TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Ha!

DHL Trolls Competitors with Clever Stunt (Update)

We’re not sure who is behind this one, but DHL pulled a clever stunt and, in lieu of a traditional advertising campaign, had their competitors advertise for them (if the above video is to be believed).

To accomplish this they taped the packages with thermoactive foil and cooled them to below the freezing point. So competing companies like UPS and TNT picked up what appeared to be a black package, but when they went to deliver it (to carefully selected, not so easy to find locations) the box had transformed to reveal the message, “DHL Is Faster.” So employees of competing companies were walking around the city, advertising DHL’s services for free. Assuming this isn’t a hoax, it has to be one of the more clever marketing stunts in recent memory. Video of the stunt, appropriately titled “Trojan Mailing,” has been gaining a good deal of attention on YouTube. It’s already gained over 500,000 views since being added on Wednesday. I think it’s fair to call DHL’s tactic a resounding success.

Update: “This was not something that was initiated by DHL,” a rep for the company told Consumerist in an e-mail. “The video was created by an external agency for their own internal competition. We were aware in advance of the intention to use it for this purpose. We were not aware of any plans to share it externally.” No word yet on which agency was involved.

Shaq, Shawn Kemp Return in Ep. 2 of Decon’s ‘Retro Shop’ Series for Reebok

New York-based production company Decon has launched the next episode in its funny new web series promoting Reebok Classic

To refresh memory, Reebok commissioned Decon to run with a strategic content approach to promote its new retro Classic product line. So, Decon came up with the mini web series, “The Retro Shop,” and the results are pretty hilarious. The first item in the Reebok Classic launch is the Shaq Attaq Retro sneaker, which made its debut on the 14th, so naturally everyone’s favorite Kazaam star is featured heavily in the first two episodes. “The Retro Shop” is set, appropriately enough, at an old school barber shop, where patrons discuss argue about some of the NBA’s greatest players. It’s a formula that works really well, especially since Decon keeps things on the shorter side, and makes for an eminently watchable experience. So grab some popcorn and in case you need a rewind, check out episode 1 starring Shaq and his horrible wig, along with credits, after the jump. Read more

VCU Brandcenter’s Campaign for AICP Show Asks, ‘Where Have the Coke and Hookers Gone?’

Students at the VCU Brandcenter are back, launching a campaign promoting the AICP Show and AICP Next Awards for the 9th straight year.

The campaign takes a humorous route to displaying the lasting quality of an AICP award, showing top creatives like Gerry Graf, Co: collective partner/chief content officer Tiffany Rolfe and Droga5′s Ted Royer waxing on the perceived perks of yesteryear. While these perks may have vanished, their AICP awarded work is in the permanent exhibit at the Museum of Modern Art.

“Every generation hears about the halcyon days when perks were free-flowing – perhaps they were, or perhaps it’s all wishful thinking. But through it all, the one constant is that no one can ever take away your AICP honor and recognition,” explained Matt Miller, President and CEO of AICP.

Ty Montague of Co:Collective, Susan Credle of Leo Burnett, and Diane Jackson of DDB Chicago (all VCU BrandCenter Board members and either current or past AICP Show Curators)” collaborated with Miller, AICP Director of Events Ileana Montalvo and AICP Chief of Staff Kristin Wilcha in selecting the campaign from among those presented by second year student teams at VCU Brandcenter. The results are pretty funny, with Graf commenting on vanishing drum kits, Rolfe wondering where the prostitutes went, and Royer lamenting the ever-shrinking office. The entry deadline for the awards is March 7. Both the AICP Show and the AICP Next Awards will take place June 10-12, during AICP week. You can check out Graf’s video above, and stick around for Royer and Rolfe’s two cents, along with credits, after the jump. Read more

Hungry Boys Determines ‘Your Future Startup’

Your Startup

Russian creative agency Hungry Boys has launched a new animated digital campaign to promote the release of the upcoming film “Startup,” about “the burgeoning startup scene in Russia from the early 90s until now,” slated for an April 3rd release. (Here’s a link to the trailer, in case you speak Russian.)

