A pair of former Grey executives — Rob Baiocco and Maureen Maldari — officially launched The BAM Connection today in Brooklyn with “the tenacious pursuit of creativity through simplicity” as their mission statement. Located at 20 Jay Street, in the middle of the tech mecca Dumbo, The BAM Connection launches with a list of clients that includes Terlato Wines, The American Heart Association/American Stroke Association and Wrangler Western Jeans, and will also be an active member of The Ad Council.
“The world of marketing is way overcomplicated,” explains Baiocco. “And all that complexity sucks the life out of ideas, gets in the way of speed, and strangles creativity. Simplicity liberates creativity. And from there, the ideas just explode outward.”
“When you’ve lived, and fought that complexity everyday, you know how to eliminate it,” added Maldari. “And I’ve gotta believe clients will rejoice because they must be exhausted by it.”
The BAM Connection hinges their approach on what they call “The One Shot Answer,” which they define as “one short, compelling phrase that nails your brand meaning, then directs and connects all your communications.” Baiocco and Maldari think the approach will appeal to those growing tired of the traditional agency model. Read more