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Thursday Odds and Ends

-Commercial director Nickolas Duarte created the spot “Brothers” for Western Union, starring two young non-actors (video above). link

-Production company and animation studio Not To Scale collaborated with luxury shoe brand John Lobb to write, design, direct, and produce “Time’s The Charm.” link

-Mercedes-Benz is using Instagram to sell cars to millenials. link

-Boys II Men think pretzel buns are sexy. link

-Spirit Airlines is encouraging angry customers to “Hate on us.” link

-Click 3X has announced the addition of Senior Digital Producers Jie Chen and Shelley Russell. link

-Baltimore-based agency MGH “has been selected by Benari Jewelers and Medifast Weight Control Centers in the Washington, D.C., area to provide a variety of advertising and marketing services” and is also expanding its relationship with Old Bay, for whom the agency will now provide social media marketing.

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Mullen Names New Top Creative in LA

353606cMullen has named Margaret Keene executive creative director of the agency’s Los Angeles office, AdAge reports.

Keene comes to Mullen from Saatchi & Saatchi Los Angeles, filling a role left vacant since the departure of Peter Rosch late last year. She will report to Mullen’s North America Chief Creative Officer Mark Wenneker.

Keene joined Saatchi & Saatchi in 2011, where her work included multiple campaigns for Toyota. Prior to Saatchi, Keene spent over a decade at TBWA\Chiat\Day, arriving as an art director in 1996, and eventually working her way up to group creative director. While at TBWA\Chiat\Day she worked on brands including Apple, Nissan, Levi’s, Kinko’s, Taco Bell, ABC and Shutterfly. Mullen opened its Los Angeles office in June 2013, following winning the Acura business in March of that year. Read more

BETC Welcomes New Senior Creative Team

downloadBETC has welcomed a new senior creative team in art director Stéphanie Thomasson and copywriter Marc Platet. The pair will work with BETC Creative Director Manoëlle Van der Vaeren.

Thomasson arrives at BETC from Leo Burnett where she developed campaigns for clients including Charal, Fiat, Jeep and the Mimi Foundation. Her “If Only For a Second” integrated campaign for the Mimi Foundation recently received several awards, including one D&AD and nine Cannes Lions. Prior to TBWA, she was an art director for TBWA, where she worked on work for Playstation, SNCF, McDonald’s, Nissan, and Aides, and Amnesty International. She won a Gold Lion for the “Signatures” video for Amnesty.

Platet comes to BETC from McCann, where he worked on the Nespresso, INPES, Mastercard, Na! and Terre d’Asile accounts. Prior to McCann, he was a copywriter at TBWA, where he worked on campaigns for clients including BMW, MINI, Absolut Vodka, and Martell.

David&Goliath Founder Names New President, CCO

Brian Dunbar

David&Goliath’s founder and chief executive officer, David Angelo, has named Director for Client Services Brian Dunbar to the newly created role of president, and Executive Creative Director Colin Jeffery as the new chief creative officer. Angelo, meanwhile, will assume the newly created position of chairman while continuing to work with clients, AdAge reports.

“I’m still going to be hands-on and working with clients, but it’s a signal to the agency and everyone else that I have to share the responsibility of running an agency and its growth,” Angelo told AdAge, adding, “you can only do so much when you have growth like this. This move is less about taking a step back and more about dividing up responsibilities.” Read more

Thursday Morning Stir


-The Richards Group cranks up the summertime to promote Wawa’s Hoagiefest (video above). link

-Upworthy claims its paid posts get more views than editorial. link

-The ten most viral ads of 2014. link

-American Apparel reaches deal with its shareholders. link

-A look back at 1994 World Cup advertising. link

-Five interesting ad student projects. link

-Twitter has been using the World Cup to test features aimed at new users. link

Wednesday Odds and Ends

-Y&R’s “The Power of Love” for DTAC is the latest ad out of Thailand that attempts to pull on the heartstrings. link

-The most influential CMOs on Twitter, according to Forbes. link

-ICS launches Mr. Box animated campaign. link

-Digital brand extensions that work. link

-Alex Topaller and Dan Shapiro, co-founders of East Coast-based live action and design studio Aggressive directed a short film called “She Wolf.” link

-Graphic designer Craig Dickens created these “honest ads” for major brands. link

Tiffany & Co. Wants Your Agency’s Media Pitch

hepburn_audrey_breakfast_at_tiffanys_132-227x300Holly Golightly’s favorite brand is looking for a few good agencies to pitch it: retailer Tiffany’s officially began its global media review today.

The news comes after the company chose Ogilvy as its global creative AOR back in February following a four-month search. (That agency’s status will not be affected by the new call for pitches.)

From Ad Age:

“The company has sent agencies a document requesting information and an introduction describing the goals of the pitch”

…which will concern the company’s $100M annual media spend.

The real issue here: Tiffany’s wants to work with a single agency rather than the multiple shops that now handle its media needs. The company’s sales numbers and stock prices are doing quite well, so victor, spoils, etc.

Wednesday Morning Stir


-BMW tests out the “Ultimate Racetrack” (video above). link

-Lykke Li‘s “Gunshot” — as heard in Havas WW & OMD’s new campaign for Pegeuot, is the UK’s most popular song in an ad this week. link

-Purity Vodka taps Joel McHale for online video series. link

-Providence-based agency Nail Communications won New England advertising trade organization The Ad Club’s first “Brand-a-thon” contest. link

-Imaginary Forces and director Grant Lau put together a promo for the second season premiere of The Bridge, entitled “White River.” link

-Global video advertising technology provider Ebuzzing has appointed Nick Minucciani as its vice president of sales, Midwest.

-International production company Savage has added Melissa Silverman to its directorial roster. link

-What marketers should know about human emotion. link

Tuesday Odds and Ends

-Steve Hall on why Lego should maintain its partnership with Shell. (A response to Greenpeace’s video, featured above.) link

-Sour Patch Kids Snapchat campaign is the first for a Mondelez brand. link

-Audience-targeted television advertising company Simulmedia announced the hiring of  Wendell Wenjen in the newly-created position of vice president, business development. link

-Havas Worldwide London created “The Joke Appeal” to raise funds and awareness for CLIC Sargent, “the UK’s leading charity for children and young people with cancer.” link

-Air New Zealand pulls flight safety video celebrating Sports Illustrated‘s Swimsuit Edition. link

-Liberty Mutual debuts new campaign, giveaway. link

Red Lobster Names Publicis Lead Creative Agency

RedLobster_ext2_cropped_959_487_90_c1Red Lobster has named Publicis Kaplan Thaler as its lead creative agency, reports AdAge.

The appointment follows a review, which Red Lobster started in April, after Darden decided to sell off the brand. Grey had been the brand’s creative agency after winning agency of record duties from The Richards Group back in 2010. According to AdAge, Grey did not participate in the review process, but retains creative duties for Darden brands Olive Garden and LongHorn Steakhouse. They also report that Olson, Barkley, and Interpublic’s Martin Agency were the other finalists in the review process, which was overseen by Pile & Co.

Mark Gilley, senior vice president, marketing at Red Lobster told AdAge that “the chain chose Publicis Kaplan Thaler because of its creative pitches, its existing work and digital and social strategy, the last of which is [a] particularly important element for Red Lobster as it moves more marketing dollars into digital,” adding that he admired how the agency’s recent work for Wendy’s “‘broke conventions’ in the fast-food category.”

Publicis Kaplan Thaler’s first campaign for Red Lobster, which spent around $156 million on measured media in 2013, is expected in the first half of 2015.

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