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Saatchi & Saatchi Denmark Surprises Slurpers for Coca-Cola

Back-to-back Saatchi-related posts, you say? Truly sheer coincidence. Anyhow, if you’ve ever shelled out the price of admission to see a movie in theaters only to have the experience ruined for you by some person loudly munching popcorn or slurping their soda, or if you’ve ever been that person, then you can probably relate to Saatchi & Saatchi Denmark’s latest stunt for Coca-Cola.

In an alternative to the usual PSAs discouraging people from making noise during film screenings, the agency had a surprise in store for Copenhagen film-goers. For the stunt, the creative team made their own genre films, while also capturing an unknowing audience with a green screen and hidden camera. As patrons “arrived at the cinema and settled into their seats, a retouch artist then quickly edited them into a bespoke film that was shown on the big screen to rapturous applause.” The two genre clips, directed by Christian Eagles Borg of Duckling Copenhagen, were “Gangster,” in which, “we see an actor, who represents a member of the audience, transported into a scene where a cop is being buried alive as she casually munches on her popcorn” and the romance “Stableboy” in which Coca-Cola slurping film-goers are inserted right into the middle of a love scene.

The stunt was not exactly easy to pull off. “We have seen real people in advertising before, but not — to our knowledge — so quickly after they have been filmed, and combined with previously shot footage in this way.  It required a hell of a lot of prep to get it right on the night,” said executive creative director Jason Mendes.

You can check out the Coca-Cola slurp stunt above, and stick around for credits after the jump. Read more

Saatchi LA Concludes Muppets Campaign for Toyota Today

Saatchi & Saatchi LA released the latest online video for their Muppets Toyota campaign yesterday, featuring Kermit and Pepe filling up at a gas station en route to the premiere of Muppets Most Wanted in Los Angeles. The campaign, which began with the Muppets at the Super Bowl and followed them on a schlep across the country as they posted images on Facebook and Instagram en route to their film’s premiere, concludes today as the Muppets pull up to the red carpet at the Muppets Most Wanted premiere.

The new video, one of four released for the campaign thus far (we imagine there may be one more filmed on the red carpet), sees Kermit and Pepe shooting the shit with gas station attendants, and even hitting on some ladies. Notably, when Kermit mentions that Miss Piggy will like it that they get the windshield cleaned, Pepe badmouths her and says she’ll just make the inside dirty anyway. Kermit can’t help but agree. Upon leaving the station, the pair realize they may or may not have actually filled up the tank.

The spot is kind of fun, but leaves a lot to be desired (it doesn’t help that they already did a gas station spot with Pepe). Maybe it’s just that I have high expectations for all things Muppets, but it feels like there was the opportunity for something more here. The other videos released for the campaign elicit much the same reaction, although Rolf and Rizzo’s video is a slight step up. It’s great to see the Muppets in action, and these are far from terrible, but I wish Saatchi and Toyota could have done more with the opportunity. Stick around for a pair of Saatchi LA’s other Muppet spots for Toyotoa, along with credits, after the jump. Read more

FCB, Canal+ Create ‘Wilhelm Scream’ Mockumentary

The newly Draft-less FCB worked with Canal+ to create a mockumentary on the famous “Wilhelm scream” entitled “The Woman Who Can’t Watch Movies.”

“The Wilhelm scream,” in case anyone needs a refresher, is the famous stock audio scream recorded by Sheb Wooley and named after the character Private Wilhelm in the 1953 western The Charge of the Feather River, although it was first used in the 1951 film Distant Drums. It saw a resurgence in popularity as a stock sound effect following its use in Star Wars and Indiana Jones. It is now so ubiquitous (it has been dubbed in over 200 films) that it has become something of an in-joke, used in recent years in films by Pixar, the Lord of the Rings triology, and countless other movies. (There are rumors that directors Steven Spielberg, George Lucas and Quentin Tarantino “maintain a bet as to who has used the “Wilhelm scream” more.”)

