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Friday Morning Stir

-Stephanie Sarofian, who has spent 18 years at what is now known as DigitasLBi, has joined InMobi as executive director, brand and agency.

-Proximity Canada addresses “unattractive food cravings” via a social media campaign for Bolthouse Farms (one example above). link; link

-So long (well, eventually), Microsoft CEO, Steve Ballmer. link

-Engine beat out the likes of M&C Saatchi and Leo Burnett’s luxury unit, Atelier, to retain the Rolls-Royce ad biz. link

-Arc Worldwide wants you to “discover the world” of snack brand Barny as part of an experiential campaign for Mondelez UK. link

-NYC-based VFX studio Artjail has welcomed commercial prodco vet Arthur Portnoy as executive producer. link

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!