Never heard of Australia’s Cascade Brewery? Well, to Aussies, the place is legendary. The brewery, founded in Tasmania in 1824, predates the Commonwealth of Australia by 77 years, and to this day it still produces its own malt for beer from locally grown barley. To promote Cascade (now owned by Foster’s), Droga5 and production company Revolver were given the somewhat difficult task of emphasizing the brewery’s charm without sacrificing its integrity.
Instead of taking the Sam Adams route and employing the rocking riffs of George Thorogood and the Destroyers to underscore the brands devotion to quality, Droga5 opted for Nylon Studios composer and Australian native Blair Joscelyne to give the ad a quaint, almost otherworldly feel. Add to that the scenic Australian countryside and, wow, a brand of Australian beer that isn’t threatening you with an ass-kicking in its commercials.
Sure, Miller and Anheuser-Busch will try to make you laugh, but when was the last time either of them took you on an adventure?
Credits after the jump.