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DDB

DDB Oslo Recruiting Young Talent via ‘Snapchat Pitch’

DDB is taking to Snapchat to hire new young talent with “The Snapchat Pitch.” The student contests invites entrants to pitch their idea to DDB in 10 seconds, operating under the assumption that “Great ideas can be explained in a sentence.”

Here’s how it works: First, connect with DDB_OSLO on Snapchat. Then, pitch your idea in 10 seconds or less in any way you deem fit. The creatives at DDB have pledged to watch every single pitch, and, if yours is sufficiently brilliant, they’ll fly you out to Oslo for an interview. The winners of the contest will be announced on April 3rd. Head on over to “The Snapchat Pitch” site for more details if you’d like to enter. Good luck.

Menno Kluin Out at DDB (Updated: Kluin Joins Deutsch NY)

MattmennoA phone call has confirmed that Menno Kluin is no longer with DDB New York, which he joined nearly three years ago as ECD/head of art. Kluin’s arrival at DDB NY marked one of said office’s then newly christened CCO Matt Eastwood‘s first notable hires (Eastwood and Kluin pictured l-r). Kluin joined DDB after spending three years at Y&R, serving in a similar role as CD/head of art and putting out efforts such as this. During his career, the creative exec also served as an award-winning art director at Saatchi & Saatchi. No word on where he’s headed to next but we’ll fill in the blanks if and when we find out.

Update: Well, there you go. Deutsch New York has hired Kluin as ECD/head of art & design. Menno starts Tuesday, January 21.  He will be reporting to CCO Kerry Keenan.

DDB Canada’s Netflix ‘Pep Talk’ Falls Flat

While Netflix is absolutely everywhere in the US, the streaming service has had some trouble catching on in Canada, where “research showed that Canadians struggled to see the value in the service.” So how do you get Canadians to like something? Hockey, definitely hockey.

So, DDB Canada Vancouver whipped up (and it does feel whipped up) a locker room spot for the new Canadian brand campaign entitled “Pep Talk,” in which a coach tells his players to “remember that scene from that movie on Netflix” where “the coach…gave that speech…well that, gentleman, is what I am saying!” rather than provide a speech of his own. The whole thing is reminiscent of a Simpsons joke from the 1992 episode “Homer at the Bat” in which Mr. Burns tells his softball team, “So I want you to remember some inspiring words that someone else might have told you over the course of your lives, and go out there and win!” But, you know, a lot less funny.

The idea was to show “how stories you can find on Netflix stay with you anywhere, anytime.” It would have helped to create an ad that stuck with you, instead of one this forgettable. Credits after the jump. Read more

Malcolm Assumes ECD Post at DDB Chicago

tommalcolmDDB Chicago has announced that Tony Malcolm, who’s spent nearly the last decade at Leo Burnett, has now joined up with DDB Chicago as executive creative director on the latter’s McDonald’s account. Malcolm is no stranger to the brand as he previously served as creative director on the Mickey D’s biz while at Leo Burnett’s U.K. branch. Malcolm, who says in a statement that he’s”…sad to give up my tickets for the 2013-2014 Fulham season,but I am already a Bulls fan and will be following the Cubs,” replaces Bill Camino, who is now CCO at Y&R Chicago.

During his career, Malcolm has also worked at the likes Saatchi and Saatchi, Leagas Delaney, TBWA, AMV, Wieden+Kennedy and has run his own shop, Malcolm Moore.

RIP DDB CD, Brad Morgan

ddb_logo1We received the sad news that last week, DDB Chicago creative director Brad Morgan lost his battle with cancer. Morgan had been with the agency for a quarter-century and helped lead creative on accounts ranging from Anheuser-Busch and McDonald’s to Frito-Lays and Mars. Here’s a note to staff from DDB Chi SVP/ECD Mark Gross, who mentions among other things mentions arguably Morgan’s most notable accomplishment at the agency, verbatim:

“Brad Morgan was a highly respected art director, who worked at ad agency DDB Chicago for over 25 years. It was an outstanding career filled with numerous highlights and accomplishments. Brad was a talented, skilled artist and a stellar art director with a keen sense of style and taste. As Creative Director, Brad became a beloved and respected leader. His positive attitude was infectious and uplifting, and his passion for advertising unequaled. He was a tireless worker, who always took pride in everything he did. No matter how tough things got, Brad worked through it with a warm smile on his face.

Brad worked on numerous accounts throughout his career. His most notable accomplishment was the invention of Chester Cheetah – an iconic character still being used today. Brad was also responsible for creating many of the most memorable and revered Super Bowl Ads for Budweiser and Bud Light.

The only thing more impressive than Brad’s list of talents was his fun, warm, genuine, caring personality. He was a true gentleman, a good friend, a caring soul and just an all around terrific guy to be around. Anyone who worked with Brad would tell you how special of person he really was.

Brad Morgan, thank you for everything you gave us and for being the terrific person that you were. You will be sorely missed.  We all raise a Jack and Coke in your honor and say God bless you – farewell dear friend.”

 

DDB Canada, K-Y: Let’s Talk About Lubricant, Baby

DDB Canada has a new campaign for K-Y Brand lubricant called “Warm Up To Love Again.” As the title suggests, this campaign is targeted at couples having intimacy issues, rather than continually fapping, hormonal teenage boys (another key lubricant demographic). More specifically, the campaign speaks to “women, who want to stay connected with their partner through enjoyable physical and emotional intimacy, but who have not been comfortable introducing a personal lubricant into their relationship.”

