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Wieden & Kennedy

W+K Planning Vet Burg Splits for New Portland-Based Gig

daveburgAfter spending nearly the last five years at W+K, where he most recently served as strategic planning director on P&G corporate, Dave Burg has left the agency’s HQ to join up with fellow Portland operation, Roundhouse. Burg has now assumed the role of head of planning at Roundhouse, a creative agency that works with clients including Microsoft (on Xbox, primarily), Red Bull and Adidas.

During his time at W+K, meanwhile, Burg not only led strategy on P&G projects (“Proud Sponsor of Moms” campaign, for example) but worked on Dodge and Target and served as planning director on Coca-Cola including past Super Bowl efforts like the polar bear work during the last Giants-Patriots battle. Prior to W+K, Burg spent four years at Leo Burnett Chicago as a senior brand strategist, leading day-to-day duties on the McDonald’s national account. No word yet on if there are plans to replace him at W+K, but we’re checking. Update: W+K is “reallocating resources internally” following Burg’s departure.

W+K Launches the Only Interactive Site Where Hair Plays Huey Lewis Songs

W+K Portland has unveiled “The Power of Hair” for Old Spice, the “newest, never-been-done-before interactive digital experience.”

The new site is an extension of W+K’s “For Hair That Gets Results” campaign promoting Old Spice’s new haircare and styling products, featuring the same anthropomorphic hair, and comes on the heels of the “Boardwalk” and “Meeting” spots Old Spice debuted late last month. Visitors to “The Power of Hair are greeted by a testimonial video with a young man extolling the virtues of Old Spice’s hair products. Predictably, this includes attention from the ladies and respect around the office. Less predictably, this includes Huey Lewis songs. “When you’ve got great hair like this, you’d be surprised by how many Huey Lewis songs it can play on the piano,” the now bald man says.

Visitors to the site are then asked to pick a Huey Lewis song, and the hair (which by now has slithered off of the guy’s head) will play them on piano, occasionally adding in some percussion. You can pick from among 29 of Lewis’ greatest hits, including “The Power of Love,” “I Want a New Drug,” “The Heart of Rock n’ Roll,” “Bad is Bad” and “Doing It All for My Baby.” It’s a pretty absurd idea (and yeah, we’re pretty sure no one has done this before), but then this is the kind of silliness we’ve come to expect from W+K’s work for Old Spice and a fitting extension of the “For Hair That Gets Results” campaign, complete with a perfect title. Give “The Power of Hair” a try above or at the site, and stick around for credits after the jump. Read more

W+K Portland Unveils ‘Join Together’ Follow-Up Called, Yes, ‘Separate Together’

Last month, W+K Portland launched the “Be Moved” brand campaign for Sony with the broadcast spot “Join Together.” Yesterday, W+K revealed the follow-up, the four minute (and change) documentary, “Separate Together.”

“Separate Together” brings together Bruce Zaccagnino, the creator of Northlandz, the world’s largest model railroad located in Flemington, New Jersey, and Matt Albanese, a photographer who specializes in miniatures. The documentary takes place within Northlandz’s “52,000 square foot exhibit space featuring dozens of tiny towns, three-story papier-mâché mountains and hundreds of toy trains snaking through a warren of tunnels, past tiny windmills and over bridges made from thousands of toothpicks.” Albanese captures Northlandz in a unique way, utilizing the Sony QX100′s ability to fit into tight spaces to capture unique shots that wouldn’t have been possible with other cameras. It’s a great way to show off the QX100′s unique capabilities in fun, charming way.

The documentary is accompanied by an experience site which lets you explore Northlands from the unique vantage points available with the QX100, letting viewers zoom in on different areas and take their own shots, which they can then share on social media. It’s a great extension, and a fun way to explore the charm of Norhtlandz without having to make the schlep to Jersey. Stick around for credits and “Join Together” after the jump. Read more

Heineken Responds to ‘The Odyssey’ Authenticity Doubters

Following the release of W+K Amsterdam’s “The Odyssey” last week, Heineken has released a tongue-in-cheek response to the comment section skeptics who questioned the spot’s authenticity.

