TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Archives: January 2013

Here’s Yet Another Quickfire Super Bowl Q+A, This Time with a Carmichael Lynch Exec

Our pre-Super Bowl coverage rolls along as we bring you yet another quick Q+A with an agency exec, this time with Carmichael Lynch’s Joe Germscheid, who’s been with the Minneapolis-based IPG agency since 2009 and currently serves as partner/director of consumer engagement.

 

1. What ads are you most looking forward to this year?
Since so many of the ads have been released already, I’d have to say I’m looking forward to the way the public reacts to a few, instead of the ads themselves.  For example, we’ve all seen the Mercedes teaser with Kate Upton.  Since so many people got in a tizzy about it and really thought it was their actual ad, I wonder what the buzz will be when they see a completely different one with no car wash?  (Hint, only we will notice – no one else will care!).

2. Is the ever-increasing Super bowl ad cost really worth the price?
Yes.  Where else are you going to get 111 million people to watch the same thing all at once and hardly anyone using a DVR?  P.S. the cost isn’t $4 million yet, maybe next year.

Read more

Monday Morning Stir

-RIM is reportedly rolling out its “biggest marketing campaign in its history” as part of a push for its Blackberry 10 OS. The campaign kicks off with a Super Bowl spot. link

-Havas Worldwide has promoted its New York managing director of social platforms Sarita Bhatt to director of global strategy.

-Former Innocean senior creative Shawn Wood has joined Jacksonville, FL-based full-service agency On Ideas as a creative director.

-Real estate firm Coldwell Banker promoted CMO and five-year vet Michael Fischer to chief operating officer.

-VW can charm dogs just as well according to a new spot from DDB and Tribal Amsterdam (above).

And Now, Your Weekly Video Miscellany

With the Super Bowl around the corner, you can expect the annual onslaught of teased ads, brands’ attempts to maximize bla bla here’s this week’s videos.

6.GoDaddy’s ads, which typically blow harder than a 747 on takeoff, are the pariah of the Super Bowl. Not this year, however, as the brand finally stepped away from hot chicks into the realm of product benefit. And humor. And Danica Patrick is finally used in an intelligent way. Maybe I like this ad because the previous spots were so bad. (h/t Business Insider)

5. SportsCenter + Swedish Chef + Henrik Lundqvist (hockey player). That’s all you need to know.

Read more

Most Popular Stories on AgencySpy from the Last 7 Days

The Volkswagen Jetta is Like Fresh Meat or Something

From Toronto-based agency Red Urban comes the above spot for Volkswagen Canada, which tells car-buying consumers that the 2013 Jetta is as fresh as fresh meat. You know, fresh as in hip or cool, while being fresh as in new and edible for consumption, like steak that isn’t old.

To be honest, it seems that Red Urban was just wondering if it would be possible to dangle cars behind a butcher’s counter like slabs of steak that Rocky would punch. Red Urban ECD Christina Yu says, ““The big challenge was to hang the cars so that they would sway a little. To accomplish the stunt, we removed the engine, transmission and fluids from both vehicles to reduce the overall weight.” Hey, look, it is possible, and here’s the making-of video to prove it:

The agency settled on Castle Loma, a historical castle in Toronto, as the shooting location for the spot, because it’s large enough to dangle two cars from its ceiling. Yes, they apparently have castles in Canada. The more you know, right? Credits after the jump.

Read more

And Now, a Quickfire Super Bowl Ad Q&A with an Agency ECD

Our pre-Super Bowl coverage continues, this time with a little insight from Tripp Westbrook, who’s actually not a character from Knots Landing, but in fact the partner/executive creative director at Dallas-based agency, Firehouse. Conjuring up the words of Padma Lakshmi, here’s a quickfire Q+A regarding the Big Game with Westbrook, who’s worked as a creative director at GSD&M  and an ACD at Fallon prior to Firehouse.

What ads you’re most looking forward to this year?
I’m trying to go into it with no expectations and just let them wash over me. Yes, I think that might be best.

Is the ever-increasing Super bowl ad cost really worth what’s now $4 million a spot?
Wow, that’s certainly a big number to try and get a return on. However, I think that for the right client with the right execution, it’s certainly possible to generate PR, and talk value, that far exceed the actual media cost. The value can get amplified even further if you leverage other digital/social assets to work hand in hand with it.

Read more

Arnold Makes Some Cuts

So, the tips came rolling in on this one and now we’ve received confirmation from sources familiar with the matter that Arnold has cut staff in Boston. No word on numbers or departments affected (though we’re hearing approximately 20) but we’ve been told by sources that the cuts were made due to the loss of its piece of Dell business as well as Pearle Vision last year. Here is a quick statement from the agency:

“While Arnold has experienced significant new business in the past year, there were client losses at the end of 2012 that have caused us to have to reduce our staff.” We’ll let you know if and when we hear more.

Mortar Responds to ‘Agency Wank’

Well, it was only inevitable. A few days ago, we reiterated the gospel of “Agency Wank,” a Tumblr site that called out agencies for their web-related wankery. One of those in the crosshairs was San Francisco-based Mortar, which was called out for this specific piece of copy below:

Well, Mortar did indeed respond in kind, issuing this statement verbatim:

“Man. This medicine of ours is kinda bitter. Has an 80-proof kick, though. So, remember all those posts where we said, “have a sense of humor about yourself?” Yeah, that was great and all until we encountered AgencyWank Tumblr, “a collection of the wankiest slogans and text on ad/marketing agency websites,” and found ourselves on there not once but twice! Hoist on our own petard! Curses! But then we noticed six times the normal visits to our site, plus reblogs spreading the Mortar virus gospel throughout the land, and we remember, it could be worse.”

Not sure if the other agency wankers have followed suit, but we’ll let you know if and when.

Friday Morning Stir

-We’re not sure what we just watched, but it comes to us from Net#work BBDO Johannesburg (above).

-BBVA, the banking firm which you may know from its NBA sponsorship, is reviewing its global creative account. link

-According to market research company Lab42, 39 percent of folks prefer Super Bowl ads versus the Super Bowl itself. link

-Have you seen GoDaddy’s first of two Super Bowl spots? link

-Havas Worldwide New York announced today the launch of its Shared Owned & Earned media unit, which will kick off with 21 employees and focus on analytics, community management and content strategy. link

Cox Sitcom Short on Situations, Comedy

There can only be one Phil Dunphy. And as much as Draftfcb would like you to pretend Paul Hattery is the second-coming of TV’s ultimate patriarchal dweeb, it’s not even close.

Paul Hattery is the main attraction in Cox Communication’s unique commercial/sitcom campaign Home with the Hatterys–a fake show about a family of four struggling with slow download speeds and other telecom-related hijinks. The original spot (above) was supposed to run as a one-off commercial, but after a positive reception, Cox and Draftfcb turned the idea into an ad sitcom with one-minute “episodes.”

The initial premise holds some value, straddling the parody v. pastiche boundary for a mockumentary like Modern Family. But, with 11 episodes, there are only so many DSL gags you can sit through before the humor dries up. Stale writing does in Paul’s character; he’s just a shallow sketch of Dunphy, mostly a consequence of one-minute clips that rely on soft one-liners. Although, when he drills his wife in the face with a dodgeball, you might crack a smile.

Interesting side note: The Home with the Hatterys opening credits play for 20 seconds even though the episodes last a minute; the Modern Family credit sequence plays for 10 seconds, and the episodes run for 22 minutes. There’s probably a more efficient way for Draftfcb to use their time. Credits after the jump.

Read more

<< PREVIOUS PAGENEXT PAGE >>