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What The…?

‘Let’s Get Social’ Will Make Your Ears Bleed, Steal Your Soul

Warning: For your own safety, do not attempt to watch the video embedded above unless you are an extreme masochist.

We were kind of hoping that if we ignored it, this one would just go away but it appears we’re not that lucky, so let’s talk about “Let’s Get Social,” the social media marketing anthem from hell.

Introduced as “a very special treat,” which could just as accurately be applied to waterboarding, the song is an assault on the ears and any semblance of intelligence in the listener. With soul-sucking lines like “I’m hoping you’ll share my stuff, and tweet it to the world,” over a bland generic backing track, there are really no redeeming qualities about “Let’s Get Social.” The lead singer (who I’ve chosen not to name out of compassion) doesn’t have a bad voice, and that’s about the only positive thing you can say. Unfortunately, during the chorus the guy who introduced her (again, not including names) joins in with some truly awful backing vocals. After about a minute, when you think there’s no way they could possibly keep this going and/or about the time you start banging your head against the desk hoping to render yourself unconscious, the second verse begins. The audience is invited to join in for a break to post selfies and shit, because this is a song about social media, after all. Just when you think it couldn’t get any worse, background guy begins the most terrible rap you’ve ever heard, which forms a bridge back to the chorus (just what you were hoping for!). It’s an unholy clusterfuck of social media marketing self-importance and people making music who really shouldn’t have anything to do with music. You’ve been warned.

This abomination, in case you were wondering, was a warm-up for a keynote panel at this year’s Social Media Marketing World. Hopefully none of you people were there to suffer through this first-hand.

Leroy & Clarkson Goes Black (Comedy) with ‘Mad Men’ Spoof

New York’s Leroy & Clarkson certainly went all in with “Don-O-Mite”, its Blaxploitation ‘Mad Men’ parody.

The agency also went all out to promote it: here’s the tumblr page and the reddit post and the fake Amazon book reviews (!!) and the tweets pushing it to everyone from The New York Times to Key & Peele.

“Sugar Hills Holloway” brings the mutha fuckin’ mayonnaise, et cetera.

Credits we can’t read on a fake poster after the jump.

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Japanese Vitamin Water Spot Is So Much More New York Than You

Vitamin Water is obviously a CP&B client, but we have very little info for this slightly insane Japanese spot other than the fact that one Himanshu Kumar, aka “Heems” of Dat Racist, wrote the music and that DIESEL artistic director Nicola Formichetti may have provided something resembling creative.

Heems tweeted it out to the world yesterday before proclaiming himself the new, less recognizable Bill Murray. Not sure we agree…

Google translate isn’t helping much, but we’ll go with it anyway: how often do you see an ad repping the theater/restaurant you kept telling everyone you wanted to check out last year if only it weren’t a 65-minute subway ride away? We did glean this nugget from the translator:

“The flavor deployment bright colors, you can enjoy to choose what you like to suit lifestyle and mood, the condition of their own throughout the day.”

Accurate.

The key question: is this submission stranger than the 2012 CP&B spot after the jump?

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Vidal Partnership Inspires Other NY Highrise Workers with Duct Tape

Santiago Luno Lupo and Percy Bustos, who work as copywriter and art director, respectively, at midtown’s Vidal Partnership, recently felt the urge to inspire their fellow Manhattan office drones.

While their resources were limited to five windows and a bunch of stray duct tape rolls, they managed to turn the materials at hand into a personal project called “Windowisdom” complete with its own Tumblr page.

Here’s your clip:

The project is, in its own creators’ words, a weekly five-word message designed to inspire others who have to take the subway (or, God forbid, the PATH train) home from their own high-rises every night.

We’re not huge fans of smiling, so we can’t determine the ultimate effect such messages would have on Vidal’s neighbors in the A&E building.

We do sometimes feel certain sensations when glancing out of our office windows at the Guy & Gallard, Chase bank and second-story gym across the street. But those sensations are, in order: hunger, poverty and shame.

