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Friday Morning Stir

-Former LBi U.S. CEO Frank Pedersen, who left said agency last year, has joined Deep Focus as managing director and will work out of its New York HQ. link

-Planters wants you to harness the “Power of the Peanut” via a new campaign featuring the voice of Bill Hader as Mr. Peanut. link; link

-Bi-coastal prodco Little Minx has hired MJZ alum Rania Hattar as executive producer.

-AOL CEO Tim Armstrong has announced that the company is cutting 40 percent of Patch staff today. link

-Our old pal Rich Siegel tells us why he’d rather be working from home. link

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!