TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

DDB

Jonathan Byrne Joins DDB California as Creative Director

-36DDB California has announced the addition of Jonathan Byrne as creative director. In his new role, Byrne will “oversee the ongoing diversification and integration of new skill sets into the creative department.”

“I’m excited to join DDB California and build something really unique there,” said Byrne. “Clients and agencies alike are searching for the ‘new way’ of doing things, but we all know the ‘new way’ will be outdated the moment the meeting ends where it’s introduced. The answer is as timeless as our business and it starts with smart, nimble minds. I’m fortunate to have found a trove of them ready to be ignited.” Read more

New Executive Strategy Director Joins Lowe Campbell Ewald from DDB

kleber

Lowe Campbell Ewald created a new role for the latest addition to its L.A. team: executive strategy director Craig Kleber.

Kleber–who previously worked as chief strategy officer at DDB L.A.–will be tasked with leading the agency’s strategic planning efforts while also expanding its client roster. He’ll answer to president/managing director Angela Zepeda.

While at DDB, Kleber oversaw all agency strategy with a particular focus on client Wells Fargo’s “total marketing approach”; prior to that role, he was one of Hall & Partners‘ partners, overseeing various planning/research operations for Young & Rubicam and Wunderman Southern California. Kleber also held positions at Publicis Seattle, RPA and Suissa Miller, among others.

Google also tells us that he works well with puppies, which are more strategically challenging than one might think.

DDB Chicago Unleashes ‘Tiny Jet’ for Starburst

DDB Chiacago released a new spot for Starburst yesterday called “Tiny Jet.”

The latest attempt to answer the question “How do they get Starburst to taste so juicy?,” the new 30 second spot sees a caterer explain that “They use wicked small fighter jets to shoot the juiciness into every Starburst.” Inexplicable use of the word “wicked” aside, it’s kind of a fun idea, with the fighter jet soaring over a laundry basket and through the kitchen into the living room to shoot juicy missiles at an about-to-be-consumed Starburst, before the jet meets with a surprise ending. “It takes guts,” the moved caterer says, followed by the “Unexplainably Juicy” tagline. Credits after the jump.

Update: DDB Chicago’s latest Starburst campaign also includes the 30 second spot, “Land of Intensity.” One student in a library provides his own answer to the juiciness question: Starburst imports intense juiciness from the Land of Intensity, where everything is super intense. The comical portrayal of the Land of Intensity may be our favorite Starburst explanation yet. Check it out after the jump, along with credits for “Tiny Jet.”

Read more

DDB NY Launches ‘The Girl Who Couldn’t Cry’ for Water is Life

Yesterday, DDB New York launched a follow-up to last year’s “Kenya Bucket List” for Water Is Life entitled “The Girl Who Doesn’t Cry.”

The 1:20 spot examines the difficulty of life without adequate drinking water, utilizing the realization that dehydration can prevent the body from producing tears. DDB New York tells the story of a girl born into a brothel, who picks through a landfill, watches her brother die, and is forced to marry underage. Despite the tragic events of her life the girl is unable to cry, due to dehydration. While the story can tend toward the melodramatic at times, the excellent production and editing help make the spot emotionally affecting — a thoughtful examination of how living without drinkable water can make an already difficult life worse. Stick around for credits after the jump. Read more

DDB ‘Drinkable Book’ Spot Shows How Paper Can Purify Water

FCB Mayo recently showed us how a billboard can help purify the air…but can a specially designed paper book turn sewage into drinkable water?

This spot from DDB New York, supporting a project sponsored by nonprofit Water Is Life, adopts the same relatively straightforward documentary-style approach as other spots in the partnership.

While this particular ad presents less of a personal story than previous collaborations, it does allow for a glimpse into the development of a fascinating invention.

Credits when we receive them.

Does Grey Dhaka’s ‘Happiness Arcade’ Seem Familiar?

Operating under the assumption that more people would recycle if it was fun, Coca-Cola and Grey Dhaka placed six “Happiness Arcade” machines around Dhaka, Bangladesh. The machines were operated by inserting an empty Coca-Cola bottle and played a branded version of arcade relic Pong. As some might remember (and Adweek readers noticed), DDB Stockholm made the same hypothesis regarding fun and recycling back in 2009 (dubbing it their “Fun Theory”) with their similar “Bottle Bank Arcade” campaign for Volkswagen.

