danger Mouse and mixed by Tom Elmhirst, is available for free on iTunes today until 11:59 PM (the track first became available for download last night following the Super Bowl). While normally that would still be too much to pay for a new U2 song, for every download Bank of America will be making a one dollar donation to the Global Fund via RED, Bono‘s organization set up to channel funds to the Global Fund to Fight Aids. This new partnership “sees Bank of America committing $10m to (RED), and has resulted in a $10 million match from the Bill & Melinda Gates Foundation, as well as $1 million each from both SAP and South Africa’s Motsepe Family – bringing the total commitment to $22 million.” So the latest development in the “Well his music really sucks, but at least he does all those nice things for AIDS relief in Africa,” sees Bono attempting to guilt you into downloading U2′s latest snoozefest so that you can make a contribution to RED free of charge. Or you could just go ahead and make a donation, essentially paying a fee to avoid having anything to do with U2′s music. Credits after the jump. Read more

David&Goliath, Kia Reveal Extended Version of Super Bowl Spot, ‘The Truth’

Yesterday, we brought you news of David&Goliath’s teaser for their big game spot, “The Truth,” promoting the all-new 2015 K900, Kia’s first-ever luxury car. Today, David&Goliath and Kia revealed the extended, 90 second version of their Super Bowl ad, designed to “dispel the notion that tradition and history are what makes a luxury sedan,” according to Michael Sprague, executive vice president of marketing & communications, KMA.

“The Truth” features Laurence Fishburne reprising his role as Morpheus from The Matrix. Morpheus offers a couple waiting for the valet outside a restaurant a choice: “Take the blue key, you go back to the luxury you know. Take the red key, and you’ll never look at luxury the same again.” (Spoiler alert: They take the red key.)  Fishburne repeats the word “luxury” ad nauseum during the spot’s first 30 seconds or so, really hammering home that Kia is now offering a luxury vehicle. The spot manages to contain a lot of the Matrix references you’d expect, like a bending spoon and an explosion filled action sequence. But at the same time, “The Truth,” via Fishburne, manages at least one big surprise.

The 60 second version of “The Truth” will debut during the third quarter of the Super Bowl this Sunday, Feb. 2, launching the Kia’s campaign for the 2015 K900 in earnest, and marking Kia’s fifth consecutive year advertising in the big game. You can expect more Matrix-themed advertising from David&Goliath and Kia. Before and after the Super Bowl, David&Goliath’s integrated campaign “will incorporate TV, cinema, digital, print, experiential, social media and CRM components, all drawing heavily on imagery and ideas from the films.” Credits after the jump. Read more

Jaguar’s Debut Big Game Ad ‘Rendezvous’ is Really Bloody British

About two weeks ago, we shared the teaser trailer for Jaguar’s Super Bowl ad, which features Ben Kingsley, Mark Strong, and Tom Hiddleston (although only Kingsley was featured in the trailer). Today, Jaguar and their in-house agency, Spark44, have debuted the full 60 second spot, “Rendezvous.”

“Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Kingsley asks at the opening of “Rendezvous,” featuring the three star British actors as vaguely defined villains who all drive Jaguars. Filmed in London by Oscar-winning British director, Tom Hooper (The King’s Speech), in collaboration with Smuggler, Spark44 and Jaguar clearly threw a lot into “Rendezvous” to make the spot cinematic, also employing Alexandre Desplat, who worked with Hooper on The King’s Speech, to compose the ad’s original soundtrack, which was recorded by The London Symphony Orchestra at Abbey Road studios. “‘Rendezvous’ was filmed with the realization that many of today’s television viewers have access to beautifully sharp picture screens and multi-channel surround sound not unlike the best movie theaters,” explained Brand Vice President of Jaguar North America, Jeff Curry.

“Rendezvous” marks Jaguar’s debut Super Bowl advertisement, and also launches their straightforwardly-titled “British Villains” campaign, which promotes the new Jaguar F-TYPE Coupe (available spring, 2014) and will run through July. The spot features the campaign’s #GoodToBeBad hashtag (a line also spoken by Kingley during the ad, which honestly sounds a little forced), but that’s only the tip of the iceberg in terms of Jaguar’s online and social engagement. They’ve launched a campaign landing page, that “hosts information about the F-TYPE Coupe, the commercial and some unique video content including teasers starring each of the three actors.” Jaguar is also hosting an event with Deadspin as part of their partnership with the latter’s parent, Gawker, as well as two co-sponsored events with Sports Illustrated, including during the magazine’s Super Saturday event the night before Super Bowl Sunday.

What’s more, Jaguar “aims to be the most real-time engaged advertiser during the Super Bowl through a unique physical space calledThe Loop,’  developed by Mindshare, where multiple screens will monitor real-time consumer data and translate it into actionable insights, and ultimately, rapid marketing decisions…” Jaguar claims “The Loop” is “the first real-time marketing tool to impact paid media – whereby media dollars can be quickly shifted and redeployed to leverage opportunities uncovered by the data.” It will be interesting to see how Jaguar’s first Super Bowl advertisement, and their “The Loop” strategy plays out this Sunday. Stick around for behind the scenes footage of “Rendezvous” after the jump. Read more

David&Goliath Reveals Teaser for Kia K900 Super Bowl Ad

With the big game less than a week away, the folks at El Segundo, CA-based David&Goliath have released a teaser for their Kia K900 Super Bowl spot.

The “Official K900 Game Day 2014 Teaser” sees Laurence Fishburne reprising his role as Morpheus from The Matrix trilogy. Morpheus returns to the Construct, where he fiddles with a classic Radiola TV set in an attempt to kick back with some chips and watch the big game. The trailer doesn’t really let us know what to expect on Sunday, other than Fishburne as Morpheus sometime in the third quarter, as it’s designed to keep us guessing. The spot won’t be the first featuring Fishburne promoting the K900, as he narrated December’s “Preconceived Notions” ad, which may offer more clues to the Super Bowl spot than the teaser itself. Stick around for credits after the jump. Read more

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