TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

TBWA/Chiat Day

Nissan’s Nismo Smart Watch Makes Driving A Bit More Tech-Friendly

From the Daft Punk meets Philip K. Dick meets Steig Larsson collection comes the Nismo watch, essentially a smartphone on your wrist that provides car-related data. Do drivers need reminders of speed or heart rate accompanied by suggestions to slow down? Probably not. Do they need reminders to get oil changes? Probably (even though most new cars can tell you this on the dash). But either way, the watch looks like a cool gadget and should retail for an expensive enough price, so it becomes a sleek status symbol.

The 100-second promo, created by TBWA G1 + TBWA Helsinki, is just as shiny and metallic as the watch itself. The music sounds like a leftover track from the last Transformers movie, and although this may not be an intended consequence, might make you want to drive fast. I’d prefer to spend however much the watch costs on gas, but if you have some excess income and want to purchase the watch equivalent of wearing sunglasses indoors, this product is perfect for you.

Credits after the jump.

Read more

Gatorade, ESPN, NFL Pimp Out RGIII for Puff Piece

If the NFL is a dictatorship (in addition to being a comparative kleptocracy), then “RGIII: The Will to Win” looks like the league’s latest piece of propaganda. This movie is the sort of self-serving piece of content that is more of a long commercial with some candid footage than an actual documentary. And my feelings on this have almost nothing to do with Robert Griffin III, his knee rehabilitation, my love of the New York Giants, or TBWA\Chiat\Day LA, the agency that worked on five respectable spots advertising the ESPN “doc.”

The above ad offers a quick and quintessentially underdog take on a comeback story that isn’t really a comeback story, since as RGIII puts it: “how can you come back if you were never gone?” The line is so perfect, it’s almost like someone wrote it for him…There’s nothing wrong with promoting whatever this piece of content is, but there is something wrong with Gatorade, ESPN, and the NFL all taking part in something that would be more interesting without their intrusions. RGIII news has gone from creation myth to creation scripture, written by Roger Goodell and network executives. It’s too disingenuous for its own good, but most of us will end up watching it anyway.

TBWA C\D NY’s Topol Leaving, Possibly Heading to Grey

No, there isn’t a memo to be had on this go-around as we’ve yet to receive confirmation from the Grey camp on this. Yet, sources familiar with the matter have confirmed that Lisa Topol, creative director/copywriter who’s spent the last three years at TBWA\Chiat\Day New York, is leaving the agency and is perhaps assuming yet another GCD position at Grey NY.

Topol joined Chiat NY three years ago as creative director on the agency’s Kahlua and Twix accounts. Along with said clients, she also subsequently served as CD on the celeb-driven Keep a Child Alive campaign from 2010, on Wheat Thins as part of TBWA’s Being unit and did this for GE as part of its “Throttle Up” effort during Creative Week 2012. During her 15-year ad career, Topol also spent three years as creative director at JWT NY on JetBlue and Smirnoff, served as senior copywriter at W+K NY and held a similar position at Ogilvy NY early on.

TBWA Adds PM Head in NY, Ramps Up Digital Arts Network Staff in LA

We figured we’d kill two birds on the TBWA front this lovely Friday. First up to bat, we’ve received confirmation that Carole Smila, who’s spent the past several months as a senior project manager at Anomaly, where she managed all the agency’s global campaigns for Converse, is joining up with TBWA\Chiat\Day New York in the newly created position of head of project management. Smila, who will assume her post at TBWA C\D NY on Aug. 26, has also served as a senior PM at what was Euro RSCG London as well as Mother during her career and had a stint as creative manager lead at Google Creative Lab prior to joining Anomaly.

Shifting gears to the West Coast now, TBWA has welcomed few senior-level folks to its Digital Arts Network as well as a new set of specialist labs–Datalab, Mobilelab and SMARTSlab–that are being housed within it. Among those joining up with DAN are David&Goliath alum Justin Manfredi, who will assume the role of deputy director and manage client services along with the digital group’s account teams at DAN LA.

As for the specialist labs, 72andSunny/W+K NY alum Larry Lac will serve as director of SMARTSlab while leading social media efforts for DAN LA, former Ignited analytics lead Eric Fader will head up the data science/analytics practice, Datalab, and Vaino Leskinen arrives from TBWA Helsinki to focus on mobile strategy and product creation as part of Mobilelab.

Finally, Peter Bassett, who’s been with TBWA for a year and has also spent time at the likes of AKQA, 180 Amsterdam and Goodby during his career, has been promoted to director of digital production.

Mackler, TBWA C\D NY Part Ways

We’ve received confirmation that Jonathan Mackler, who’s spent the last five years at TBWA\Chiat\Day as a creative director, has parted ways with the agency. According to sources in the know, Mackler’s actual last day at the Omnicom-owned agency’s New York office was last Wednesday. During his time at Chiat NY as well as its sister network Being, Mackler, whose roots are in art direction, worked on several campaigns for various clients including Skittles, Wheat Thins and Jameson. No word yet on what’s next for Mackler, who’s also worked at the likes of BBDO, W+K and Martin Agency during his career, but we’ll update when we know more.