Gary Busey Talks to Things for Amazon Fire

When an ad starts with Gary Busey saying “If you’re like me, you like talking to things,” you know you’re in for a weird ride, and the 60 second Amazon Fire spot from Wongdoody certainly lives up to that expectation.

Busey initiates conversations with a lamp, his pants, and a bell, as well as thanking the fish in the ocean for being there. He also yells angrily at Roku to “Find Gary Busey!” — obviously the spot is designed to highlight Amazon Fire TV’s voice recognition feature, which Roku lacks. If you’re easily made uncomfortable, you may want to skip this one. But then you probably already knew that. This is Gary Busey we’re talking about here.

McKinney Ruins Integrity of Battle for Mentos

McKinney continues in the wacky route with their new spot for Mentos, the 30-second “Never Surrender.”

“Never Surrender,” which marks both the first U.S. television spot for Mentos Gum and the first work for Mentos out of McKinney’s New York office, is set at an actual medieval castle and employs Monty Python and the Holy Grail-style goofiness. The hero of the ad is a happy-go-lucky soldier who is impaled by a dozen or so arrows but will not surrender until his gum loses its freshness. “You are ruining the integrity of battle!” exclaims a disgruntled enemy combatant. The spot ends by introducing the new tagline, “Long Last the Fresh.” While not quite funny, the ad does succeed at least at being memorable for its utter goofiness, and it’s easy to imagine a certain type of viewer repeating the “You are ruining the integrity of battle!” line, so the spot could work to spread awareness for Mentos’ new-ish product. Stick around for credits after the jump. Read more

Figliulo & Partners Coins New Term, Defies Laws of Nature for Sprint

Figliulo&Partners, who partnered with Sprint in November, have just launched the new integrated campaign called the “Frobinsons,” promoting the Sprint Family plan, a new pricing plan allowing consumers to decide who they consider family.

“The American family has changed. Our families today are more than our relatives, but also our friends, our neighbors – basically all the people we love,”explains Jeff Hallock, Sprint’s chief marketing officer.

The “Frobinsons” campaign, which was created in partnership with DigitasLBi and MediaVest, will unfold as an episodic story over the coming months and, we’re told we can expect “surprising cameos from stars of sports, music, screen and stage” in the future. For now, the campaign has launched with two, 30-second spots introducing the framily Frobinsons. The first, “Meet the Frobinsons” introduces all the different friends and family making up the group, as well as the word “framily” itself, and should give us an idea what to expect from Figliulo&Partners in the future. The Frobinsons, we learn in the spot, are a strange bunch. There’s the daughter, constantly surrounded by animated birds, who appears to only speak French. Then there’s the son with the southern accent who spends his time crafting miniatures.

Strangest of all, though, is the father, a hamster voiced by Andrew Dice Clay who objects the “framily” term. Yeah, a hamster. Obviously they’re going for the “families come in all shapes and sizes” message here, but is having a hamster dad really the way to go about this? The mother is presented as the sane voice of reason in the group, despite the fact that she is married to a frucking hamster. “Framily Portrait” spends some time examining each member of the extended framily, including a few characters you don’t meet in “Meet the Frobinsons.” The characters (especially the new additions) in the spot and the way they’re presented give “Framily Portrait” a quirky Wes Anderson quality, probably the direction this campaign will take going forward.

The two broadcast spots will air tonight across national network and cable TV, with an angry rant from One Million Moms expected by the end of the week. In addition to broadcast the campaign also includes “in-store along with a number of digital and social extensions,” with print and out-of-home extensions of the campaign in the coming weeks. Stick around for “Framily Portrait” after the jump. Read more

Defy Media Nauseates with Hot Pockets ‘Sandwich Showdown’


There are no words to describe just how awful SMOSH’s “Meat Vs. Crust Rap Battle” is. The video is leading voting for Defy Media’s new digital campaign for Hot Pockets (two words innocent enough on their own, that, when combined, provoke an unmistakable feeling of terrible nausea).