“Bottle Bank Arcade” differed in that it turned recycling itself into a game: lights above bottle deposits lit up and, the faster you inserted the bottle, the more points you got. It seems like it was both more fun and a better way to promote recycling than Coca-Cola’s more branded effort, in which it appears the only type of bottle that makes the game work is a Coca-Cola bottle.

At the very least, these seem like two executions of the same idea. We’ve included DDB’s “Bottle Bank Arcade” after the jump for comparison.

Read more

DDB/Tribal, KLM Head to Business Class for ‘Flat Seat’ Stunt


With a few hidden cameras in tow, airliner KLM along with DDB and Tribal Worldwide Amsterdam decided test whether travelers waiting at the gate in what we imagine is the hometown airport would go “flat or not.” /What the hell does that mean exactly? Well, if you watch above, KLM is hyping its new business class “flat seat” by installing such seats in select areas of the gate. Those who wen t  flat would ultimately win a pair of biz class tickets, like the lucky person in the clip. While we doubt we’ll be flying KLM in the near future, the chairs look pretty comfy and seeing as it’s difficult getting decent sleep on an airline to begin with thanks to the positioning, we’d be glad to see domestic airlines follow suit in adopting the contraption. In addition to the case study video, MediaMonks has also developed an online game to tying into the effort that lets you gauge whether certain unsuspecting travelers would go flat. The site’s a tad sluggish but why not give it a go if you got a few.

DDB Creates Music Video for Hot New Artist ‘Antonin Dvořák’

As part of a campaign called “The Classical Comeback“, DDB Brussels has created an honest-to-God music video to accompany “Symphony No. 9 Allegro con fuoco” by hot-shit Czech star Dvořák.

What, you don’t think he’s contemporary? He’s only been dead for 110 years.

Cheerleaders, schoolgirl uniforms and timpani ahead…

That was certainly unexpected. Call it a professionally orchestrated K-pop video.

Some details after the jump.

Read more

Multiple Departures at Tribal Worldwide

tribal_logoWe’ve confirmed a round of turnovers at the offices of Tribal Worldwide.

The tips we received listed multiple project managers and experience designers as now-former employees, with names including Kevin O’Connor, Alex Lynch, Omkar Palekar, Peter Gallo, Nikhil Mitter and Rocky Romano.

An agency spokesperson commented:

“In the normal course of business, people are presented with opportunities to take on different, new, and challenging opportunities. As sad as we are to see some of our colleagues leave Tribal to pursue these new opportunities, we’re happy that other companies recognize their talent and the value of the experience they have gained at Tribal. We also wish them well and look forward to welcoming new colleagues in their stead.”

Updates if/when we receive them.

DDB New Zealand to Bring Down King Joffrey for SKY TV

Bring Down The KingTo stoke viewers’ (already feverish) anticipation for season 4 of international hit Game of Thrones, DDB New Zealand has crafted a unique social media/experiential event for SKY Television’s premium entertainment channel SoHo, entitled “Bring Down The King.”

With help from production company Finch, DDB has erected a seven meter statue of the show’s much hated King Joffrey in Aotea Square, one of the largest public squares in Auckland. A rope is positioned around the statue’s neck, attached to a winch, and fans are challenged to topple the statue using the hashtag #bringdowntheking on Twitter. For every tweet using the hashtag, the statue will be one step closer to toppling, but it will take one million such tweets to bring down Joffrey.

Game of Thrones is a worldwide phenomenon and King Joffrey is quite possibly the most hated fictional television character of all time,” explained SKY’s director of programming, Travis Dunbar. “It’s exciting to give fans an opportunity they are dying for; to assist in the demise of the King of the Iron Throne.”

DDB executive creative director Shane Bradnick was equally enthused, saying, “It’s great to be working with clients that want to create ideas that bring the fictional, digital and real worlds together. Let’s bring the bastard down!”

You can keep up with the campaign at bringdowntheking.com. Stick around for credits after the jump. Read more

<< PREVIOUS PAGENEXT PAGE >>