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CP+B, Arby’s Now Bust Subway’s Chops in Long-Form

We guess things have come full circle in a sense with CP+B’s “Slicing Up Freshness” campaign for Arby’s, which kicked off with two spots at the beginning of October and now closes out the month with a long-form version of the campaign. This time around, director Larry Charles, the agency and client take a closer into the world of “Slicing” star and former New York detective Bo Dietl, who’s hellbent on exposing that Subway’s meat is anything but freshly sliced–unlike, say, Arby’s.

The significant difference between this mini-doc and the original spot starring Dietl, though, is that there’s no real mention of the plant in Iowa where some of Subway’s meat is sliced. If you recall, just days after the original spot aired, Arby’s faced a backlash from the prideful folks of Mount Pleasant, IA  who felt their town and state were being disparaged–hence, the tweak. We can understand their feelings, but we think it was Subway that took the large portion of the beating here. Credits after the jump.

WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly

VP EXECUTIVE CREATIVE DIRECTOR(s): Alex Burnard

CREATIVE DIRECTOR(s): Scot Kaplan, Vladislav Ivangorodsky, James Maravetz

ASSOCIATE CREATIVE DIRECTOR(s): Mark Schruntek

VP DIRECTOR OF VIDEO PRODUCTION: Chad Hopenwasser

EXECUTIVE INTEGRATED PRODUCER: Lisa Effress

JUNIOR PRODUCER: Kelli Espinoza

LIVE ACTION PRODUCTION COMPANY & CITY: Independent Media, Inc.

DIRECTOR: Larry Charles

EXECUTIVE PRODUCER: Susanne Preissler

LINE PRODUCER: Lindsay Skutch, Beth Aranda-Hodzic

POST PRODUCTION & CITY: Method NY

EXECUTIVE PRODUCER: Robert Owens, Angela Lupo

PRODUCER: Matthew Engel

LEAD COMPOSITOR: Aidan Thomas

VFX SUPERVISOR: Gil Baron

SET SUPERVISOR: Rob Hodgson

COMPOSITORS: Sean Wilson, Marty Taylor, Ian Holland, Matt Welch

DIGITAL MATTE PAINTER: Marc Samson

EDITORIAL COMPANY & CITY: Cut + Run NY

EDITOR: Jay Nelson

EXECUTIVE PRODUCER: Melati Pohan

ASSISTANT EDITOR: Ben Jones

FOOD SHOOT PRODUCTION COMPANY & CITY: Assembly Films NY

DIRECTOR: Kevan Bean

EXECUTIVE PRODUCER: Gloria Colangelo

LINE PRODUCER: Pete Dever

PRODUCTION SUPERVISOR: Kerri Johnson

EXECUTIVE INTEGRATED MUSIC PRODUCER: Caitlin Rocklen

SOUND MIXER COMPANY: Lime Studios & Beacon Street Studios

SOUND DESIGN COMPANY & CITY: Jeremy Brill

MUSIC SUPERVISOR: Chip Herter

VISUAL EFFECTS COMPANY & CITY: Method Design LA

CREATIVE DIRECTOR(S): Mike Sausa, Steve Viola

PRODUCER: Dan Masciarelli

 

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