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W+K NY Names David Kolbusz ECD

David KolbuszW+K New York has just hired David Kolbusz as executive creative director, AdAge reports. Kolbusz joins W+K from BBH London, where he served as deputy executive creative director starting in December of 2012. He joined BBH London as a creative director/partner back in November, 2010.

While at BBH, Kolbusz helped lead such noteworthy campaigns as the “Apollo” campaign and recent “Peace” Super Bowl spot for Axe, as well as The Guardian’s “Three Little Pigs,” Adweek’s top commercial of 2012. Prior to BBH, Kolbusz served a three year stint as gr0up creative director at Goody, Silverstein & Partners after breaking into the industry as creative at TBWA/Toronto and Mother Limited.

Kolbusz fills a position at W+K New York that has been vacant since the departure of executive creative directors Scott Vitrone and Ian Reichenthal last November, and will ease into his new role this summer.

“David is one of the most exciting creative leaders working today,” Wieden & Kennedy co-global executive creative director Mark Fitzloff said in a statement. “He’s also a smart, funny, quirky guy who seems tailor-made for the culture of Wieden+Kennedy.”

McCann Copywriter Catalogs ‘New York Numbers’

NY Numbers

McCann copywriter Nick DiLallo started an Instagram documenting the numbers of New York and the variety of typefaces and colors found in the city, called, appropriately enough, newyorknumbers.

Lovers of New York, photography and font nerds alike can rejoice in DiLallo’s well-photographed project. The numbers range from fancy typeface on midtown buildings, to subway stops, to graffiti digits sprayed on walls. It’s an interesting look at how locations can be captured in typeface, and the sheer variety of numbers in New York, and the city itself. We’ve included a few of our favorite numbers after the jump, but head on over to newyorknumbers for the full experience. Read more

Motive Hires Kohl Norville As First Content Director

Kohl NorvileDenver-based creative studio Motive has hired Kohl Norville in the new position of content director, Adweek reports.

Norville will be tasked with building the New York office while working with clients (such as Pepsi, Mountain Dew and Native Eyewear) to conceive and produce branded content. He will report to agency founder and CEO Matt Statman.

Prior to joining Motive, Norville freelanced for agencies including Grey, Pereira & O’Dell, Big Fuel, and SS+K, producing content for brands like ESPN, Subway and Match.com. He also served a one year stint as creative director at Habana Avenue from 2009-2010.

“If you look at the range of work that Motive is creating, it’s truly platform agnostic, which I love,” Norville told Adweek. “It’s a shop where ideas are king and these [are] ideas that lead to audience immersion.”

Johnson & Sekin Tap the Powers of ‘Son of Conan’


This week, Conan O’Brien has been doing shows at Dallas’ Majestic Theater in anticipation of the NCAA Final Four. Although O’Brien may not have acknowledged it, the “Son of Conan” was there, too.

Conan O’Brien look-alike Greg Keating was in Dallas, ostensibly to “reconnect” with Conan O’Brien, but with a few ulterior motives up his sleeve. In a slick move, Johnson & Sekin approached Keating with the opportunity to promote American Airlines, Omni, DART mass transit, Dallas Comedy House and Raising Cane’s while O’Brien was in Dallas. Although it meant taking a few days off from school, the Temple advertising major and aspiring copywriter jumped at the opportunity to further his “pursuit of dad” while diving headfirst into the ad world and gaining exposure. He can be seen in the above clip, slyly promoting Raising Cane’s while on a Dallas morning news program where he explains he first realized he looked like O’Brien in third grade when a basketball coach referred to him as “Conan.”

“Johnson & Sekin was great because it was crazy fast and they had it all organized,” Keating said, adding “I’m not just saying that because I’ll be looking for an ad job.”

We’d be surprised if Keating doesn’t land himself a copywriting gig at an agency somewhere in the near future (I mean, who wouldn’t hire this guy?). But hey, if advertising doesn’t work out, he always has a future as a Conan impersonator.