“The Woman Who Can’t Watch Movies” follows the (supposed) story of Sheb’s widow, Linda Dotson Wooley. Linda complains that she can’t watch movies anymore because she “just can’t bear to hear the sound of Sheb screaming out in pain over and over again.” After introducing Linda and her “condition” — a clever (although kind of sad) way to call attention to the sound effect’s ubiquity — the mockumentary introduces viewers to Canal+’s Scream Bank, “a catalog of donated screams for industry professionals to use in place of Sheb’s.” A few comically-off screams are then shown dubbed into a film, a great display of why the “Wilhelm Scream” has become such a well-worn cliche. The video is a teaser for Leave Wilhelm Alone, an upcoming documentary on the “Wilhelm scream.” Stick around for credits after the jump, and feel free to head on over to Canal+’s site and record a scream of your own. Read more

Kobe Bryant, Lionel Richie (!?) Star in New Nike/Foot Locker Spot from W+K

W+K’s trademark nonsensical humor is on full display in their latest, the new spot “Made by Kobe” promoting Kobe Bryant‘s Kobe 9 Collection for Nike, which launched on March 6th.

The spot imagines what it would be like if Kobe Bryant designed a piano: “It will turn piano boys into piano men. It will make Lionel Richie‘s tears cry tears.” Lionel Richie actually appears in the spot, tear slowly rolling down his cheek while he plays the piano, adding to the humorous tone. After talking up the hypothetical Kobe Piano, which looks pretty badass, the narrator introduces the “Made by Kobe*” Kobe 9 Collection. Although the product reveal comes 50 seconds into the 75 second spot, the sidelined Lakers star can be seen wearing his new line throughout the commercial.

The spot is exactly what we’ve come to expect from W+K, calling to mind some of their well-known past hits, like their famous work for Old Spice. The formula may be starting to show signs of age, but W+K still has a big leg up on the countless competitors attempting to imitate this kind of work. “Made by Kobe” will run until March 27th. Now if they’d only release that piano for real. Stick around for credits after the jump.

*Kobe is the name of a 12-year-old Chinese boy who works around the clock to handcraft the Kobe 9 Collection for 2 cents an hour. Read more

Want to See a Random Selfie?

Show Me A SelfieDaniel Blaser, friend of JD Beebe, and collaborator on projects like “Instead of Awesome” and the Hipstertest, is behind the new site showmeaselfie.com.

Blaser, in his own words, “realized how a simple selfie, decontextualized, actually has the power to spark a lot of questions and thoughts about the subject of the photo; why this pose? Where are they? Who did they expect to see this? Potential as a thought catalyst aside, there’s just something fun about seeing a randomly selfie one at a time.”

The site currently randomly generates a selfie from a database of 98 Instagram photos, but Blaser plans to update with new photo sets from time to time. It’s good for a quick chuckle, and saves you the trouble of sifting through Instagram for funny self-portraits. Check out the site for yourself, and let us know what you think of this continuation of the selfie trend in the comments section, if you’re so inclined.

 

Amy Poehler Shines as Boss in Chandelier’s New Old Navy Spot

Amy Poehler shines as a boss with a pampered dog and an obsession with a prospective employee’s pants in Chandelier’s new spot for Old Navy, created in conjunction with Rock Paper Scissors and Sonic Union.

In the spot, the Parks and Recreation star/SNL alum Poehler is supposed to be conducting a job interview, but can’t get over the applicants’ Old Navy Pixie Pants. “Are all these questions going to be about my pants?” the girl asks. To which Poehler responds, “Uh, this is a law firm, so yes.”

When Poehler learns that the pants are only $25 and come with a free top, she hires the girl on the spot so that she can run out and buy a pair. All this is actually a good deal funnier than that synopsis sounds, thanks to Poehler’s signature deadpan humor. Poehler also helped write and direct the spot, which helps explain how it works so well with her brand of comedy. The :30 spot doesn’t waste any time getting to the funny, either, as Poehler opens the ad with a great throwaway line. Check it out for yourself above, and stick around for credits after the jump.

Read more

Sylvain Chomet Latest to Gain Invite to Animate ‘The Simpsons’ Couch Gag

Th1ng director/animator Sylvain Chomet received a personal request from The Simpsons creator Matt Groening to animate the iconic “couch gag” that concludes the opening credits of the show, now entering its 26th season. Obviously, you don’t turn down a personal request from Matt Groenig, so the three-time Oscar nominee Chomet offered up a distinctly French take on the gag, which was just revealed online today.

Chomet joins an illustrious list of individuals invited by Groening to animate the sequence, including Bill Plympton, Banksy, and Guillermo Del Toro. Indeed, in recent years the couch gag has all too often overshadowed the rest of the episode. Executive producer Dominic Buttimore (Bart Simpson would have a field day with that one), a longtime collaborator, “worked closely with Chomet to create and storyboard the concept for the animation sequence, which was immediately met with ‘laughter and appreciation’ by Groening and Simpsons’ longtime show-runner/producer Al Jean. Jean went as far as to call the experience a “dream come true.”