The 2:10, presented as “the genuine response of our official PR representative Dymfke van Der Gaal,” replies directly to YouTube commenters who publicly questioned the authenticity of the individual talents in “The Odyssey.” As evidence, Heineken presents the casting calls for the guys in the ad, which are predictably goofy. In addition the PR response video, Heineken has also uploaded the casting calls for each of the talents featured in “The Odyssey.” The PR response fits well with the lighthearted tone of the campaign, and reinforces its core message. As Sandrine Huijgen, Global Communications Director at Heineken puts it, “When we saw the comments about The Odyssey TVC, we wanted to show that there are no boundaries between real and fake, proving that real men have unique skills, and everyone is legendary at something.” Stick around for the original “The Odyssey” spot and credits following the jump. Read more

Broncos Mascot Faces Another Long Week in W+K NY’s ‘Jersey’ Spot

In a timely follow-up to last week’s humorous “Long Week” spot, W+K NY have released “Jersey,” the latest in their “This Is SportsCenter” campaign.

The 17 second “Jersey” features SportsCenter anchor Stuart Scott and Broncos mascot Miles. Miles, depressed enough after seeing the Broncos steamrolled in the Super Bowl, prepares for what is presumably his end of the bargain following a losing bet with Seahawks mascot Blitz, and Scott feels for him. For the Denver mascot, it’s going to be another long week. “Jersey” is a fun continuation of the mascot rivalry W+K explored with “Long Week,” although we’re guessing Broncos fans won’t be so amused. Stick around for a second look at “Long Week” after the jump. Read more

W+K’s New ‘This is Sportscenter’ Ad Showcases Big Game Mascot Rivalry

More from W+K, as W+K New York have unveiled their latest “This is Sportscenter” offering.

The 30 second spot, “Long Week,” celebrates Super Bowl XLVIII with a fun look at the rivalry between Denver Broncos’ mascot Miles and Seattle Seahawks’ mascot Blitz. Set in an elevator on ESPN’s Bristol, Connecticut campus, the spot stars SportsCenter hosts Jay Crawford and Steve Levy, who witness a tense, awkward exchange between the rival mascots. Credit has to go to director Jim Jenkins and the guys playing the mascots for perfect comedic timing. At the end of the spot, Everett and Levy reveal that the two mascots have been engaging in such behavior all week. Hopefully Miles and Blitz don’t kill each other before the big game.

The timely “Long Week” is designed to promote ESPN’s weeklong coverage of Super Bowl XLVIII, which began yesterday with ESPN Radio’s Mike & Mike kicking off 115 hours of TV and radio programming from New York City. ESPN’s programming originates from their Herald Square and Times Square Studios all week, up until Superbowl Sunday. Keep an eye out for “Long Week” during that coverage. Credits after the jump. Read more

W+K, Coca-Cola Pre-Release Big Game Ad, ‘Going All The Way’

W+K Portland and Coca-Cola have pre-released their Super Bowl ad, “Going All The Way.” One of two big game spots for Coca-Cola, “Going All The Way,” was shot in Ashwaubenon, a suburb of Green Bay, Wisconsin, with the exception of the final moments, which were shot at Lambeau Field.

The 60 second spot, directed by Jake Scott and set to House of Pain’s classic “Jump Around,” tells the story of Adrian, a small high school football benchwarmer who finally gets his chance to shine. “Don’t mess this up again, Adrian,” his teammate says when he’s put in the game, telling us all we need to know about Adrian’s past on the playing field. But things break Adrian’s way, and he’s given the opportunity to make the play of a lifetime.

Most of the cast of “Going All The Way” was made up of actual Green Bay-area residents, and Lambeau Field’s groundskeeper of 17 years has a featured role in the spot. “‘Going All The Way’ is a story that celebrates a young man accomplishing his dreams. It’s also a celebration of the amazing town of Ashwaubenon, Wis. coming together and our wonderful partnership with the city of Green Bay,” said Katie Bayne, President, North America Brands, Coca-Cola North America.

