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Archives: May 2011

Arnold Invades Australia

After opening up shop in Amsterdam in 2010, Arnold is turning its attention to the land down under in 2011 as the agency is aligning with Australia-based sister Havas unit The Furnace to form the new entity, Arnold Furnace. While you wait for it to roll off the tongue, Arnold Furnace is opening up offices in Melbourne and Sydney. One of the main reasons for the expansion, according to camp Arnold, is the “increasing” international work for existing clients including Carnival Cruise Lines, Ocean Spray and Progressive, which both Aussie offices will support.

As for the leadership at Arnold Furnace, it will consist of current Furnace managing director Tony Singleton and joint national creative directors Paul Fenton and Tom Spicer. In terms of staffing, the Sydney office will house approximately 60 employees while Melbourne will have 15.

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Tuesday Odds and Ends

-R/GA don Bob Greenberg shares thoughts on the 2011 Next Awards (above).

-Deutsch New York and Unit 9 teamed up to launch an AR challenge for Green Lantern. link

-Among other things of interest during Internet Week in NYC is the Digital Archaeology exhibit. link

-Here’s another look at similarities in TV advertising, starring Old Spice. link

-Quick 2011 Cannes Lions fact: A total of 28,828 entries from 90 countries across 13 categories have been submitted.

-Jon Hamm says he’ll be directing the eventual season premiere of Mad Men. link

-Fallon’s Cadbury’s ad offends Naomi Campbell among others, gets pulled. You seriously don’t want to piss off Naomi Campbell. link

-Agency CD-turned-director Shyam Madiraju‘s Bangalore/L.A.-based content studio Gobsmack! will be repping Anonymous Content in India for TV commercials.

 

 

Dave Evans Leaves Saatchi for Prodco Side

After spending nearly two years at Saatchi & Saatchi LA, Dave Evans is headed over to Ann Arbor, MI-based digital production–sorry, “interactive development”–company, Hook, where he will lead strategy and development. During his time as executive integrated producer at Saatchi, Evans worked on notable campaigns including Toyota “Swagger Wagon” and lest we forget, the agency’s infamous “Nog Pong” holiday effort.

Prior to Saatchi, Evans was a senior integrated producer for nearly two at CP+B, where he led production efforts for clients including Burger King, Microsoft and Coke Zero (“Rooftop Racer,” for example). Though Evans is technically moving from agency to production side, Hook’s client roster includes Goodby, Droga5 and Saatchi among others so he’s really not too far removed. So why the move? “My agency focus was always to bring improved interactive & integrated strategy and resources to the creative environment,” Evans tells us. “In Hook, I saw an exciting opportunity to merge my agency side experience with Hook’s blend of tech savvy and creativity. Their instinct for developing playful brand engagements is massively appealing and smart – I bring the client and agency view to expand Hook’s reach.” Good luck with that, sir.

 

 

Intel Tech Makes Wedding Photography More Interesting Than You’d Think

Just months after Amsterdam Worldwide brought us the adventures of “The Sartorialist,” a seven-minute film that helped inaugurate the “Visual Life” blogger profile series for Intel, the agency returns with the next installment, “Kitty and Lala.” This latest short film follows the aforementioned pair, who are Chinese wedding photographers and as you’ll see, aren’t your standard hired guns trying to capture moments of wedded bliss.

Aided by a bouncy, playful electro-IDM tune and vivid imagery of Beijing landscapes and street scenes, the film manages to depict two entrepreneurial artists at work without overdoing it with the Intel branding/Core Processor promotion. Though the technology did seem to work wonders for Kitty and Lala. We’ve been told several new Visual Life films are in development. Credits after the jump.

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CHI Creative Team Soon Headed to DDB Chicago

Now that he’s been CCO of DDB Chicago for well over a year now, it looks like Ewan Paterson is feeling comfy enough to entice a couple of old mates from his former stomping grounds, CHI London, to join him in the Windy City. We’ve received confirmation that the creative team of Matt Collier and Wayne Robinson will be leaving their posts at CHI & Partners and will most likely land at DDB Chicago by August (as you know, Visa issues can be a pain these days).

