TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

The Martin Agency

Here’s a Promo for the ‘Martin Agency Kitchen’ We’ve Been Hearing Plenty About

We’re not sure why the multiple tipsters who have hit us up about this since late last week are already giving high praise (filled with many exclamation points) to a program that has yet to even start. But whatever the case, now someone from the Spy line was nice enough to send the above video that perhaps gives us more insight into the Martin Agency Kitchen, which is the Richmond, VA agency’s brand new internship program. There’s not a whole lot of detail to go on at this point as we’ve been told that Martin is currently accepting applications for January but everything’s still in the early stages. For now, you can revel in the brief promo above as well as the hyped-up Kitchen Pitch below:

“Combine 15 overachieving prodigies from the worlds of art, copy, design, film, digital and business, give ‘em actual real-world assignments and you get The Martin Agency Kitchen. No, we won’t bore you with culinary-puns and hackneyed cooking metaphors. Although that would be kinda fun.

We’re here to throw down the gauntlet and ask you if you’re up for the challenge to blow people’s minds with the kickassest of kickass work EVER CREATED.

So are you ready to bring the pain for three months and come home with three completed projects like: a killer music video, new business, branded apps, art installations and alien-grade inventions? Then read on, amigos.”

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Hamburger Helper’s Hand Finds New Employment at Midas

First a message of warning: If you live in an urban area and have a late model SUV, your catalytic converter is at risk. You see, catalytic converters usually contain a small amount of precious metal (gold, platinum) that thieves will steal from your car and sell off. Late model SUVs generally have a catalytic converter that’s easy to remove, especially considering that they sit high enough off the ground for someone to access without too much trouble. Take it from me: You don’t want to walk up to your car one day to see your muffler on the ground. Get that thing welded on at a body shop.

Now to this campaign: The Martin Agency apparently found the Hamburger Helper hand busking on the street corner, and decided to offer it a job as the snarky new golden mascot at Midas. It floats around unaffected by the laws of gravity, insulting consumers about their choices of automotive repair shops.

As you can see, this new mascot is more dick than hand, going so far as to knock on consumers’ doors to tell them they are terrible people and deserve a golden slap print on their face. But, then again, what’s a more effective strategy for selling services than mocking the customers you’re trying to attract?

Pizza Hut Launches Review (Updated)

We’ve received confirmation that Pizza Hut is indeed reviewing its creative ad duties, which have been handled by The Martin Agency for the last three-and-a-half years. We’ve been told, though, that the Richmond, VA-based Martin will defend the account, which it beat out Gotham for at the end of 2009.

We’re trying to get a comment/statement from Yum! Brands-owned Pizza Hut, which worked with BBDO for 20 years prior to moving its account to the Martin Agency. Some of the latter’s most recent work for the chain includes this year’s “Hut Hut Hut” pre-Super Bowl push (see after the jump). No word yet if Pizza Hut’s review includes the digital and social components, which Martin also took over on two years ago, but we’ll hopefully have some clarification this afternoon.

Update: Pizza Hut has issued the statement below regarding the move. We’ve been told that the review involves just the advertising account as Martin doesn’t actually handle digital and social. Huge in fact manages e-commerce for the brand and TracyLocke is handling the latter.

“Pizza Hut is continually looking at fresh ways to enhance its marketing efforts and strengthen relationships and points of engagement with pizza lovers. As a result, we are conducting an advertising agency review. We are thankful for the commitment The Martin Agency has made to our business over the past 3 1/2 years and have invited them to participate in the review process. We will not disclose the other participating agencies nor additional details regarding the search.”

Read more

Martin Agency Cuts Some Staff

We’ve been yelled at all week on the Spy line about not updating what’s going on with cuts at the Martin Agency, so here you go. An agency spokesperson has confirmed that as of today, Martin’s Richmond, VA HQ has let go of 13 staffers (or two percent) of its workforce across departments.

As a result of Martin Agency’s move, the total staff count across Richmond and its NY outpost has decreased from 524 to 511. While not quite as severe as the six percent reduction last year, we’ve been told that this latest round is due to various things including clients cutting back, switching skill sets, etc. From what we’ve been told, the Martin camp is offering those affected by this week’s cuts severance, outplacement services and even an offer to pay the agency they’re interviewing with half of their first month’s salary, up to $4,000, if said agency picks them up in the next 30 days.

Martin Agency, Benjamin Moore Make Over Main Streets…with Help from Brad Pitt

“Main Street Matters,” The Martin Agency’s first campaign for Benjamin Moore since winning creative/media duties for the paint brand back in February, celebrates local businesses in the US and Canada. From today until June 30, users can visit paintwhatmatters.com and vote for a town to receive a Benjamin Moore makeover. Painting and renovations will then take place in 20 cities from July until May 2014.

Brad Pitt lends his simpering voiceover (can’t help but think of his Chanel ad) and star power to Benjamin Moore’s video spot, with lines like, “Drug stores that still make milkshakes with real ice cream…matter.” The video–a slideshow of old-timey American storefronts–isn’t exactly scintillating, but of course the idea of supporting local communities hits a soft spot in my small-town girl heart. Using digital outreach to revitalize mom and pop places is a smart, noble idea. I just wish the campaign’s design sense didn’t also need a makeover.

Credits after the jump.