Thursday Morning Stir


-Groupon runs first U.S. television campaign since 2011 (video above), created by Victors & Spoils. link

-Katie Lee promoted to managing director at Leo Burnett London. link

-Production company East+Pleasant hires Kate Aspell as head of sales. link

-Weedmaps purchased a pro-cannabis legalization billboard in Times Square. link

ADC Young Guns Adds ‘Artist-in-Residence Award’

Young Guns Artist-in-Residence AwardADC Young Guns announced yesterday the addition of the “Artist-in Residence-Award” for Young Guns 12. ADC is launching the award with Levine/Leavitt, “a commercial artist management agency based in New York.”

Up to five Young Guns 12 winners will be invited to join a special Artist-in-Residence roster at Levine/Leavitt, with the stated goal of advancing the careers of young talent. Agents at Levine/Leavitt will be joined by an advisory board of creative industry professionals to “work closely with this group to guide them and help take their careers to the next level.”

“This is a very exciting time for the incoming class of Young Guns, said ADC director of education, Brendan Watson. “Representation by Levine/Leavitt, a top tier firm, will be life changing for these talented young creatives.”
Winners of the Artist-in-Residence award will be announced at the Young Guns 12 Awards Ceremony and Exhibition Party in October. Here’s what the advisory board looks like so far:

Howell, Arnold Parting Ways

Matt-HowellWe’ve been told by those in the know that this is “completely unrelated” to Monday’s cuts, but Arnold chief digital officer Matt Howell and Arnold are, as mentioned, parting ways. Here’s a quick statement from the agency:

“Matt Howell will be leaving his post as Chief Digital Officer at Arnold. He has been an important contributor to the agency and we thank him for his work and leadership. Over the last year, we re-engineered the agency’s operating model to move from digital as a department to digital embedded throughout the company. That vision has streamlined our structure to include four ‘super groups’ – marketing, strategy, creative and production, with digital leadership and specialists in each.”

To refresh memory if need be, Howell joined Arnold three years ago as managing partner/global CDO after serving as president of the now-defunct, Boston-based agency, Modernista! No word yet on Howell’s next stop but we’ll keep you posted when we find out.

Wednesday Morning Stir

2232ca7-Beats Music hires Bozoma Saint John as first marketing chief (photo above). link

-YouTube’s 10 most-shared ads of March. link

-Former Patagonia CEO Casey Sheahan joins Backbone Media as senior advisor. link

-Apple expands iAd to non-developers. link

-WPP’s Martin Sorrell says ad industry underestimates effects of Snowden leaks. link

-The five content marketing questions Advertising Week Europe must answer. link

R/GA Chicago Hires New ECD

5de7d298808ae03d623a462564158087R/GA, the self-described “world’s most award-winning digital agency”, announced the hiring of a new creative co-lead for its Chicago office.

MDavid Low arrives from San Francisco tech/design consultancy Nurun (formerly Odopod), where he served as associate technical director; he will work closely with VP and executive director of copywriting Ken Erke and report to VP/MD Jeff Brecker.

Prior to working with Nurun, Low was chief creative technologist at Eleven, Inc., where he helped create Skippy the rock-skipping robot for client Sun Valley.

Brecker describes Low, who has worked with rock bands in addition to brands and counts motorcycle repair among his hobbies, as:

“…both a thinker and a maker – someone who doesn’t just understand design needs, but also the technology and production levers to develop and implement solutions for our clients.”

Before you ask: yes, that is his real name.

Canavari Leaving McGarryBowen

SusanCanavariWe’ve received confirmation that after spending the last three years as executive managing director at McGarryBowen’s New York office, working primarily on JPMorgan Chase, Susan Canavari is leaving said agency to work for said client. Still confirming approximate position (something in the realm of brand building officer) with the aforementioned financial institution, but we’ve been told that a transition process is underway at McGarryBowen, which cannot yet name Canavari’s replacement.

Prior to joining McGarryBowen, Canavari, you may recall, spent four years at DigitasLBi, where she last served as EVP/marketing on all non-American Express accounts and led the latter agency’s Kraft Foods One team.

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