TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Hershfield Promoted to GCD at Mother

There’s a reason why Bobby Hershfield is all smiles judging by his headshot as the four-year Mother employee has been promoted to group creative director at the agency’s New York office. During his tenure at Mother, Hershfield has worked on accounts including J&J, Target, Sweet ‘N Low and Tanqueray. Prior to joining the Mother-ship, the creative spent two years at Ogilvy and worked on IBM and Yahoo and spent nine years at W+K before that. In a statement, his boss, Mother founding partner Paul Malmstrom, says “Bobby has been one of the fine ingredients in the Mother pancake we haven’t talked that much about. From today, we add an additional teaspoon of Hershfield, and smile.” Yeah, we get the “smile” part.

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!