The site allows users to answer a series of questions (after taking all your Facebook info) designed “ to determine whether or not people have what it takes to become an entrepreneur and what sort of startup they might consider becoming involved in.” But don’t take the questions, or the results, too seriously. It’s really just a fun way to promote the movie. Many of the questions have more to do with pop culture preferences than anything pertaining to business, and the startup suggestions are pretty goofy and ridiculous. Here are my results:

Your Startup 1

Your Startup 2

Other possible outcomes include deciphering animal noises, personal Instagram cameraman, and home ghost rentals. Head on over to the site to give it a shot for yourself, and stick around for credits after the jump. Read more

Workwankers Returns, with Postcards, New Characters in Tow

workwankers2

Back in October, we brought you news of Workwankers, a site created by Joe Sayaman, Peter Cortez and Sam Mylarczyk that lets one creatively vent about stereotypical “workplace wankers” who seem to be situated in every office. Since then, the parties involved say the site has taken off, as they’ve received hundreds of submissions that have resulted in the creation of 14 new characters (including the ones below as well as others like MacSurly, Stoneface and Deckhead).

The Workwankers crew has also caved to popular demand for them to open a store, which they are launching online with a limited run of 15 4 x 6″ postcards featuring the original Workwankers characters, available for ten bucks, plus shipping. Check out a couple of our favorites from the new batch of Workwankers below, and head on over to the site to order your postcards, if interested. Credits after the jump.

Jargonaut

Onederkind Read more

Vanilla Ice Rocks Out in New Kraft Mac n’ Cheese Spot from CP+B

Vanilla Ice appears as a grocery store worker stocking shelves and rocking out to his own “Ninja Rap” in a new spot from CP+B promoting Kraft’s ubiquitous macaroni and cheese-like food product, now with Teenage Mutant Ninja Turtle shaped pasta.

The spot plays on the nostalgic humor surrounding Vanilla Ice when a mom starts singing and dancing along with him. Her son is not pleased by this turn of events, and he angrily puts the box of Kraft Mac+Cheese in the cart and walks away as Ice–aka Rob Van Winkle–utters his trademark “Word to your mother” line. CP+B will run with several #WordToYourMother memes over the course of the new campaign, and also plans to reward the brand’s “most fervent Facebook & Twitter fans with Golden Autographs –limited edition boxes of Kraft TMNT Mac & Cheese that were props featured in the commercial and signed by Vanilla Ice himself.” Because Vanilla Ice autographs are still something people want, apparently.

The new campaign is a fun continuation of Kraft’s “You Know You Love It” and a fond reminder of TMNT days gone by for those of us who grew up with the turtles. Now, before Michael Bay ruins the franchise, let’s all take a moment to remember this wonderfully terrible moment in cinematic history:

If you still haven’t had enough of Vanilla Ice (You’ve had over 20 years to have enough of Vanilla Ice, what’s wrong with you?) stick around for a behind the scenes video, along with credits, after the jump. Read more

Evolve Asks Gun Owners Not to Be Dumbasses

Today, Saatchi & Saatchi New York is launching the first ever campaign for the gun responsibility organization Evolve, encouraging people to take personal responsibility for gun safety and generally not be dumbasses.

Saatchi & Saatchi’s pro-bono campaign features a short, satirical video called “The Bill of Rights for Dumbasses.” The 1:40 video portrays Thomas Jefferson and other historical figures debating the language of the second amendment. Jefferson thinks the amendment runs a little long, and after much debate, convinces the rest of the council to remove the “as long as they aren’t being dumbasses about it” part from the amendment. While the founding fathers are debating the matter, viewers are treated to a humorous montage of gun owners engaging in questionable practices, before Jefferson concludes it’s common sense that you shouldn’t act that way with a gun. The video ends with the founding fathers playing pinata with a gun, followed by the tagline, “It’s the right to bear arms, not the right to be dumbass” and a message prompting viewers to go to takeonthecode.com and sign the code of gun responsibility.