The feel-good spot will air during the second half of the Super Bowl, while Coca-Cola’s other big game ad will air during the second quarter. This marks Coca-Cola’s eighth consecutive year advertising during the Super Bowl. To celebrate the launch of “Going All The Way,” Coca-Cola has pledged to donate $50,000 to the Boys & Girls Clubs of America’s Triple Play program when the spot reaches 10,000 shares. So please feel free to share “Going All The Way” with friends, family and colleagues. Stick around for a behind-the-scenes video about the making of “Going All The Way” after the jump. Read more

Old Spice: ‘Anthropomorphic Hair Will Get You Laid’

W+K Portland has been very, very busy for Old Spice. First it was body spray with the “Smellcome to Manhood” campaign aka “Mom Song.” Then last week it was the triumphant return of Isaiah Mustafa and the “Interneterventions” surprise online campaign. Now, breaking the consistency of strange portmanteau puns is “For Hair That Gets Results,” marketing Old Spice’s line of hair care and styling products.

The first 30-second spot, “Meeting,” finds a studly studs mop of hair jump off his head and get a girl’s number. The lesson? If, young man, you pull this move, you’ll get a phone number that connects to a voicemail message that says, “Hey, I can’t come to the phone right now. I’m either studying for my master’s degree or having a tickle fight with my friend, Consuela. (Giggles.) Stop it, Consuela, I’m going to get you!” Yep, pretty cool.

The second, “Boardwalk,” teaches young men another valuable lesson. You see, a lady wants your hair to tell her if you can put in baby in her. You know, through the means of sexual intercourse or via a mechanical claw. Credits after the jump.

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‘The Man Your Man Could Smell Like’ Returns with ‘Interneterventions’ for Old Spice

mustafaweb

Isaiah Mustafa, “The Man Your Man Could Smell Like,” returns for W+K Portland’s new “Interneterventions” campaign for Old Spice from executive creative directors Susan Hoffman and Joe Staples (full credits forthcoming, we hope).

W+K created nine fake websites for the campaign, for products such as “100% Black Leather Sheets,” “Illegal Neck Workout Machine,” “The Push Up Muscle Shirt,” and “Soul Patch Powder.” When users visit these site they are met with an “Internetvention” from Mustafa, who chides them on their poor life decisions and suggests that they can start turning things around by using Old Spice. There are nine separate executions for the nine different sites, each employing (like the sites themselves) W+K’s often imitated brand of humor. Visitors can also choose to prank their friends by forwarding them the sites on social media, a pretty clever way to get people to spread the campaign. Since the sites and the executions themselves are fun to watch, people may actually be driven to share the links. I mean, why wouldn’t you forward your buddy a link to “Brodominiums,” the condominiums located inside a gym?

Internetervention

Let Us ‘Join Together’ for W+K’s Celebration of Sony Artistry, Engineering

If you were watching the Golden Globes last night, you may have caught the debut of W+K Portland’s “Join Together” spot for Sony, which will run for the next six weeks.

The new work (perfectly set to The Who’s “Join Together”) celebrates Sony’s longtime practice of joining a “steadfast passion for artistry and commitment to engineering” in a matter of 90 seconds. Directed by Imperial Woodpecker Stacy Wall , the spot also comes equipped with its fair share of star power, whether it be director/Knicks mascot Spike Lee (filming with Sony’s 4K CineAlta camera), Academy Award-nominated actress Quvenzhane Wallis (now starring in Sony Pictures flick, Annie), actor Grizz Chapman of 30 Rock and Columbia Music artist, DJ Cassidy. In the process, the spot highlights a wide range of Sony’s most iconic products and innovations.

The broadcast effort is supported by the “Be Moved” brand experience site, and four product-focused online videos: “Inventing Furniture,” “Eyeballs,” “Skeptics” and “Floor Plan.” These online videos highlight some amazing new technology from Sony with a dash of light humor. Check out “Skeptics” below, and stay tuned for “Eyeballs” and “Floor Plan,” along with credits, after the jump.

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