Read more

And Now, a Heartwarming Exchange Between an Agency Prez & CCO

This actually happened a few days ago, but we figured a good warming of the cockles was in order to kick off yet another work week. If you haven’t heard, Martin Agency president Mike Hughes has been battling cancer for some time now and began documenting what he’s going through under hospice care via his blog, “Unfinished Thinking (and now there’s a sister blog as well). Well, weeks after his writing commenced, his agency, led by chief creative officer Joe Alexander, sent some love back his way via the tribute site, “We All Love Mike.”

Well, the fond reciprocation has continued as of last week as Alexander sent this note to Hughes that perhaps provides a glimpse into their relationship and perhaps the culture at Martin:  ”Last year, I approached the St. Paul School Board about a scholarship in my dad’s name. He was a lifelong educator in St. Paul and really felt teaching was his “calling.” They loved the idea and I’m happy to say we have a first winner. It’s an annual award that will be given to a minority male graduating senior who has committed to majoring in education in college. Just thrilled about this. Wanted to share with you because I know how much you love this kind of stuff – and yeah – I love impressing you, too. That never gets old. Love you, Joe”

As one tipster says, “How many President-CCO relationships in advertising include promoting one’s charitable work, smiley face emoticons and telling each other I love you? Not enough.” Can’t say we disagree.

Pillsbury Doughboy Giggles for Geico

What?!? Is that the Pillsbury Doughboy being used in a non-Pillsbury advertisement? Is that even legal? This is a big deal! Wait, is it a big deal? I mean, it’s not like they’re competitors of Geico’s. You can’t insure your car with baking products and you can’t bake with car insurance. Wait, can you? No…no, you can’t. Yet.

What we have here is an ad-crossover of sorts, which, if you think about it, wouldn’t be that surprising if brands weren’t so super protective of their copyrighted material. You’d think that someone would learn a lesson from Who Framed Roger Rabbit? about that joys of allowing your brands to interact with others. So it’s refreshing to see Pillsbury play ball with Geico and The Martin Agency for a joke about the giggly little Pillsbury Doughboy getting the pat-down from the TSA on his way to a baking convention. Man, that little guy really loves being touched, huh? Credits after the jump.

Read more

Martin Nabs Benjamin Moore Creative, Media Biz

Just over a month after reuniting with Timberland, Richmond, VA’s own The Martin Agency has won AOR duties for Berkshire Hathaway-owned paint manufacturer, Benjamin Moore. According to a statement from the paint brand’s CMO, David Melançon, choosing Martin, which will be tasked with handling North American creative as well as U.S. media buying/planning for BM, wasn’t too difficult. “… We wanted a partner who is highly collaborative,” he says. “It didn’t take much convincing for us to see that Martin is an ideal fit for us and has a proven track record of integrity and creativity.”

In making its decision, Melancon adds that Benjamin Moore opted to meet “quietly with a select few agencies, spending ample collaboration and brainstorm time with the strategic and creative teams” instead of going through the normal review process. According to the parties involved, Martin Agency, which takes over for Mullen on the Benjamin Moore biz, is already working on a print campaign for its new client that will debut this month as well as a full campaign that will roll out later this year.

W+K Alum Martinez Lands CD Gig at Martin Agency

W+K vet Jordi Martinez has headed to Richmond, VA to assume a creative director position at the Martin Agency. Martinez, who just started in his new role this week, will be “ applying his knowledge of the digital space” to various accounts and helping out with new business efforts at Martin, which of course currently boasts a client roster that includes Geico, Pizza Hut, Mentos, the JFK Presidential Library, etc..

During his five-plus years at W+K, Martinez worked out of both the agency’s Portland HQ and the Amsterdam office. While he was at the latter serving as creative technology director, Martinez spearheaded W+K’s Dam Armada unit, which was launched in 2011 and focused on digital solutions, programming and product development. Along with Dam Armada, Martinez worked on the Honda Insight “Let it Shine” Vimeo takeover from 2009 as well as the digital component of Nike’s multi-award-winning “Write the Future” campaign. Martinez’s new boss at Martin, CCO Joe Alexander, says of his new hire, “Jordi’s the complete package—a great talent and an even better dude. He immediately gives us deeper depth across multiple disciplines, especially creative tech.”

To the Wannabe and/or Budding QBs Out There, Pizza Hut, Martin Agency Salute You

Now that pro football fans are stuck in the two-week limbo between the NFL championship games and the Super Bowl (no one gives a shit about the Pro Bowl), let’s try to fill the void with something we overlooked last week that is, well, football-related. Here’s a new effort from Martin Agency for Pizza Hut called “Hut Hut Hut,” which as you can imagine, plays off the latter’s name while highlighting the standard call made by quarterbacks to get the ball rolling, so to speak.

Instead of hiring actual NFL stars, though, this somewhat inviting clip, which is part of Martin’s Super Bowl push for the the Hut, salutes the fans, whether they be high-school football players, average joes, parents and/or their kids. The web effort from Martin also happened to serve as a call for viewers to submit their own “hut hut” clips to Pizza Hut’s Facebook page in the hopes of cutting a user-generated version to air in time for the Super Bowl pre-game run-up. Unfortunately, deadline expired on Jan. 20, but we’ll see what agency and client came up with on Feb. 3. Credits after the jump.

Read more

NEXT PAGE >>