Evolve co-founder Rebecca Bond hopes that “Humor can be a gateway to taking away the defensiveness that is the legacy of these discussions.” Joe Bond, also an Evovle co-founder, added, “We want the ‘Dumbass’ concept to catch on in popular culture the way ‘friends don’t let friends drive drunk’ did for safe driving.”

Since it’s rare to find people discussing guns without getting hysterical about it, Saatchi & Saatchi’s employment of dumb humor is somewhat refreshing. But will it really chip away at the defensiveness that gun rights activists feel when discussing anything related to guns? Or are they more likely to take offense at the video depicting gun owners, and even founding fathers, as dumbasses? Unfortunately, I doubt the video will convince many viewers to “take on the code,” because even though Evolve professes to be a “third voice” in the gun debate without political affiliation, gun rights activists will still likely view the video’s satire as an attack on them. Meanwhile, the video will appeal to plenty of gun reform proponents — people who don’t need any convincing on the importance of gun safety, and mostly don’t own guns (and therefore have no need to take Evolve’s pledge). That’s too bad, because Evolve’s responsibility code is really just common sense and something any gun owner should be able to get behind — which makes this feel like a missed opportunity. Credits after the jump.

Read more

For Some Reason, the ‘Best Voicemail Ever’ Has Been Resurrected

In case you forgot or never heard, nearly three years ago, a merry prankster left a rambling, sometimes scathing, often times amusing 17-minute-long voicemail for Big Spaceship CEO, Michael Lebowitz. At the time, it was intriguing enough that Lebowitz himself posted about it on his blog. Well, not sure if one Sam Hyde is the man behind the infamous VM, but whatever the case, the Brooklyn-based comedian and his Million Dollar Extreme crew have reposted the diatribe, which as you’ll hear is supposed to come from Lebowitz’s conscience. Though it was originally sent in 2010, the messages within, which promote Big Spaceship as “Chuck E. Cheese for people in their early 30s who wish they were in their late 20s” and a shop where folks are “programming Flash games” and “dropping bomb ass tweets,” don’t seem too dated. Whatever the reason for resurrecting the beast, it’s a decent lunchtime listen, though headphones are strongly recommended.

W+K Launches the Only Interactive Site Where Hair Plays Huey Lewis Songs

W+K Portland has unveiled “The Power of Hair” for Old Spice, the “newest, never-been-done-before interactive digital experience.”

The new site is an extension of W+K’s “For Hair That Gets Results” campaign promoting Old Spice’s new haircare and styling products, featuring the same anthropomorphic hair, and comes on the heels of the “Boardwalk” and “Meeting” spots Old Spice debuted late last month. Visitors to “The Power of Hair are greeted by a testimonial video with a young man extolling the virtues of Old Spice’s hair products. Predictably, this includes attention from the ladies and respect around the office. Less predictably, this includes Huey Lewis songs. “When you’ve got great hair like this, you’d be surprised by how many Huey Lewis songs it can play on the piano,” the now bald man says.

Visitors to the site are then asked to pick a Huey Lewis song, and the hair (which by now has slithered off of the guy’s head) will play them on piano, occasionally adding in some percussion. You can pick from among 29 of Lewis’ greatest hits, including “The Power of Love,” “I Want a New Drug,” “The Heart of Rock n’ Roll,” “Bad is Bad” and “Doing It All for My Baby.” It’s a pretty absurd idea (and yeah, we’re pretty sure no one has done this before), but then this is the kind of silliness we’ve come to expect from W+K’s work for Old Spice and a fitting extension of the “For Hair That Gets Results” campaign, complete with a perfect title. Give “The Power of Hair” a try above or at the site, and stick around for credits after the jump. Read more

Yes, #Vegas is Handing Out Presidential Pardons Today

In honor of Presidents Day, the folks behind LasVegas.com/Vegas tourism are offering full presidential pardons for your long weekend debauchery. To get your Twitter-based absolution, just confess your sins and tweet #VegasPardon. Or if you just so happen to be at the Las Vegas airport today, you can get pardoned in person and start your shortened work week anew tomorrow.

<< PREVIOUS PAGENEXT PAGE >>