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Archives: December 2012

Advertising Jobs: Draftfcb, Column Five, McMurry

This week, Draftfcb is hiring a social strategist, and Column Five needs a producer. Meanwhile, McMurry is seeking a managing content editor, as well as an interactive marketing manager. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Wednesday Odds and Ends

-The 4A’s has announced its call for entries for the 2013 O’Toole Awards, which it proclaims to be “the biggest award in advertising.” We’re sure some would beg to differ. link

-The AKQA-created Nike Training Club app is now available on Android. link

-Speaking of awards, the REGGIE camp is still looking for 2013 judges. link

-First Round Capital returns with another ridiculous holiday video (above) featuring perhaps the most overplayed pop tune of the year. link

-Portland, ME’s own VIA Agency weighs in this season with a “holiday photo helper.” link

-Industry pros weigh in with their 2013 digital marketing predictions. link

-If you have 30 minutes to spare and salivate, try out Applegate Natural and Organic Meat’s bacon yule log. link

-Time Inc. division Targeted Media Health, which focuses on serving pharma and health-related advertisers, appointed Dave Mevorah to the newly created post of national advertising director of sales, and Jennifer McDonald to the newly created TMH New York Sales Manager position, effective immediately.

-Facebook is halting its mobile ad network test. link

Havas Chicago Celebrates New Year’s Drunkenness with ‘Buzzed Buzzer’

A party favor with a built-in breathalyzer may sound like entrapment, but it’s actually designed to encourage binge drinking. Thanks to Havas Chicago, office drunks around the world can now create their own Buzzed Buzzer.

The faux-infomercial (above) advertises the newest holiday-themed make-believe product/service. Apparently at the agency quarters, you can tell a person is drunk if he/she wears a lampshade like a hat. This strikes me as a more formal way to get wasted. No longer do we have to worry about bros icing bros, but now we can bring in the new year with lamp shades and noisemakers. I’m not sure which is more annoying, but if you’re curious, Havas Chicago included instructions for building your own Buzzed Buzzer. Make sure you don’t use the soldering iron while intoxicated.

The infomercial ends with the thoughtful warning: “If your Buzzer Works Don’t Drive!! [sic]” So, as long as you aren’t driving under the influence, you might as well be blowing under the influence when the ball drops.

We Hear: Krinsky In or Out at Hoffman/Lewis?

Lordy, we hate the suspense and we really would like to do less of these come new year (though most of them have been proven to be true). Anyhow, we’ve received several tips regarding the status of one Sharon Krinsky, who has pretty much spent the majority of her advertising career (20+ years) at San Francisco agency, Hoffman/Lewis, led by the “Ad Contrarian” himself, Bob Hoffman. We’ve been led to nothing but voicemails and dead ends when it comes to emails to the agency’s higher-ups, but tipsters allege that the indie shop parted ways with Krinsky last week.

The exec joined the agency as a junior copywriter in 1991, moving up the charts to creative director to ECD/EVP and eventually president/chief creative officer in 2007. Hopefully all is well in Hoffman/Lewis land as we head into the holidays, but either way, we’ll keep you posted. Give us a shout if you know more.

Mekanism Goes 60s Sci-Fi for Holiday Card

What does this little Grindhouse-meets-Plan 9 From Outer Space faux-trailer have to do with the holiday season? Well, nothing, to be perfectly honest. But, it did afford the folks at SF-based agency Mekanism the chance to dress up in ridiculous spandex suits and have fake laser fights. If that’s not a gift from your CEO, I don’t really know what is.

Mekanistas‘ plot is a bit lost on me, but I can safely assume that after shooting wrapped, Mekanism’s employees all wore their suits out to a bar where they got pretty hammered and probably lost their blaster toys. Fuck it, it’s Christmas. Have fun while you can.

Today’s Agency Self-Promo: Integer Gets Dramatic with Slo-Mo, Symbolism and, Yes, Mandolin

Thankfully, the hip-hop genre was not harmed in the making of this latest agency self-promo, which comes to us from Denver-based, Omnicom-owned digital/retail/promo network, Integer. We have to say this is definitely one of the most well-produced in-house clips we’ve seen in recent times, but also perhaps the most self-serious, filled with what sounds like a Mumford & Sons instrumental and various agency activities rendered in slow-motion. Was Integer trying to make its own Super Bowl commercial? We’re not sure, but the tipster who sent this to us pleads, “Seriously, will agencies please stop making these.” We say the more the merrier, even in such tedious instances as this.

