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Music!

Japanese Vitamin Water Spot Is So Much More New York Than You

Vitamin Water is obviously a CP&B client, but we have very little info for this slightly insane Japanese spot other than the fact that one Himanshu Kumar, aka “Heems” of Dat Racist, wrote the music and that DIESEL artistic director Nicola Formichetti may have provided something resembling creative.

Heems tweeted it out to the world yesterday before proclaiming himself the new, less recognizable Bill Murray. Not sure we agree…

Google translate isn’t helping much, but we’ll go with it anyway: how often do you see an ad repping the theater/restaurant you kept telling everyone you wanted to check out last year if only it weren’t a 65-minute subway ride away? We did glean this nugget from the translator:

“The flavor deployment bright colors, you can enjoy to choose what you like to suit lifestyle and mood, the condition of their own throughout the day.”

Accurate.

The key question: is this submission stranger than the 2012 CP&B spot after the jump?

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Wing Creates Spotify ‘Playlust’ to Promote Condom Use for Lifebeat

PlaylustIn a sign that the agency is expanding beyond their Hispanic roots, Wing has created “Playlust,” a series of commercial-free Spotify playlists promoting safe sex for non-profit AIDS prevention and education program Lifebeat. The program is part of a “Sex with no ads and no HIV” initiative aimed at young adults, which sees Wing handing out information and condoms at music venues in the New York area, along with directing folks over to “Playlust.” It’s a great way to offer a service (taking the commercials out of Spotify) people will value in order to draw attention to your cause.

“A few years ago, you might do a traditional ad campaign about using condoms,” explained Favio Ucedo, chief creative officer at Wing. “But there are too many pitches and messages aimed at Millennials. You have to add value.”

The program grew out of conversations at Wing about employees’ favorite songs for the bedroom. “We knew that people already made mix tapes (for atmosphere),” said copywriter Marc Duran. “In this case, we just did it for them.”

The playlists all have suggestive names, like “Don’t Expect Breakfast,” “My Roomate Isn’t Home” and “In The Morning It’s Going To Be Awkward.” Clearly, “Playlust” comes with a sense of humor. There’s even a one song playlist entitled “Even If You’re A 1 Minute Man.” Mostly these playlist are filled with the kinds of songs you’d expect for a campaign aimed at youngsters, with the likes of Rihanna, Lana Del Rey and Pharrell Williams, to name a few (surprisingly Daft Punk’s “Get Lucky” does not make an appearance). I’m not sure what it says about me that the playlists I find most appealing are “Cougar’s Closet,” “Rock Me Tender” and “The Spooning After,” but there you have it. Stick around for a couple playlists after the jump. Read more

Leo Burnett Chicago Explores Studio of Thomas Bloch

Leo Burnett Chicago and music company Sizzer Amsterdam have released a behind-the-scenes documentary on the unusual, ethereal music Thomas Bloch provided for the agency’s recent Re/Max ad, “Dream With Your Eyes Open.”

To create his music Bloch relies on a series of unorthodox instruments, including the glass harmonica, christal baschet, and ondes martenot (most notably played by Johnny Greenwood of Radiohead). Bloch has worked as a musician, composer and producer with artists like Daft Punk, Gorillaz, and Tom Waits. In the mini-documentary Leo Burnett explores Bloch’s studio as Bloch explains the “infinite possibilities” of his instruments. Bloch’s music really brought the surreal “Dream With Your Eyes Open” spot together and the folks at Leo Burnett were clearly fascinated by the collaboration with Bloch and wanted to explore his world further.

“We wanted to create cinematic music with a contemporary, artful feel that would guide the emotional transitions between the gorgeous dream sequence, nightmarish crescendo and ultimately bring the resolution to reality,” said Chris Clark, senior music producer at Leo Burnett.

Stick around for credits and the Re/Max “Dream With Your Eyes Open” spot after the jump. Read more

Mr. President Brings Bacardi Bat to Life with ‘Bat Beats’

In case you missed it, newly formed creative agency Mr. President treated SXSW attendees to the creation of a live music track using the movements of 100,000 bats at Austin’s “Bat Mecca,” Congress Bridge, a means of bringing the brand’s iconic bat logo to life.