Matt & Wayne started their partnership at Mother before heading to JWT London, where they spent seven years, worked on accounts including Shell and were part of the team that helped win the $600 million global HSBC account from Lowe back in ’04. During their four-plus years at CHI, meanwhile, the pair has been responsible for notable print efforts including Sunday Times “Rich List” among others. Since their is still some lead time for their arrival, Robinson and Collier’s exact titles, start dates at DDB have yet to be revealed.

Along with the CHI alums, DDB Chicago has also added Paul Cohen as head of art.

Who Wants to Win a Giant Pop Tart? It’ll Cost You Two Minutes

There’s nothing like shaking off the rust from a long weekend than watching someone/something like “Nyan Cat Man,” a gym rat who’s dressed up like a cat, apparently hopped up on meth and riding a stationary bike all while hoisting a giant pop tart. Yep, here’s another inclusion to our already feline-dominated internet that comes to us courtesy of copywriter Dominique Curtis and art director Michele Jaret, currently students at Miami Ad School SF (will these MAS kids’ imaginations ever quit?).

The duo is doing some sort of Facebook promotion this month that entails giving away said ginormous breakfast pastry to the person with most “liked” caption for the above clip. You can give it a try and post your own on the Nyan Cat Man wall. What a way to ring in the start of a short week, though we have to wonder how and why this dude doesn’t seem to blink at all throughout this two-plus-minute hallucination.

 

 

Tuesday Morning Stir

-MRM Worldwide alum Yahav Isak joined Digitas Health NY as SVP, project management.

-Vitamix tapped now-Publicis Groupe-owned Rosetta as its interactive AOR.

-Miami Ad School Brooklyn kids propose the “Bump a Smoke” app.

-L.A.-based commercial reps Resource launched a new project for directors seeking prodcos and vice versa called R&D. link

-Yokohama Tire Corporation hired WDCW’s digital marketing arm United Future as its digital AOR.

 

Firstborn Takes Lead Digital Duties on Sierra Mist

Nearly three months after tapping DDB Chicago to handle creative for Sierra Mist, PepsiCo has named NY’s own Firstborn as the lead digital agency for its soda brand. FB won out after a multiple agency review that kicked off in April and as a result, the digital shop expands its ties with PepsiCo as it has also served as lead digital agency for the mega-corp’s SoBe brand since 2009.

As lead digital agency for Sierra Mist–err, make that Sierra Mist Natural now–, Firstborn will handle digital creative, strategy and production, you know, what usually comes with the territory. Expect initial work for the brand to launch this summer.

 

DDB’s Dahlqvist Leaves for New Post at McCann NY

McCann NY/London creative boss Linus Karlsson has lured a fellow Swede over to his agency as Andreas Dahlqvist is leaving Stockholm for New York and joining up with McCann to take on the newly created post of vice chairman, executive creative director. Dahlqvist has spent the past seven years as ECD/managing partner at DDB Stockholm and led the agency on campaigns for McDonald’s as well as VW’s “Fun Theory” and the Swedish Armed Forces online recruitment test efforts.

Before Dahlqvist officially took on his ECD/partner post at DDB Stockholm, he served as creative director for four years at its predecessor agency, Paradiset. The new vice chairman, who started his ad career as an art director back in Sweden, waxes a bit dramatic about his move to McCann, saying, “We are on the cusp of a creative renaissance. Formulas are dying and a fundamental transformation is coming. As I thought about the next stage of my career, I realized that when McCann shifts, the entire industry shifts. The agency’s scale and DNA offer the opportunity to help set new creative benchmarks and standards, which is very exciting.”

Friday Odds and Ends

-Urban Outfitters = ripoff artists. link

-Let the borough wars begin…again. link

-Chicago-based prodco Rascals & Rogues launched a series of spots for Culvers. link

-Who was Wunderman Zed Academy’s Marketer of the Year 2021? link

-Even the top advertising minds have to have a good cry sometimes. link

-Mark Zuckerberg channels his inner Ted Nugent. link

-Some company called Cooliris claims to have created the first 3D ad for the iPad. link

-NYT.com: Ashton Kutcher is an internet pioneer. link

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