Dating–especially online–is nerve-wracking, funny, and requires the bravery of a preteen on a diving team (take a deep breath and pray your bottoms don’t fall off). Dating sites’ advertisements generally don’t help the cause. Match.com and eHarmony spots look like weight loss commercials, and How About We… goes for the student film aesthetic. In contrast, Nerve Dating’s “Ghost Story” is an authentic piece not only about starting a new relationship, but about moving on (which we’re all doing/hoping for every time we do this dating thing).
“Ghost Story” is directed by Emmy award-winning David Shane, the man behind Bud Light’s funny “Swear Jar” and Land Rover’s “Pathological Liar.” It features actors with charming, soft British accents. The heartwarming angle is a surprising move for Nerve, a site infamous for its explicit sex essays before Vice took over. It’s artfully done and helps carve them a unique space in the overdone online dating realm, not for people with dead boyfriends, but for those who need to come alive.
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