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G2 Makes Some Cuts, Hires New NY Group Director

We have good news and bad news to report on the G2 front, so let’s just get the bad out of the way to begin with. Sources familiar with the matter tell us that said agency is in the process of cutting 18-20 staffers today and tomorrow in its New York and Philadelphia offices, which accounts for less than five percent of G2′s workforce, but runs across departments. This latest round of cuts, like the one we reported last fall, is again primarily due to the loss of various pieces pf Campbell’s business.

On the flipside, G2 has welcomed Digitas alum Christopher Cooper as group director, digital planning and strategy. During his career, Cooper has also served as a planner at the likes of Saatchi & Saatchi Wellness, OgilvyOne and Tribal DDB.

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