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IPG Makes Brazilian Investment

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Interpublic Group (IPG) announced the acquisition of Sao Paulo-based CUBOCC, a digital agency that’s self-described as a “Monster Whatever Hotshop” on its Web site. Founded in 2004 by Roberto Martini, who we’ve been told has been a part of the digital marketing industry since 1995, CUBOCC currently houses 106 employees and counts Unilever as a major client. Case in point, check out the shop’s work for Axe including “Dark Temptation” as well as Rexona’s “Men Tuning Race”.

In a statement, IPG chairman/CEO Michael Roth says the CUBOCC investment will give the holding company greater foothold in the South American region. “They’ll add local expertise and great digital credentials in a dynamic market to the IPG roster and further strengthen our various agencies’ ability to service clients and provide best-in-class digital strategy in an increasingly important part of the world.”

Financial terms of the deal were not disclosed.

More: “IPG Picks Nick Brien to Succeed John Dooner as McCann Worldgroup CEO, Launches Creative Technology Unit

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