Publicis Groupe’s ROKKAN has officially launched its new media planning/buying offering, hiring three industry vets in the process:
- Sean Miller, who will lead the entire strategy department in the SVP role, most recently worked in the strategy/planning department at R/GA New York.
- Lindsay Williams will lead the offering as VP of media and analytics. She joins the agency from Estee Lauder, where she was global brand director; prior to that role she worked with several clients at Razorfish.
- Joe Meanor will serve as VP of client partnership. He joins ROKKAN from MRY, where he worked as group director.
CEO/managing partner John Noe explains the offering’s purpose:
“Media is actually something we’ve been doing for several of our clients over the last couple of years, albeit in a bit of an ad-hoc fashion.”
As client requests for paid services increased, Noe and team decided to launch the new offering, which is less an independent unit than a “natural progression” of the agency’s existing services.