Considering the state of New York City as we speak, these two clips look all the more surreal considering that they were shot just the week before Hurricane Sandy hit our shores. Anyhow, the purpose of this effort from Night Agency is to Power Bar’s association with the New York City Marathon, which appears to be going on as planned this Sunday despite some backlash from runners and politicians. However it plays out, perhaps this effort from Night and director/editor Ryan Lawrence, who also serves as senior interactive designer at the agency, could provide a smidgen of uplift. Or, just be cliched and cue the Rocky theme, whatever works.
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