The track was created by “using a bespoke software app, which allows the user to interact with a series of composed sounds triggered by the bats movements. Capture of the bats movement was then “streamed into a digital grid, with each square triggering and affecting specific sounds, beats, pitches and tempos.” The software was designed by Immsersive represented by Partizan, one of the companies responsible for the opening and closing ceremonies at the 2014 Sochi Winter Olympics (the Paralympics closing ceremony was arguably the real grand finale). Music producer Craig Richards will release a remix of the track some time next month.

“Defying convention and expectation is part of the Bacardi rum DNA and continues to be today. The Bat Beats music experience is just that – a demonstration of the brand values that still alive and strong today,” says Kofi Amoo-Gottfried, Bacardi rum global communications director.

Stick around after the jump to hear the Bacardi “Bat Beats” track, along with credits. Read more

The ‘Brand Rapper’ Returns, Now Vows to Become Next Top LA Rapper

brandrapper

We’ve covered the many adventures of Jason Pickar -aka the “Brand Rapper“–over the years, from his time landing on The Price is Right  to his offer to work during Christmas in 2012. Now, the former Deutsch LA copywriter (on Dr. Pepper among others) and current LA-based freelancer, who goes by the stage name, Chozinn, is trying to take things to the next level and conquer the City of Angels via his rhyming skills. Pickar is among the top four MCs vying for the title in the “Who’s Next” contest that’s being held by L.A. station Power 106.

The contest is essentially dependent on votes (less than a week left!), and while the signup process is a little tedious (email signup is recommended over Facebook/Twitter), those who know the man or just prefer his tune to the rest can check out his profile here to help base your decision. And so, the next page in the Pickar saga turns.

ROKKAN, WellPoint Launch ‘The ABCs of Disease’

In what may be the cutest advertisement you see today, ROKKAN teamed up with healthcare giant WellPoint to create “The ABCs of Disease,” “a creative extension of WellPoint’s Real Health campaign, a full scale digital & social initiative aimed at simplifying and educating Americans around the often complex landscape of healthcare and insurance.”

“The ABCs of Disease” is a fun video in which Forrest Kline, of powerpop band HelloGoodbye, leads a group from the imagined Florence Nightingale Middle School through a pageant depicting “26 reasons to protect your health” from A-Z. It’s an infectious little number that ROKKAN and WellPoint hopes will catch on and convince viewers of the need for health insurance. “The ABCs of Disease” features an original song, handmade costumes and adorable cast of characters from asthma to bacteria to narcolepsy. In addition to the long-form video, the campaign also includes “a range of elements from short form pre-roll spots and bite-sized video content to the website, which serves as the digital conversation hub.” You can check out the full length video above, and stick around for “The ABCs of Disease: Catch it Now!” after the jump. Read more

Stella Artois Presents, ‘The Chalice Symphony’

In one of the more intriguing and unusual projects we’ve seen lately, Stella Artois teamed up with “musical craftsman” Andy Cavatorta (who has collaborated with Bjork, among others) and indie rock band Cold War Kids to create “The Chalice Symphony.”

As you may imagine, “The Chalice Symphony” was created using Stella Artois chalices as instruments. As you may not have imagined, Cavatorta worked with Stella Artois to create four distinct instruments out of their chalices: the Pyrophone, the Star Harp, the Violina, and the Hive. Stella Artois have released videos documenting the creation of each of these distinct instruments. The Hive, for example, plays chalices with tiny piano hammers, while the Pyrophone “works a lot like a church organ, except it uses flame.” The Star Harp “plays itself, with graceful, mechanical planetary motion of its arms,” while the Violina bows the gold rim of the chalice for a violin-like sound.

