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Target

Shaun White Celebrates New Target Collection

When you see or hear about Shaun White‘s boys clothing line at Target, it seems a bit off, like he’s too old to be promoting boys clothing. We’re talking about someone with gold medals at two different Olympics and millions in endorsements with companies like AmEx, Burton, Oakley, HP and Red Bull. But then again, it’s easy to forget that White hasn’t even celebrated his 24th birthday.

Target has recently released another commercial featuring White to promote the snowboarder/skateboarder/designer’s signature clothing line. The spot developed by Target’s in-house creative team and directed by Jared Eberhardt features the song, “Dream City,” by Free Energy, which is a pretty good fit in the trippy setting.

More: Target Needs to Bone Up on its Spanish History

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FYI: A 13 Year-old Blogger is the Center of Target’s High-Fashion Campaign

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When I grow up, I want to be like Tavi Gevinson. The blogger-cum-cult-fashion-icon behind Style Rookie makes Grannie-style sweaters and buffalo plaid Doc Martens look chic. Not only that, but she writes with an easy, prolific wit, and stars in the current video promotion for Rodarte’s clothing line for Target. When you were 13, you were just learning to play with yourself.

Is it sad that I want to be like a mid-pubescent kid? With Mercedes-Benz Fashion Week starting up in New York this Thursday, I want to shine a quick spotlight on the Chicago-born-style-wunderkind’s work for Target, produced by an agency you might know, Peterson Milla Hooks.

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