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Hardee’s Chicken Tenders Get a Personal Touch

From the ever-prolific David&Goliath comes the above advert for Hardee’s, seemingly the agency’s millionth TV spot for CKE Restaurants since taking over the ad duties for the brand at the beginning of the year. Hey, when you have four CDs and two ACDs working on 30-second spots like this one, you’re bound to come up with an idea here or there, right?

This time around, Hardee’s is advertising its hand-breaded chicken tenders by introducing a character who made his own basketball shoes. Okay, so someone trying to hide that fact that he’s greatly impoverished by comparing his footwear to Hardee’s menu items might not be the morally correct person to target. But, he certainly is the easiest. Also, for those wondering if Hardee’s actually has someone on staff hand-breading chicken before it goes out customers, the announce states, “At Hardee’s, hand-breading our chicken tenders fresh and made to order makes them better, and that’s just the way it is – a sentiment that rings even more true with the introduction of the new Hand-Breaded Buffalo Chicken Tenders.” Surprising, but at Hardee’s, that’s “just the way it is.” Credits after the jump.

Team Credits
Agency: David&Goliath
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: John Battle
Creative Director: Jason Karley
Creative Director: Todd Grant
ACD/Art Director: Blake Kidder
ACD/Copywriter: Patrick Almaguer
Head of Production: Carol Lombard
Executive Producer: Christopher Coleman

Production Company: Furlined
Directors: The Perlorian Brothers
President: Diane McArter
VP/Executive Producer: Eriks Krumins
Senior Executive Producer: David Thorne
Line Producer: Jay Shapiro
Director of Photography: Jo Willems

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