DDB manages to do this with lighthearted humor, important because of the awkwardness of broaching the issue of personal lubrication. In each spot, a woman witnesses her (conspicuously unsexy) partner performing an everyday task in slow-motion, while an R&B slow jam plays in the background. The idea is that K-Y “makes physical intimacy with your partner so comfortable and easy, women will view sex, and their partners in a whole new light,” explains agency ECD, Denise Rossetto. So, suddenly seeing her partner starting up the lawnmower or do push-ups is enough to turn each of the women in these spots on, culminating into the campaign’s “Warm Up To Love Again” tagline. DDB keeps things short and to the point, with the trio of adverts each clocking in at 15 seconds. The campaign debuted online on December 12th, and will make its television premiere next month. Credits and “Sit-Ups” after the jump. Read more

DDB Canada Shows Organized Retail Theft Mark-Ups for Toronto Crime Stoppers

Organized retail theft costs Canadian businesses $4 billion a year, but is often perceived as harmless shoplifting. So DDB Canada created a new campaign for Toronto Crime Stoppers, called “It Costs Us All,” to raise public awareness of the realities of organized retail theft.

Sean Sportun, vice chair, Toronto Crime Stoppers explains, “Organized retail theft is often perceived as harmless shoplifting, when in fact, it’s a lucrative, criminal enterprise and part of the business plan for gangs funding other illegal activities.” So those stolen retail goods could go to funding guns, and drugs, which could wind up in the hands of Rob Ford. Their solution? “…asking the public to have their say for stiffer penalties and to contact Crime Stoppers to anonymously report suspected cases of organized retail theft,” says Sportun.

The campaign includes “flyers, wild postings, in-store posters, newspaper, radio and online advertising, which appear like conventional on-sale advertising, but instead of showing prices being discounted, the prices are marked-up on the merchandise shown.” Each of these approaches drives the consumer to the It Costs Us All website. It’s an interesting tactic, combating consumer indifference by showing consumers how they are  ”ultimately paying for the crimes of others,” says David Ross, ACD at DDB Toronto. The result is slightly less heavy-handed and melodramatic than your typical public service campaign, even if the “It Costs Us All” tagline is a tad on the serious side.

“It Costs Us All” was launched with the following corporate partners: BOMA Toronto, Building Technologies, FACECROOK, Interac Association, Loblaw Companies Limited, Mac’s Convenience Stores, Retail Council of Canada, Sobeys and TJX Canada.

Let’s Watch Aaron Rodgers Attempt a Chicago Accent in State Farm’s Brand New Spot

Debuting during tonight’s Chicago Bears/Green Bay Packers Monday night match-up is the latest in State Farm’s Discount Double-Check campaign from DDB Chicago. And, folks, it is a doozy.

Again, we find Packers QB Aaron Rodgers flanked by the SNL ”Superfans,” George Wendt and Robert Smigel, on a flight that has now lasted two months since these guys first showed up. Rodgers, who you may know is as bad at acting as he is incredible at football (the worst and best, respectively), faces his biggest challenge yet: Portray someone who isn’t Aaron Rodgers looking uncomfortable while trying to deliver scripted lines. The results are, well, watch the clip.

In Rodgers’ defense (and it’s easy for me because he is my favorite player ever), a Chicago accent is hard to replicate. In DDB’s defense, I sympathize with how many takes of Rodgers’ “acting” they had to do before just saying “fuck it” and going with the above spot. And, in everyone’s defense, this campaign has been incredibly successful for State Farm over the years. Don’t like Rodgers’ acting? Think the spot isn’t funny? Well that’s too bad, because the rest of America loves these things. This is advertising, and the will of the consumers wins (haha). Credits after the jump.

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Samuel L. Jackson Wants You to Get a Motherf***in’ Capital One Quicksilver Card

Last night, DDB Chicago launched a new Capital One campaign for the Quicksilver card, mercifully replacing the Jimmy Fallon Cash Card campaign with something that doesn’t make me want to throw things at my television. Not only that, but they replaced Fallon with the biggest badass on the planet. I speak, of course, of Samuel L. motherfuckin’ Jackson.

Gone is the Jimmy Fallon with a whiny baby approach, replaced by the “You’re going to get a Capital One card because Samuel L. Jackson told you to and when Samuel L. Jackson tells you to do something you don’t fuck around” approach. The spot, “You Can’t Beat It” (also the name of a Catholic anti-masturbation campaign) replaces the schticky formula from the Fallon campaign in favor of a relatively straightforward description of a card that has “no rotating categories,” “no quarterly sign-ups,” and “no games” and offers 1.5% cash back “on every purchase, every damn day.” In other words: no bullshit. Since Samuel L. Jackson is basically the spokesman for not putting up with bullshit, he’s the perfect fit for the new approach.

Does this mean Fallon is gone for good? We can only hope. You know what? Jackson should just go ahead and take over for him on Late Night, too. The world would be a better place. Credits after the jump. Read more

DDB, Supercuts Part Ways

Supercuts-Store003-1024x805

We’ve yet to hear back from Supercuts parent company Regis Corporation, but sources familiar with the matter do confirm that DDB Chicago is no longer working with the hair salon chain. DDB essentially adopted the account last fall when it absorbed fellow Chicago shop Element 79, which had worked with Supercuts since 2002. From what we’re hearing, Regis is launching a review for its brand, and DDB is likely not defending. As far as we can tell, the relationship has been relatively stagnant for the last few months as the most recent effort from DDB Chicago for Supercuts was the “Jake Miller” extension of the “Rock the Cut” campaign in April. We’ll follow up with Regis again, and will let you know if we hear more.

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