Well, the wave of ADC-related news has yet to recede (and no, we’re not getting compensated for this) as the organization has announced May 21 as the date for the 12th annual installment of its Portfolio Night event (last year’s brought on some rather inspired work). We’ll get to that in a sec, but as a lead-up to PN12, the ADC is launching a new video series based on the happenings from its first-ever Portfolio Night All-Stars battle that took place in NYC last year. There will be five episodes in all (not including the intro clip above) that will be unveiled through May 1, with the first launching this Thursday and featuring a pep talk from DDB Worldwide CCO, Amir Kassaei. As for PN12, for those of you angling to get your work seen during the May 21 global event (24 cities in all are participating), you can go here for more info and ticket purchasing. And yes, it appears there will be an All-Stars sequel this year, so raise up, kiddies.
After the departure of worldwide chief creative officer Rob Reilly in December, CP+B “announced a new, decentralized model that gave its offices in various cities more autonomy.” Watson joins the agency from BBDO, where he led the Bud Light account. Before that he was at Goodby Detroit, where he oversaw Chevrolet. The industry veteran has also spent time with Leonard/Monahan, Team One, Arnold and Saatchi & Saatchi New York. He has created award-winning work for clients such as Miller High Life, Fruit by the Foot, and AT&T.
Dean joins Arcade Edit from Whitehouse Post, where since 2011 she has honed her skills for brands including Google, New York Times, Cotton, BMW, TJ Maxx and Sprint. She began her commercial editing career under Hank Corwin (Natural Born Killers, Tree of Life) at Lost Planet, where spent almost 12 years. Dean discovered her love of film while studying under legendary experimental filmmaker Stan Brakhage at the University of Colorado.
Paiva joins Arcade Edit with over 10 years of experience. Last year alone he worked with agencies including 180 Amsterdam, Droga5, The Corner and Wieden+Kennedy. Back in 2009, he helped found Poster Boy Edit, which recently merged with Toronto-based Saints Editorial, of which Paiva is also a founding member. He was recently honored with the 2013 Craft Award for editing at The Bessies.
“Mark is able to visualize the possibilities of a project from the early stages of pre-production to the finished product, and his collaborative nature has attracted a large client base that looks forward to sitting with him in an editing suite and exploring new creative solutions,” said Arcade Edit partner and executive producer, Sila Soyer. “Jen is a natural fit for Arcade. She has a fantastic ability to craft compelling visual stories that engage viewers with poignant emotional resonance. Their respective talents are a valuable addition to Arcade Edit.”
Award-winning editor Lucas Eskin has joined production company Cut+Run.
Eskin spent years as an editor/owner at Mad River Post, before joining Beast as senior editor in 2009. He has worked on such notable projects as the Cannes Lion and Clio Award-winning Apple Vs. PC campaign for TBWA\Chiat\Day, multiple Nike spots for Widen+Kennedy, the “Boom De Yada” spot for Discovery Channel via 72andSunny, BBDO’s VISA Olympics “Extreme” featuring Gracie Gold and directed by Marcus Walter, and GM’s “Robot” spot directed by Phil Joanou (which was named one of Time Magazine’s best Super Bowl spots of all time).
“Lucas is so talented, which is evident in the scope and breadth of his work. He has an incredible passion for editing,” said Cut+Run EP, Carr Schilling. “When you say his name, people’s faces light up. Everytime.”
Eskin’s editing work for Cut+Run was already featured on the recent “Bedtime Story,” for the Newport Beach Film Festival via agency RPA.
