TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Did Magneto Assassinate JFK?

R/GA  Ignition and Prettybird are behind the latest viral marketing campaign for X-Men: Days of Future Past. The timely campaign (coming just days after the 50th anniversary of the JFK assassination), positions Erik Lehnsherr (Magneto) as President Kennedy’s convicted killer. It’s a compelling and immersive story that ties together the X-Men universe and American history.

The above video, “The Bent Bullet,” is just the beginning. The Bent Bullet website contains a wealth of other material (in addition to the video), mixing text with video and interactive elements, including a look inside Magneto’s Trask Industries designed cell. If you’re a fan of the X-Men, it’s pretty fascinating stuff. There’s even a full-length article, attributed to Harper Simmons, profiling Erik Lehnsherr and questioning his involvement in the JFK assassination. In the article, Lehnsherr finally speaks, and seems to implicate a different X-Men character in the assassination.

The Bent Bullet’s alternate history claims Kennedy had prepared a speech addressing the tumultuous relationship between humans and mutants, calling on Americans to accept those with the X-Gene, if only implicitly. It also addresses Kennedy’s CIA-led Project: WideAwake, which led to the assassinations of Azazel and Tempest and was presumably the motive for Kennedy’s assassination by the mutant Lehnsherr. X-Men obsessives will love this (and probably have already experienced the whole site), but it’s well worth the time of even casual fans or curious parties. Kudos to R/GA and Prettybird for pulling off such an immersive, intriguing, and just plain fun web experience to promote X-Men: Days of Future Past

 

 

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!