The new couch gag (featured above) is one of the show’s best, thanks to some great jokes and Chomet’s inimitable animation style. It will air during the episode “Diggs” this Sunday, March 9th. Stick around after the jump for credits and couch gags from Plympton and Banksy. Read more

Arnold Taps Grace Helbig for New St. Ives Campaign

Arnold Worldwide tapped actress/comedian Grace Helbig, who recently starred in the film Camp Takota, for a 1:47 ad.

The long form ad sees Helbig extolling the virtues of St. Ives’ new “Fresh Hydration Lotion Spray” — which was just released on February 25th — with her brand of manic humor. St. Ives’ new spot plays off the inherent ridiculousness of lotion ads, amping things up to 11 and letting Gerbig riff of that and generally run around like a lunatic. After using the spray, Helbig is whisked away to the magic “land of St. Ives,” a sort of tropical paradise. She tracks down a waterfall made out of lotion, at which time the apparent psychedelic effects of the spray wear off and she’s transported back to her house.

Whether or not you like the new St. Ives spot, which Helbig describes as “wonderfully stupid,” will depend in large part on how you feel about Helbig’s brand of humor. Her fans, who must make up a sizable portion of the video’s 100,000-plus views, will undoubtedly find the spot endearing (and just may purchase the product on her recommendation), while those who find Helbig’s personality grating won’t find anything to enjoy here. As the YouTube views indicate, the spot is certainly getting some eyes on it. Helbig has also garnered attention for the new product by mentioning it on her YouTube series, and even posting a behind-the-scenes video on her channel that has garnered more views than the ad itself. Stick around for that behind-the-scenes video, along with credits, after the jump. Read more

Secret Weapon Continues Absurdist Trend for Jack in the Box

Santa Monica, CA-based agency, Secret Weapon, continues the trend of absurd humor they employed in their regional Super Bowl ad for Jack in the Boxwith the new spots.

The first of these spots sees the regional fast food franchise’s creepy mascot introducing the new pesto chicken sandwich while claiming his recent productivity is thanks to the new robot he has “handling the day to day stuff.” We then cut to the robot strangling a man for taking the piece of birthday cake he wanted. “There’s still a few bugs,” Jack admits. It’s a slightly different kind of absurd humor than the cheese Secret Weapon poured on in the Super Bowl spot, although the robot humor falls flat and feels disjointed from the earlier part of the ad introducing the new product.

The other new spot, for Jack in the Box’s new “monster” taco offerings, more successfully combines the product introduction with Secret Weapon’s absurd humor. It imagines Jack in the Box’s new taco offerings — nacho, and bacon ranch (Jack in the Box certainly loves their bacon) — as monster trucks facing off. The spot parodies the classic “Sunday! Sunday! Sunday!” school of monster truck ads, before an unexpected reveal puts everything we’ve just seen in a different context. Stick around for brief credits and “Monster Tacos” after the jump. Read more

Division of Labor Trains Rodents, Smashes Instruments for Live Nation

Division of Labor created a pair of fun, short videos for Live Nation, which are shown as pre-show entertainment at venues such as Shoreline, The Palladium and Roseland Ballroom to show off the capabilities of their digital screen network.

The above “Rodents on Turntables” is…well, exactly what it sounds like. Professionally trained rodents run on turntables playing several different types of music. The rodents, and their names, are tailored for the different genres: “Chunk” for hip-hop, “Sergio” for mariachi, “Herzog” for metal. “Rodents on Turntables” ends with the warning, “…Animals were trained and handled by professional animal trainers. Please do not try this at home.” So, while it may seem like a good idea, don’t put your hamster on your turntable — it will end badly.

“No critters were harmed in the making of either film, which is more than can be said for musical instruments,” says DOL partner/creative director, Josh Denberg, who co-directed the films with fellow Division of Labor Partner and Creative Director Paul Hirsch.

“Ode to Pete,” as you may have gathered, is a tribute to Pete Townsend and his habit of destroying his guitar at the end of shows. In the video, musicians of all stripes destroy their respective instruments in slow motion while surprisingly soothing music by Tonefarmer plays in the background. It’s a lot of fun, and if you’ve ever wanted to see a mariachi smash his guitarron, or a viola get the Townshend treatment, now’s your chance. Stick around for “Ode to Pete,” along with credits, after the jump. Read more

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