Dailey Plays Reindeer Games for the Holiday Headbanger

More like a head-scratcher. With Christmas less than a week away, L.A.-based Dailey, no strangers to the silly of course, decided to ramp up the festivities by promoting their new speed-metal band… Sleigher. No word yet on the inevitable copyright infringement lawsuit.

Sleigher seems to be the brainchild of a few guys who had way too much eggnog and decided to create characters like KlaĆ¼s Von Kringle. Judging by the videos on the HTML 1.0 Sleigher website, the band is a mixture of a holiday joke gone way overboard and a borderline white supremacist fantasy. Apparently, per the press release, Sleigher demo CDs were very popular in Dailey’s lobby, and “inquiries have been made about their availability for other holiday parties.”

I hope this is a joke, but unfortunately, I’m not sure. Either way, Bah! Humbug!

Wednesday Morning Stir

-According to the IAB’s latest report, internet advertising revenues in the U.S. reached $9.26 billion for Q3 of 2012, making the quarter the biggest on record. link

-Since James Franco got a pretty good lathering from Creativity yesterday, we hesitated to post but, eh, why the hell not. Here’s the actor/director/multitasker/classroom sleeper‘s latest work with SXM and Samsung to promote the Galaxy camera. That’s so Franco. Just hope our own Bob Marshall likes this one more than the last.

-Ogilvy Chicago acquired 10-year-old hometown digital agency, The Royal Order of Experience Design. Effective immediately, the team members will become part of Ogilvy Chicago.

-Cheil U.K. turns to Pinterest to wish you a merry Xmas. link

-Not to be outdone by yesterday’s “Facetivus” festivities, iris Miami has brought some GIF-heavy warmth for the holidays. link

-London/NY/LA-based Finger Music & Sound Design has hired Mario Davis as head of film & TV music.

Tuesday Odds and Ends

-Santa Monica/Melbourne-based VFX studio Luma Pictures has brought on Simon Mowbray as creative director/VFX supervisor.

-Staying in Santa Monica, RPA has hired OMD/LA alum Jenny Kim as group media director on the national Honda account, which will apparently be up for grabs soon.

-Here are your YoungGuns 2012 award winners. link

-Mobile messaging/marketing company Mogreet has released a new infographic that aims to show the “drastic open rates” between MMS and in-app advertising. link

-In his latest Round Seventeen blog post, Rich Siegel tells us that the brief needs to be briefer. link

-Um, we’ll just let you provide comment on iris Worldwide’s “Facetivus” celebration (above). link

-Minneapolis-based agency Preston Kelly is thinking environmentally–while naked, of course–this holiday season. link

-L.A.-based commercial prodco Furlined added director Stuart A. McIntyre to its roster.

-The Young Glory folks don’t want you to have to worry about this month’s New Year’s Eve submission deadline submission, so they’re offering a deadline extension–though you’ll have to earn it. link

Let Us Now Raise a Glass to Another Round of ‘Beervertising’

Every year, Denver’s Breckenridge Brewery releases “Beervertising,” a campaign that rips on the over-the-top silliness of beer advertising in general. Last year, Breckenridge dumped on Dos Equis and Corona in their trademark low-budget spots. With the faux-introduction of two new brews, Breckenridge and Denver agency Cultivator take on the “Ultra” and “Lime” beer types, as well as the concept of how craft brewers are depicted in marketing.

“Ultra” is an obvious shot at uber-light beers (Michelob Ultra most obviously), because really, if you’re looking for a low-calorie alcoholic beverage, why are you even drinking beer? No, really, why are you drinking beer? Stop it, you. Just stop it.

The campaign rounds out with “Lime-Flavored Beer,” a shot at Bud Light Lime and Miller Chill, if you even remember the latter. And, for those wondering how low-budget these ads cost, they were apparently all shot in a day for a $10K budget. When you consider that the spot has the same person doing all the creative directing, copywriting, art direction and video direction, this seems actually plausible. Credits after the jump.

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