Defy Media’s campaign for the lazy college student’s standby, fresh off a recent product recall due to possibly tainted meat, is a March Madness style bracket battle called “Sandwich Showdown.” The musical competition, which began March 18th and is timed to coincide with March Madness, pits #TeamMeat against #TeamCrust; with SMOSH and The Warp Zone facing off to win the chance to represent #TeamMeat, and Brittani Louise Taylor facing Taryn Southern to represent #TeamCrust. Voting for “Sandwich Showdown,” which takes place at Hot Pockets’ Facebook page, is still in its semifinal stage. So if you’d like to cast your vote such gems as “I’m in Crust with You” and “Love at First Bite” you only have eleven days to do so. To be fair, the other entrants aren’t so bad as SMOSH. Brittani Louise Taylor‘s “I’m In Crust With You” is affably ridiculous in a much more watchable way, complete with life size Hot Pockets guy as her long-lost love. She gets my vote, or would if I cared enough to cast a vote at least.

“We’re pumped to put our own musical spin on the Hot Pockets brand for the ultimate Sandwich Showdown,” said SMOSH’s Anthony Padilla and Ian Hecox. “This is going to be a delicious lyrical competition like you’ve never seen and we can’t wait to face-off and let our viewers decide which one of us reigns supreme.” This statement marks the only recorded instance of “Hot Pockets”and “delicious” being used within two sentences. Stick around for “I’m In Crust With You” after the jump, and if you haven’t seen it you owe it to yourself to check out Jim Gaffigan‘s Hot Pockets bit, which I can’t help thinking of every time I hear anything to do with the culinary missiles of misery. Read more

Ilulissat Water Taxi Creates Trailer Parody Ad

Ilulissat Water Taxi, a company offering chartered tours of Greenland via, you guessed it, water taxi, released this tongue-in-cheek trailer parody.

Set up as a parody of the typical Hollywood trailer (complete with “In a world…”) beginning the ad for Ilulissat combines humor with footage of Greenland, while also introducing viewers to Ice Force One, the custom-built Targa 25.1/Tarfish boat built specifically for Ilulissat in 2013. The 2:15 spot has an unusual way of showing off the best features of Ilulissat while maintaining a humorous tone — such as remarking about whales, “These giants of the sea are so gracious that you will feel them connect with your soul.” The narrators take on Hollywood trailer voiceovers is also pretty spot-on, although the spot makes the leap from tongue-in-cheek to cheesy towards the end. Watch the highly unusual spot for yourself above, and head on over to Ilulissat Water Taxi’s website if you want to go see glaciers and whales and stuff.

Pereira & O’Dell Explains ‘Hunkvertising’ on ‘Nightline’

San Francisco-based Pereira & O’Dell were recently invited onto ABC’s Nightline for a segment exploring the recent “hunkvertising” trend, and even created a “hunkvertisement” for the show.

The five-minute segment, entitled “The Art of the ‘Hunkvertisement’” features executive creative director Jaime Robinson and Renuzit director Chris Applebaum explaining the phenomenon to Nightline reporter Nick Watt. After exploring the ins and outs of “hunkvertising” the pair, along with the rest of their team, coach Watt on how Nightline can appeal to more women, and even film a 30 second “hunkvertisement” for the program produced in-house by P&O’D.

It’s kind of fun to watch Watt struggle with the concept of mixing male sexual objectification and humor in ads targeting women, which he at one point labels “bizarre” and then attempt to star (rather uncomfortably) in his own advertisement. Nightline approaches all kinds of reactions to the supposed trend, including the idea that these kinds of ads empower women, that it’s sexist to assume women need a hot guy to sell them kitchen and household items, and the crazies at One Million Moms doing what they do best (being crazy). The segment runs through a number of prototypical “hunkvertisements” in their examination of the phenomenon, notably Renuzit’s “Scent Gents,” which we’ve included after the jump. Read more

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