“The Chalice Symphony” project from Stella Artois, Andy Cavatorta and Cold War Kids is a year in the making. In addition to crafting the instruments themselves, they also composed and recorded a song, and then filmed a music video to “share that song with the world.” Keep your eyes out for that music video in the near future, and, in the meantime, check out Stella’s “Meet Andy Cavatorta” video after the jump for more from this fascinating campaign. Cheers. Read more

Arnold Worldwide Launches ‘Sinatra Select’ for Jack Daniel’s

Arnold Worldwide is behind a new 2.3 million dollar campaign for Jack Daniel’s new “Sinatra Select,” a new product rolling out in select markets in anticipation of a June release nationally. Sinatra Select is a stronger make of whiskey (90 proof to Jack Daniel’s normal 80 proof) with “more oak and spice notes.” It will be rolled out in some of Ol’ Blue Eyes’ favorite haunts: New York, Chicago, San Francisco, Miami, and Las Vegas.

At the center of the campaign is the 30-second spot, “Frank The Man,” celebrating Frank Sinatra and his favorite drink. The spot ends with Sinatra’s “That’s the nectar of the gods, baby,” quote. Jack Daniel’s in an enviable position as the preferred drink of such a historical celebrity; the new product, and Arnold’s campaign, seem like a no-brainer. As you may remember, Sinatra got a shout out in Jack Daniel’s “Legend” spot from last year, so it was only a matter of time until he got the spotlight. The media buy for “Frank The Man” includes “ABC’s Jimmy Kimmel Live and NBC’s The Tonight Show as well as cable outlets including ESPN, FX, Discovery and Comedy Central so this should reach a wide array of eyeballs as the product rolls out in its select markets.

As you might expect, the premium whiskey is a bit more glamorous than Jack Daniel’s standard offering, and the price tag ($150) is indicative of that. Sinatra Select also comes with packaging that “includes a commemorative gift box and a booklet detailing Mr. Sinatra’s history with Jack,” so folks will be paying for more than just the whiskey itself. The timing behind this campaign and product rollout is deliberate, coming in anticipation of the 100th anniversary of Ol’ Blue Eyes’ birth on Dec. 15, 1915. Credits after the jump. Read more

Division of Labor Trains Rodents, Smashes Instruments for Live Nation

Division of Labor created a pair of fun, short videos for Live Nation, which are shown as pre-show entertainment at venues such as Shoreline, The Palladium and Roseland Ballroom to show off the capabilities of their digital screen network.

The above “Rodents on Turntables” is…well, exactly what it sounds like. Professionally trained rodents run on turntables playing several different types of music. The rodents, and their names, are tailored for the different genres: “Chunk” for hip-hop, “Sergio” for mariachi, “Herzog” for metal. “Rodents on Turntables” ends with the warning, “…Animals were trained and handled by professional animal trainers. Please do not try this at home.” So, while it may seem like a good idea, don’t put your hamster on your turntable — it will end badly.

“No critters were harmed in the making of either film, which is more than can be said for musical instruments,” says DOL partner/creative director, Josh Denberg, who co-directed the films with fellow Division of Labor Partner and Creative Director Paul Hirsch.

“Ode to Pete,” as you may have gathered, is a tribute to Pete Townsend and his habit of destroying his guitar at the end of shows. In the video, musicians of all stripes destroy their respective instruments in slow motion while surprisingly soothing music by Tonefarmer plays in the background. It’s a lot of fun, and if you’ve ever wanted to see a mariachi smash his guitarron, or a viola get the Townshend treatment, now’s your chance. Stick around for “Ode to Pete,” along with credits, after the jump. Read more

Sub Rosa Creative Co-Directs Phantogram’s New Music Video

Joshua Davis, media arts director at NYC/London experience design firm, Sub Rosa, co-directed the new music video for fellow New Yorkers Phantogram’s “Fall In Love.” Davis also produced all the graphics for the video, which debuted last week in anticipation of their new album Voices, which was released yesterday.

The music video, directed by Timothy Saccenti, “blends digital and physical experiences created via a series of randomly generated graphics that are projected through software in real time.” Davis created the graphics using 55 different JAVA programs that each “had a unique composition and animation.” For the video, the team narrowed it down to 12 programs, and projected the animations onto the band and dancers live while filming. Phantogram (Sarah Barthel and Josh Carter), which just released their second full-length, Voices, and are described with little accuracy as an “American hazy dream-pop duo,” are not bad. Blending elements of trip-hop, dance pop and R&B in the song, the video above fits their style well. Stick around for credits after the jump. Read more

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