TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

‘Frightening’ Target Pitchwoman Returns to Tout 2-Day Sale

Thanks to comedian Maria Bamford (who frightened Adfreak last year) Wieden+Kennedy, director Wayne McClammy and a score from Rocky IV, we have ourselves a rather amusing spot.

McClammy guides Maria through a series of frenzied preparations for “The Target 2-Day sale.” She appears in TV spots and various digital media, including web films, banner ads, and online circulars. And she’s always first in line.

Maria plays her role very well and when mixed with that Rocky IV score, (which is for arguably the best training/endorphin-pumping scene out there), the spot really puts the extra emphasis on her foresight. If you know the tune, you know it stands for hard work and grueling prep. Peep the website for more of the campaign.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!