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CP+B Promotes ECD Alex Burnard to New ‘Insurgent’ Role

Well, it’s not the quite the “hidden role” as labeled by tipsters, but yes, we’ve received confirmation that Alex Burnard, most recently VP/executive creative director at CP+B, has been promoted to the newly created position of “innovation insurgent” at the agency (which of course is no stranger to such a title). Burnard, or “Burnie” as he’s known, has been with CP+B for nearly 15 years and is based out of its Miami hub, where he’s led creative on campaigns including the Subway ball-busting effort for Arby’s as well as past projects for Coke Zero and Under Armour.

From what we’ve been told, Burnard will serve as a jack of all trades in his new role, which he assumed last week, making himself to available to all creative teams across accounts within the network.

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