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Hamburger Helper’s Hand Finds New Employment at Midas

First a message of warning: If you live in an urban area and have a late model SUV, your catalytic converter is at risk. You see, catalytic converters usually contain a small amount of precious metal (gold, platinum) that thieves will steal from your car and sell off. Late model SUVs generally have a catalytic converter that’s easy to remove, especially considering that they sit high enough off the ground for someone to access without too much trouble. Take it from me: You don’t want to walk up to your car one day to see your muffler on the ground. Get that thing welded on at a body shop.

Now to this campaign: The Martin Agency apparently found the Hamburger Helper hand busking on the street corner, and decided to offer it a job as the snarky new golden mascot at Midas. It floats around unaffected by the laws of gravity, insulting consumers about their choices of automotive repair shops.

As you can see, this new mascot is more dick than hand, going so far as to knock on consumers’ doors to tell them they are terrible people and deserve a golden slap print on their face. But, then again, what’s a more effective strategy for selling services than mocking the customers you’re trying to attract?

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