Their project, SchadenFreezers imagines dark, depressing humor in place of the corny puns you’d expect, and the results are often quite funny. The pair created a series of gifs with the different popsicle sayings, which you might describe as anti-jokes. The humor comes from the juxtaposition of the dark, depressing lines in the cheery context of a popsicle stick. “Why was the ghost sad? A lot of different reasons.” should give you an idea of what to expect, although things get considerably darker than that (and occasionally pretty fucked up). There are definitely some misses, but more than enough funny ones to make wading through them worthwhile. We’ve included a few favorites after the jump. Read more
The transition should be smooth for Benjamin, with no shift in title and a move to a larger Publicis-owned agency. Benjamin joined Leo Burnett as an executive creative director for the Sydney office in 2008 and has held the chief creative officer title for the last four years. His work for the agency includes the Cannes Lion winning “New York Writes Itself” for the Village Voice. Prior to Leo Burnett, Benjamin served as executive creative director at J. Walter Thompson. He has worked for Saatchi & Saatchi before, as creative group head Saatchi & Saatchi New Zealand and Saatchi & Saatchi Sydney, respectively. He begins his new role on April 21st.
Heather LeFevre, the Planning Survey founder who returned to Miami CP+B as a group planning director about a year ago, (she recently got married in the office) was a guest speaker at the offices of Creata London yesterday afternoon.
LeFevre talked about her year traveling around the world, to different agencies in different cultures, which preceded her return to CP+B. She is currently working on a book about the experience, called Strategist Gone Rogue: Pearls of Wisdom Stolen From Around the World. During that year she picked up on different approaches from senior planners around the world and made many observations about the different marketing climates in different countries. Those pearls of wisdom were on display during the talk, something of a preview for the upcoming book. You can read more about Heather and her travels on her blog, “Buy me, I’ll change your life.”
Production company Tool has just announced the addition of Christopher Neff as executive producer for their digital team.
Neff joins Tool from 180LA, where he served as director of interactive production. While at 180LA, Neff worked on such notable projects as Pepsi’s “Now is What You Make It” World Cup campaign and HP’s award-winning interactive YouTube experience “2Days Beat.” He also won a One Show Interactive award in 2012 for his work on Sony’s Facebook-based, Google Earth-enabled, $1 million digital treasure hunt.
Tool Digital Managing Partner Dustin Callif was excited to welcome Neff aboard, saying, “Chris brings a passion for digital production that is a perfect fit for what we’re looking to accomplish. He is an ideal person to help evolve and grow our digital capabilities.”
Las Vegas-based SK+G Advertising, which you may remember from the first season of The Pitch and currently works with clients including the Borgata and Andre Agassi Foundation, has landed a new creative leader in Marc Lineveldt, who joins the agency as ECD. Lineveldt joins SK+G after serving in a similar role at Atlanta-based Fitzgerald+CO. It seems SK+G spent some time in its search for a new ECD. In a statement, agency managing partner John Schadler says, “We conducted an extensive and committed search for the perfect ECD candidate who would bring a worldly point of view, honed by experience, which will enhance the company’s position, expand our opportunities for growth and reinforce our pursuit of creative excellence. Marc brings with him an impressive range of achievements and we feel the timing is optimal as we are embarking on taking our business to the next level with continued expansion and global reach.”
During his 24-year ad career, Lineveldt has also served as a co-ECD at TBWA\Hunt Lascaris in Cape Town, and has held creative positions at the likes of Y&R and Saatchi.
Esurance has announced today the addition of Alan Gellman as chief marketing officer. Gellman will oversee “all of Esurance’s marketing and advertising efforts, including direct marketing, online and offline advertising, search, brand partnerships, communications and customer experience.” He will be based out of Esurance’s San Francisco offices, and report to president and CEO Gary Tolman.
Gellman joins Esurance following ten years at Wells Fargo, first as senior vice president of marketing strategy, and then as senior vice president of digital marketing. Recently, Gellman led Wells Fargo’s lead agency of record search, as well as focusing on integrated marketing efforts. Previously he “established a customer engagement strategy with innovative new measurement capabilities” while leading strategy, research and analytics for Wells Fargo’s consumer credit group. Gellman actually began his career in advertising, before making the leap to consumer packaged goods with General Foods, Kraft and ConAgra.
“After a very comprehensive search, I am pleased to welcome Alan to the Esurance team,” said Tolman. “His experience in regulated industries and strong focus on digital, analytics, and putting customers first will help us grow the Esurance business as we continue to drive innovation and the evolution of self-directed insurance.”