 

TBWA\Istanbul Measures Intern Passion via Brainwaves

In a TBWA Facebook post yesterday, the agency wrote “At TBWA\Istanbul the newest interns were picked based on talent AND passion for advertising.” This means that, when potential interns showed up at TBWA’s office in Turkey’s largest city, they were asked to don special headgear that would sense their brain activity. They were then shown a series of legendary ads, while a neuroscientist (presumably) compiled data on their reactions, measuring excitement and infatuation. TBWA branded this measurement category “AdLove,” and from 503 applicants, the five with the most AdLove were given TBWA internships.

Quantifying passion seems completely counter-intuitive to me, though I can’t claim to know anything about the science behind it. When advertising is all about crafting a message (and manipulating your viewer/user) agencies are much better off just assessing an intern’s ability to bullshit their way through an interview, or answer related questions, skills they’ll actually use in the office. Passion should be evident without a sophisticated sensor, and forgoing the expression of it to go straight to neurological action seems the product of poor ad understanding. It may be a cute technological gimmick, but does nothing to prove how qualified (or potentially stoked) these interns are to do the job at hand.

FYI, TBWA, CMO Coots Officially Part Ways Today

As noted above, we’ve received confirmation that after spending 29 years at TBWA, global chief marketing officer Laurie Coots‘s last day at the Omnicom-owned agency is today. According to those in the know, who say she “will be greatly missed,” Coots will be leaving to work on a combination of business consulting, creative endeavors and boards.

From what we’ve been told, there are no immediate plans at TBWA to replace Coots, who over her three-decade career at said agency, has worked with clients including Absolut, Bayer, GSK, Kraft, Pfizer, Pepsi and VISA. During her long stay at TBWA, the New York-based Coots moved up the ladder from serving as new business director, then being appointed as North American CMO in 1997 before assuming her global CMO role in 2001.

Well, Here’s Your Big Announcement Regarding TBWA C\D NY

We knew something was in the air when just the words “Matt Ian” popped up in our tips box on Saturday of all days. Well, as we alluded to in our earlier TBWA\Chiat\Day NY-related post this morning, the “big announce” is that, yes, Matt Ian, is taking over for Mark Figliulo as creative head of said agency’s New York office. As tipsters mentioned, the CCO title does not apply as of now; Ian, now in his second stint at TBWA, instead joins as executive creative director. Figliulo, who spent the last five-plus years as CCO/chairman of Chiat NY, is moving on to start his own shop.

Ian, meanwhile, joins from Deutsch L.A., where he served as EVP/group creative director on VW (recent examples include the baseball and Rubik’s Cube/racing spots). Prior to joining Deutsch, Ian worked as a senior creative at the likes of CP+B (on Microsoft Windows) and BBH New York, the latter of which he spent nine years at working on, of course, Axe as well as Johnnie Walker and Levi’s. In a statement regarding his move back to NYC, Ian says, “I wasn’t actively looking to leave Deutsch, LA or Volkswagen. But when I met Robert and talked with him about his plans for the NY office, jumping at the chance to write the next chapter of the TBWA\Chiat\Day NY story was a no-brainer.” Ian will officially join TBWA\Chiat\Day NY in August.

Reardon, Chiat NY Part Ways

Sources familiar with the matter confirm that Christopher Reardon, the U.K. native who’s spent nearly four years at TBWA\Chiat\Day New York, has turned in his resignation at the agency as of last week. No word yet on when his last day is or where he’s headed, but Reardon has most recently served as executive director of brand experience at TBWA\C\D NY. His departure comes on the heels of Chiat NY’s executive director of operations Jonathan Stern quietly leaving for the director of digital strategy on IBM post at OgilvyOne and head of production Robert Valdes quietly splitting for Droga5. Yes, quietly.

Anyhow, prior to his four-year stint at TBWA\C\D NY, Reardon worked on the UX side at the likes of Schematic and NBC. We’re hearing some sort of announce at Chiat NY might be in the works today, but no confirmation as of yet. We’ll keep you updated.

Apple Wants to Make You Cry, Will Be as Cloying as Possible Until it Happens

“Designed by Apple” is the third and newest spot in TBWA\Media Arts Lab’s recent reinvention of Apple’s TV ads. The first two, “Photos Every Day” and “Music Every Day” offered a refreshing take on the iPhone, moving it out of Apple’s white world and into the real world. It seemed as though Apple was hitting its stride, until today.

Now, it’s difficult for tech companies to do sentimentality, but it’s not unprecedented (see Google). But, “Designed by Apple” is trying so damn hard to make you feel anything that it misses the mark by a mile. Perhaps it’s watching grown men absolutely lose their shit when Tim Cook mentioned “Finder windows” during yesterday’s Worldwide Developer Conference yesterday, or have the press react to Jonathan Ive‘s pastel-tinged redesign of iOS as though it was 2013′s answer to the ceiling of the Sistine Chapel. This is so saccharine that it’s silly.

Maybe the most misguided part is the tagline, “Designed by Apple in California” (check out the web video here). After all, as anyone who’s ever owned an Apple product knows, the words “Assembled in China” always immediately follow that statement on every device.

<< PREVIOUS PAGENEXT PAGE >>